Bancamiga presented a new editorial and multimedia project entitled “Manual for Entrepreneurs. 10 Key Questions for Entrepreneurship in Venezuela,” a tool designed to provide support and guidance to those who want to start or boost their businesses in the country.

The project was created to address the concerns and needs expressed by thousands of Venezuelan entrepreneurs during the forums, seminars, and training workshops organized by Bancamiga nationwide since 2022. The manual compiles the 10 most frequently asked questions by entrepreneurs and offers clear and practical answers from experts in different fields.

A resource for success

“We are proud to share the second title from the Bancamiga Publishing Fund. An innovative proposal that addresses the concerns of entrepreneurs. We are confident that this will be an effective and essential tool for all those who want to develop their business ideas and projects,” said José Simón Elarba, Chairman of the Board of Directors of Bancamiga Banco Universal.

The Entrepreneurs Manual is a medium-format, 164-page print edition, combined with digital resources to facilitate learning and the application of knowledge.

Each chapter, dedicated to one of the 10 key questions, has been developed by a specialist in the field and includes a QR code that provides access to available practical tools or resources. Readers can also complement their learning with explanatory videos created by experts, which delve deeper into the topics covered in each section.

Top-notch team

The manual features the collaboration of a distinguished group of professionals with extensive experience in business and academia, including Scampola Aponte and Yoel González, professors at UCAB; Edwin Ojeda, professor at IESA; Tomiris Useche, specialist in sustainable development finance at UNDP Venezuela; and UNDP Venezuela consultants, sociologist Gustavo González and economist Francisco Rodríguez.

Also contributing were Claudia Valladares, president of Impact Hub Caracas; Ana Isabel Hernández, business and brand consultant; Isa Bermúdez, marketing, innovation, and sales strategist; and economist Luis Oliveros, Dean of the Faculty of Economic and Social Sciences at the Metropolitan University.

The common thread running through all the chapters is the story of a couple who have decided to become entrepreneurs and who find solutions to their questions throughout the book, which provides answers to the following questions: How do I start a business if I don’t have money? Can I develop a business aligned with my purpose? and Who do I offer what I know how to do?

The text also answers questions for those who have already made progress with their business ideas, offering advice on promoting products and services, improving business performance, optimizing financial management, learning how to differentiate themselves from the competition, and keeping their venture afloat in challenging environments.

The final chapter of the manual, developed by Bancamiga’s Entrepreneurship and Special Plans Department, headed by Oskayda Alvarado, details the steps to follow to apply for financing and enable startups to grow.

The book was designed by Carolina Arnal and Waleska Belisario of ABV Taller de Diseño, who created a visually appealing and functional presentation.

Presentation of the manual for entrepreneurs

During the presentation and christening of the book, in addition to José Simón Elarba’s remarks, the keynote speeches were given by Maryury Bargiela, President of the National Entrepreneurship Fund; Luis Oliveros, who spoke on behalf of the experts and professionals participating in the project; and Milagro González, Director of Social Responsibility at Bancamiga.

Journalist Ana Virginia Escobar welcomed and provided support at the ceremony. Ariel José Martínez, CEO, and other Bancamiga executives, academic figures, special guests, journalists, and media outlets were present.

Audiovisual coverage

Bancamiga’s Commitment to the Country

With the publication of the Entrepreneurs’ Manual, Bancamiga reaffirms its commitment to developing the entrepreneurial ecosystem in Venezuela, offering alternative training spaces, tools, and resources that contribute to business growth and consolidation.

The “Entrepreneurs’ Manual: 10 Key Questions for Starting a Business in Venezuela” can be downloaded from the website https://www.bancamiga.com/

Direct and in-person media coverage by the Digital Communication Group EL SUMARIO

Audiovisual production: Jesús Ramírez

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Bancamiga closes 2023 with the satisfaction generated by having achieved the highest levels of efficiency, profitability and growth in our new but solid history. The consolidation of the bank and its sustainable growth placed it – in the last two years – as the fifth financial force in the private banking segment.

These results achieved have been possible with products, services and projects supported by innovation and the commitment of men and women to make the institution one of the most important in the country.

In the last three years, Bancamiga has quintupled the number of clients, multiplied by seven the number of accounts and to date is the private bank with the largest number of sales points placed, by managing to put in the hands of its clients (natural and legal) more than 150,000 units, in alliance with Soluciones Integrales Tecnológica SITCA.

“It has been very significant to close this year with 43 agencies distributed throughout the national territory after inaugurating six new branches during 2023. In two years we have doubled our presence in the country, with an important positioning in western Venezuela, which has “It has been the basis for our growth,” said Ariel Martínez, the executive president of Bancamiga Banco Universal.

Martínez expressed that more than 578 operations, throughout the country, and the entry into operation of the Mobile Unit have been determining factors in this development and in the growing banking use of more Venezuelans. Since its entry into operation on May 18, the mobile unit visited 22 locations, managing to bank 3,734 clients.

The Bancamiga Móvil initiative is a response to the needs of Venezuelans. At this point of business, people have the opportunity to learn about and acquire Bancamiga products and services, including opening accounts with minimum requirements, card changes, the Mastercard Debit Card, the MasterKids card, and financing plans for POS.

Bancamiga registered an increase in total deposits in 2023. The relative growth of the institution was 205.63% in bolivars and 52.43% in dollars. For its part, the credit portfolio reached an annual growth of 280.03%.

Martínez confirmed that “Bancamiga is innovative and disruptive, fundamental pillars to sustain growth. In 2023, our bank became the first institution in Venezuela to present Contactless technology, and it did so with its points of sale and with the Mastercard Debit Card, which allows you to make online purchases and pay at points of sale abroad.”

Bancamiga: Together to build a better country

In 2023, Bancamiga was selected as the second-best financial institution and the sixth-best company to work for in Venezuela. It also managed to be in the top 50 in Latin America, according to Great Place to Work, a world leader in organizational culture, which in November granted Bancamiga its certification for the third consecutive year.

“All this has been achieved in just 16 years of believing, dreaming and working together to build a better country,” he stressed.

To contribute to the sustainable development of Venezuelans, Bancamiga established alliances with public and private companies, and promoted initiatives and programs in the education, culture, environment, social economy and microbusiness sectors.

“In terms of CSR, we achieved more than 2,000 entrepreneurs trained in 100 training activities, 32 inter-institutional alliances to strengthen social responsibility management, among which the United Nations Program, Fundafelices, IESA and, very importantly, the donation to the UCAB with an IBM server that will be used for the training of students, which will allow them to connect with technology, in addition to support in training activities, research projects and support for its Entrepreneurship Center, among many others that are of utmost importance for the growth of our country,” he noted.

For 2024, Bancamiga plans to reaffirm its success and surpass everything achieved during 2023

“We will make this a reality with the launch of new products, offering services tailored to clients, and with the effort, commitment and dedication of our collaborators, who give their best every day to support the growth of the bank and promote all together a better Venezuela.”

With information from Bancamiga Banco Universal

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When you have a business idea, but you don’t know how or where to start, the key is training to be able to start a business sustainably and add value to the country. For this reason, IESA and Bancamiga present a new cohort of the Emprende Program, which will have 200 scholarships aimed at providing participants with the possibility of validating, from the virtual classroom, their entrepreneurial ideas effectively and moving forward successfully.

For this new edition of the program, the 200 scholarships awarded by Bancamiga are part of its Social Responsibility management aimed at promoting training spaces that allow strengthening the entrepreneurial capacities of Venezuelans.

Bancamiga invites you to apply until June 12

The course lasts eight weeks, the banking institution said in a statement; It is designed so that participants enter the platform at available times, in order to review the content and weekly activities. Those interested have until June 12 to complete the application form at the following link: https://acortar.link/q4gyyD.

This training experience covers a total of 80 academic hours and includes electronic teaching material, a certificate of attendance, as well as the advice of a mentor endorsed by the most important management school in the country. It is essential that participants have a computer, tablets or smartphones with an internet connection to access the virtual classroom.

Professor Edwin Ojeda, coordinator of the Emprende Program and researcher at IESA’s Center for Innovation and Entrepreneurship, assures that “Emprende’s main strength is that it makes entrepreneurs go out into the streets to validate their business ideas. It allows them to build a model and simultaneously validate customer needs.”

For more information about the program, you can check out the website https://www.iesa.edu.ve/cursos-y-programas/cursos/169.

With information from Bancamiga Banco Universal

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Bancamiga held the Transformation and Impact Scenarios Forum for Entrepreneurs, an activity and training space with the participation of four experts in different areas. During the event, a group of small Venezuelan businessmen received financing to stimulate the productive development of their initiatives.

The president of Bancamiga, Ariel José Martínez Coujil, opened the event by greeting the more than 500 attendees who filled the theater and the open areas of the Complejo Cultural Chacao, where the speakers provided essential tools for those who are starting businesses and want to develop a company.

Without further ado and under the moderation of the journalist Ana Virginia Escobar, the conference cycle began with the presentation of the co-founder and president of Impac Hub Caracas, Claudia Valladares, who talked about strategies so that entrepreneurs can adapt to the challenges of the present. , offering innovative solutions with a triple impact: economic, social and environmental.

Next, the economist, writer and motivational speaker, Maickel Melamed, in his speech, referred to tools that allow strengthening the capacities of those who wish to develop a business idea and successfully lead the implementation of their projects. By providing examples and sharing details about his personal experiences and challenges, he was applauded.

For his part, the economist, university professor and consultant for national and international companies, Luis Oliveros, guided the attendees on the main challenges of undertaking, as well as on the opportunities that exist for business.

The conference cycle ended with the intervention of Isa Bermúdez, consultant and speaker in marketing and innovation, who detailed digital marketing strategies to boost business sales in complex economic environments.

Between each conference, the Bancamiga ambassadors shared with the public the vicissitudes they had to face before achieving success. The soccer player Deyna Castellanos, the karate fighter Antonio Díaz and the designer and universal viceroy Amanda Dudamel answered questions and connected their stories with different aspects addressed in the presentations, inspiring those present to achieve their dreams.

Financial support

At the end of the conferences, 20 entrepreneurs were benefited with credits, with the purpose of promoting the production of goods and services in sectors such as technology, commerce, gastronomy, textile clothing, among other items.

For Bancamiga’s Director of Social Responsibility, Milagro González, the bank has demonstrated its commitment to the development of the country, “by promoting training spaces with the aim of strengthening the business skills of Venezuelans, so that their business initiatives begin with success and are sustainable over time, generating jobs”.

In alliance with national and international organizations such as Aprendo y Emprendo, CESAP, IESA, PNUD Venezuela, among others, Bancamiga provides training offers to support small entrepreneurs, as well as people who want to create a company.

Video

We invite you to learn more about this forum in the following audiovisual coverage:

During the development of the forum, all attendees had the opportunity to open Bancamiga accounts and obtain detailed information on the products and services for natural and legal persons.

Taken from El Sumario and Doble Llave

Audiovisual production: Jesús Ramírez

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