Hyundai Motor Company, in collaboration with FIFA, officially unveiled the designs for the national team buses for the 2026 FIFA World Cup™, incorporating winning illustrations from the global children’s initiative “Be There With Hyundai.” The initiative transforms one of the tournament’s most visible elements into a celebration of creativity, passion, and global connection, bringing the ideas and dreams of children from around the world to the biggest stage in international football.

Art, football, and emotion in motion

Launched in December 2025, the “Be There With Hyundai” initiative invited children between the ages of 5 and 12 to express their passion for football and pride in their national teams through art. The competition, titled “The Greatest Cheer,” selected 48 winning illustrations — one for each qualified team — which now form part of the exterior design of the tournament’s official buses. Each vehicle incorporates:

• Original drawings created by children
• Official visual elements of the 2026 FIFA World Cup
• Patterns and graphic identity inspired by the host countries

The result is a unique visual design that transforms each bus into a symbol of unity, creativity, and shared passion for football.

An unforgettable experience for the winners

As part of the initiative, each winning child and a representative will receive an exclusive invitation to attend the 2026 FIFA World Cup™, including some tickets, airfare, and accommodation.

Hyundai and the Future of New Generations

The campaign is part of the global platform “Next Starts Now,” through which Hyundai seeks to inspire new generations and give visibility to their ideas, creativity, and vision for the future. Sungwon Jee, Global Chief Marketing Officer of Hyundai Motor Company, highlighted: “With ‘Be There With Hyundai,’ we have created a platform where the voices and creative dreams of children reach the world’s biggest stage.”

A World Cup tradition that evolves

Since the 2006 FIFA World Cup Germany, “Be There With Hyundai” has established itself as one of the most important global initiatives connecting Hyundai with football fans. In this edition, the brand takes it a step further by making children not just spectators, but protagonists of a World Cup experience that celebrates talent, imagination, and the power of sport to connect cultures around the world.

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On a separate note, one of the many Hyundai dealerships always ready to provide advice and information about the brand in Venezuela is Iksan Motors, located in Las Mercedes (Caracas).

Reference image source: Hyundai Motor (Courtesy)

With information from Hyundai Motor Company, Hyundai Venezuela, other international media outlets, and social media

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