In its ongoing commitment to strengthening the entrepreneurial ecosystem in Venezuela, Bancamiga held the virtual masterclass “When Eating Becomes Your Job.”

The event was led by renowned communicator Ronald Aristimuño, founder and director of Gastro No-mía, the leading multimedia platform for the culinary sector in the country.

During the session, Aristimuño shared his brand’s journey, highlighting that the cornerstone of its success has been maintaining a “genuine and experiential” vision, based on fostering partnerships and showcasing the quality of Venezuelan brands.

The communicator emphasized that his role is not that of a food critic, but rather that of an ally who recommends only what he truly enjoys, building a bond of honesty with his audience.

Tips for success, in partnership with Bancamiga

The conference focused on providing strategic tools for those who decide to venture into the competitive world of gastronomy. Aristimuño highlighted three recommendations that are fundamental to the success of those starting a business.

• The specialist urged entrepreneurs to find a unique selling point. “It is vital to learn how to differentiate yourselves in the market. If you cannot differentiate yourselves, then you must be the best at executing that specific product,” he stated.
• For Aristimuño, the relationship with customers does not end with payment for the product or service. He emphasized that “trust is earned through pre-sales, during-sales, and especially after-sales service, which for me is the main hook for customer loyalty.”
• He recommended focusing efforts on “blue oceans,” those unsaturated market niches. By identifying these spaces where similar businesses don’t exist, entrepreneurs have greater opportunities to capture and dominate the market quickly.

With this online masterclass initiative, Bancamiga reaffirms its commitment to Venezuela by providing high-level training so that entrepreneurs and small and medium-sized business owners can transform their ideas into sustainable and successful businesses.

With information and images provided by Bancamiga Banco Universal

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The main references of gastronomy and good drinking come together. Wine Tasting Friends, will celebrate its first anniversary with a Fiesta de Armonías, an attractive and tasty sample of artisanal gastronomic entrepreneurship and good drinking options in the open spaces of the pool of the Venezuelan Lebanon Club, located in Caracas, this March 24, 6: 00 in the afternoon to 11:00 at night.

“I grew up in a city with many high quality options and when you wanted to pamper your palate there was always a wonderful surprise to discover. It is a pleasure to serve as a window to show what part of that Caracas is still present in the work of our entrepreneurs, so we have prepared a gastronomic adventure to celebrate together the pleasure of good food”, explained César Zurita, creator of WTF.

Likewise, he informed that the ticket will have a pre-sale cost per person of US$35, which includes a snack with its respective harmony in the various stands that integrate sweet and salty flavors, industrial and craft beers, as well as wines from its allies.

As always, this gastronomic adventure will feature Jesús Nieves Montero from @esnobgourmet as moderator. “For us at Esnobismo Gourmet”, explains Montero, “it will also be an opportunity to celebrate our anniversary, in this case ten years, which we have dedicated to being a showcase for projects and companies like the ones we present in this special WTF”.

For more information about the Fiesta de Armonías event, which is sponsored by @drolarpay, @eatsmartapp and @masquedigital, you can write to César Zurita’s Instagram @dbcatas.

Entrepreneurs in gastronomy and drinks that will participate

@elingeniogastronomia @charcuteria.tovar @kcaogourmet @delicias_lessmann @lagarsebucan @domainedestourelles.ve @ciderlubelski.ve @cervezavulgara @cervezakozaka @cervezaaldarra @nibuik @somosahumados @baalbekgourmet @saberycomer @pradomar_2021  @lesfleurs_ve @cerveceriaregionaloficial @be__happy19 @hitandrum @cochino_amor @elbollodelanegra @morena.lager @alberryjuice @orinoquiagourmet @ferdinand_venez @dalauretta @licoreswinner además de nuestros aliados de @deliciasvipccs y sus @pocakes237 @kko.nut @lacocinaruthila @yupanquipepper.

Source: elsumario.com

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