Samsung has canceled the Galaxy Note series of phones although it will keep some of its features, such as the stylus, in other devices. With this change in its strategy it seeks to enhance the S and Z families.

The company presented this week the Galaxy S22 Ultra smartphone that, in addition to being the most advanced model of the new device family, incorporates features typical of the Note series, such as multitasking functions, a larger panel and the S-pen stylus.

Galaxy S22 Ultra can be understood as the “heir” to Galaxy Note, a series that debuted in 2011 but was no longer updated last year, despite being the company’s high-end premium bet for the second half of the year. Now, it will be the gap that folding phones will occupy.

“In the short term, our operation will focus on a two-way strategy: the flagship S series in the first half of the year and the innovative folding line in the second half,” Samsung Mobile chief TM Roh said in a statement to Bloomberg. He has also stated that they will maintain this strategy “until there is another breakthrough and we are working hard to make it happen.”

Samsung will focus on the premium segment to fuel growth. It will roll out the Galaxy Note’s salient features to other models, introduce new categories in the Z-series of foldable phones, and even some new form factor in the next three years, according to Roh.

Source: dpa

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Samsung will not launch new mobile phones from its Galaxy Note family of high-end terminals this year due to the shortage of semiconductors that affects the electronics industry, as indicated by the CEO of Samsung Electronics, DJ Koh, but the series is maintained and planned launch new devices next year.

Since the end of 2020, Samsung Electronics sources had advanced to the local South Korean press that Samsung planned to cancel the Galaxy Note family, since one of its distinct elements, the S Pen stylus, would make its arrival to the other family of the brand’s flagship, Galaxy S21, launched in January.

Koh, who participated in a shareholders event at the Suwon Convention Center, in South Korea, now confirmed that the tech giant will not launch new Galaxy Note this year 2021. Samsung used to launch this family in late summer.

However, the South Korean executive ruled out that this range be canceled, and expects new phones of this type to be launched next year 2022.

“It is not that we are not going to launch new products (Galaxy Note). The schedule may vary, but we are preparing to continue doing so next year”, Koh explained.

K. Tovar

Source: ABC

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