Google announced that it will extend its new policy on financial services Ads to more countries to combat fraud linked to them, after verifying the success that the new measure has had in the United Kingdom.

The technology company implemented a new measure in its Google Ads financial products and services policy last year in the United Kingdom, requiring advertisers to demonstrate that they had authorization from the competent authority.

The company says that since making this policy change, it has seen a “considerable decline” in reports of ads promoting financial scams. For this reason, as stated in a communication, it plans to extend it to more countries, starting with Australia, Singapore and Taiwan.

In this way, advertisers must demonstrate that they have the authorization of the regulators of the respective countries to be able to operate the services they promote, in addition to having completed the verification of the Google advertiser program.

K. Tovar

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Source: ElComercio

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