Bancamiga offered a high-impact masterclass on “Innovation Trends in Artificial Intelligence,” inspiring entrepreneurs to integrate the technology into their business models. With this corporate social responsibility initiative, the bank joined the celebration of Global Entrepreneurship Week 2025 (GEW).

The training session was led by Claudia Valladares, president and co-founder of Impact Hub Caracas, an internationally recognized expert in the innovation and entrepreneurship ecosystem. The speaker focused on bridging the gap between Artificial Intelligence (AI) theory and its practical, tangible application in today’s market.

The facilitator successfully guided over 400 participants not only in understanding fundamental concepts, but also in connecting AI’s potential to the realities of their respective work areas. The presentation generated significant interest due to its transformative capacity, inspiring attendees to actively seek innovations based on the opportunities offered by artificial intelligence and to strategically integrate them into their daily operations.

During the session, which was held both in person and online, “practical innovation case studies were highlighted, illustrating how AI is redefining sectors and providing the audience with concrete examples” of disruption and growth, explained Claudia Valladares.

The celebration of Global Entrepreneurship Week 2025 with a masterclass to foster innovation and the use of technology aligns with Bancamiga’s vision of providing Venezuelans with cutting-edge tools so their projects not only take off but also remain competitive and sustainable over time.

High-impact masterclass

At the end of the event, microentrepreneur Blenny Castro described the class as “spectacular” and admitted that she wants to incorporate some AI tools into her business: “to respond more quickly to customers and have the right answers.”

“I’m a telecommunications engineer, and although I’ve attended technology and artificial intelligence events recently, this class updated me; I really enjoyed it,” commented Cristian Villar.

With this training initiative, Bancamiga reaffirmed its role as a strategic partner of the entrepreneurial community, promoting spaces that foster training and connection with the technological trends shaping the future of business.

Every November, organizations in 200 countries come together to celebrate Global Entrepreneurship Week, a campaign to inspire people with business initiatives through activities, contests, and events to boost entrepreneurship.

With information and images provided by Bancamiga Banco Universal

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Bancamiga presented a new editorial and multimedia project entitled “Manual for Entrepreneurs. 10 Key Questions for Entrepreneurship in Venezuela,” a tool designed to provide support and guidance to those who want to start or boost their businesses in the country.

The project was created to address the concerns and needs expressed by thousands of Venezuelan entrepreneurs during the forums, seminars, and training workshops organized by Bancamiga nationwide since 2022. The manual compiles the 10 most frequently asked questions by entrepreneurs and offers clear and practical answers from experts in different fields.

A resource for success

“We are proud to share the second title from the Bancamiga Publishing Fund. An innovative proposal that addresses the concerns of entrepreneurs. We are confident that this will be an effective and essential tool for all those who want to develop their business ideas and projects,” said José Simón Elarba, Chairman of the Board of Directors of Bancamiga Banco Universal.

The Entrepreneurs Manual is a medium-format, 164-page print edition, combined with digital resources to facilitate learning and the application of knowledge.

Each chapter, dedicated to one of the 10 key questions, has been developed by a specialist in the field and includes a QR code that provides access to available practical tools or resources. Readers can also complement their learning with explanatory videos created by experts, which delve deeper into the topics covered in each section.

Top-notch team

The manual features the collaboration of a distinguished group of professionals with extensive experience in business and academia, including Scampola Aponte and Yoel González, professors at UCAB; Edwin Ojeda, professor at IESA; Tomiris Useche, specialist in sustainable development finance at UNDP Venezuela; and UNDP Venezuela consultants, sociologist Gustavo González and economist Francisco Rodríguez.

Also contributing were Claudia Valladares, president of Impact Hub Caracas; Ana Isabel Hernández, business and brand consultant; Isa Bermúdez, marketing, innovation, and sales strategist; and economist Luis Oliveros, Dean of the Faculty of Economic and Social Sciences at the Metropolitan University.

The common thread running through all the chapters is the story of a couple who have decided to become entrepreneurs and who find solutions to their questions throughout the book, which provides answers to the following questions: How do I start a business if I don’t have money? Can I develop a business aligned with my purpose? and Who do I offer what I know how to do?

The text also answers questions for those who have already made progress with their business ideas, offering advice on promoting products and services, improving business performance, optimizing financial management, learning how to differentiate themselves from the competition, and keeping their venture afloat in challenging environments.

The final chapter of the manual, developed by Bancamiga’s Entrepreneurship and Special Plans Department, headed by Oskayda Alvarado, details the steps to follow to apply for financing and enable startups to grow.

The book was designed by Carolina Arnal and Waleska Belisario of ABV Taller de Diseño, who created a visually appealing and functional presentation.

Presentation of the manual for entrepreneurs

During the presentation and christening of the book, in addition to José Simón Elarba’s remarks, the keynote speeches were given by Maryury Bargiela, President of the National Entrepreneurship Fund; Luis Oliveros, who spoke on behalf of the experts and professionals participating in the project; and Milagro González, Director of Social Responsibility at Bancamiga.

Journalist Ana Virginia Escobar welcomed and provided support at the ceremony. Ariel José Martínez, CEO, and other Bancamiga executives, academic figures, special guests, journalists, and media outlets were present.

Audiovisual coverage

Bancamiga’s Commitment to the Country

With the publication of the Entrepreneurs’ Manual, Bancamiga reaffirms its commitment to developing the entrepreneurial ecosystem in Venezuela, offering alternative training spaces, tools, and resources that contribute to business growth and consolidation.

The “Entrepreneurs’ Manual: 10 Key Questions for Starting a Business in Venezuela” can be downloaded from the website https://www.bancamiga.com/

Direct and in-person media coverage by the Digital Communication Group EL SUMARIO

Audiovisual production: Jesús Ramírez

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Bancamiga and Impact Hub Caracas will celebrate Global Entrepreneurship Week (SGE) 2024 with two master classes so that people with business initiatives from all over the country can strengthen their entrepreneurial skills.

This is the second year that both institutions have joined the global celebration that connects 180 countries to motivate millions of people who need inspiration to move forward, develop an idea or facilitate access to resources to grow.

Claudia Valladares, co-founder and president of Impact Hub Caracas, will give a talk on the Business Model, an opportunity to learn about the strategies and practices that a company uses to identify, create and offer valuable products or services to its customers. The meeting will be this Monday, November 11.

On Wednesday, November 20, there will be the second masterclass, which will be dedicated to Finance, with the guidance of Nicole Velutini, an expert in the area who will offer essential tools and knowledge for financial management in the business field.

Both activities will be held both in person and online, on the indicated dates, from 5:00 to 6:30 pm.

Bancamiga and Impact Hub Caracas invite you to participate and confirm your attendance

Those interested in participating can confirm their attendance to the master class with Claudia Valladares at the following link: https://forms.gle/HUW7zwLjvc6egkZN9. To confirm your attendance to the Finance class with Nicole Velutini, you can register here: https://forms.gle/93R9Ytp8gJL3Esgz7.

Upon completing the registration for one or both activities, you will receive a confirmation email with the address of the in-person meeting and the virtual connection link.

Through different events and activities that take place simultaneously around the world, Global Entrepreneurship Week seeks to strengthen entrepreneurial culture.

With information and reference image provided by Bancamiga Banco Universal and Impact Hub Caracas

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Bancamiga and the Impact Hub Caracas join forces this November 22 and 23 to present to the community of entrepreneurs inside and outside the country, two completely free master classes, to especially inspire the community of entrepreneurs and people with business ideas. business.

On Wednesday, November 22, at 4:00 pm, Claudia Valladares, president and co-founder of the Impact Hub Caracas, will give a master class on Business Model and Value and Impact Propositions. On Thursday, November 23, at 4:00 pm, the turn will be for Natasha Lashly, director of the Piña Colada agency, who will teach a class on Digital Marketing Strategies.

This initiative, to celebrate Global Entrepreneurship Week, is an opportunity for organizations, companies, entrepreneurs and students to benefit from innovative tools to incorporate into their growth plans.

How to take part?

The master classes are free and will take place at the Impact Hub Caracas offices, located in the Parque Ávila Tower, 17th floor, Avenida Francisco de Miranda intersection with 2nd. Los Palos Grandes avenue.

Another option to participate is to connect to the live broadcast on YouTube that will be reported on the @ImpactHubCaracas networks.

The room’s capacity is limited, so people interested in participating must secure their place by completing their registration at the following link: https://forms.gle/buGRNfWPSTvKwaJs8

Global Entrepreneurship Week is celebrated simultaneously in more than 180 countries during the month of November each year, carrying out activities that inspire, connect and collaborate between people with business ideas or start-up companies.

This 2023, Bancamiga and the Impact Hub invite you to dream big, to let nothing stop you and to continue growing with Venezuela.

With information from Bancamiga and the Impact Hub Caracas

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