Cryptocurrencies have captured the attention of Super Bowl organizers since they entered the market. In the 2024 edition, scheduled for February 11, the advertising strategy changes to focus on content for family entertainment, without departing from new technologies.

According to Paul Hardart, clinical professor of marketing at the Stern School of Business at New York University, this year viewers will notice a big change in advertising content, as cryptocurrency ads give way to content that generates “good feelings, focused more on fun, humor and entertainment, in line with the encouraging spirit of the Super Bowl.”

The change in the advertising strategy is the product of the analysis of the current world situation, marked by conflicts and confrontations, in addition to specific situations in the crypto industry, such as the collapse of FTX, lawsuits against Binance and Coinbase, among others.

These events have marked a sharp decline in the price of Bitcoin, the main cryptocurrency on the market, and have affected the value of other cryptocurrencies. So the organizers of the Super Bowl lost interest in this type of advertising content from 2023.

At that time, advertisers withdrew their cryptocurrency advertising proposals. And so far, “no asset manager has announced advertising in the next game.”

Super Bowl will have advertising aimed at entertainment and well-being

According to Super Bowl organizers, “at least two AI ads are planned. Hardart suggested that this year’s Super Bowl ads will move away from AI. Despite this, Etsy plans to air an ad promoting its Gift Mode, a feature that uses AI and human curation to automate gift selection.”

On the other hand, tech giant Google will also participate with an ad for its Pixel phone, “focused on the Pixel’s AI accessibility features for blind and low-vision users.”

M.Pino

Source: Criptotendencias

(Reference image source: Caleb Woods at Unsplash)

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La entrada Super Bowl 2024 changes advertising strategy aimed at cryptocurrencies apareció primero en Bitfinance.

As the approval of the Crypto Asset Markets Law (MiCA) in Europe approaches, France is determined to tighten regulations on digital assets, especially after the bankruptcy of FTX.

The outcome of the crypto platform, which has affected dozens of people around the world, is strongly pushing this measure, proposed by the French Senate.

According to the Financial Times report, published last Thursday, in France there are some gaps that need to be filled in terms of cryptocurrency regulation. Senator Hervé Maurey, belonging to the finance committee, has indicated that they are ready “to amend the provision.”

It was learned that the measures could aim to “remove permission for registered cryptocurrency companies to conduct domestic business without a full regulatory license until 2026.”

France is one of the 20 countries with a favorable environment for cryptocurrency business. It currently has 50 crypto companies registered, all licensed to operate. Hence, the importance of having a solid regulatory framework that reduces the exposure of participants to risks of bankruptcy or loss of their investments due to other crimes.

M.Pino

Source: criptotendencia

(Photo: ambito.com, via web)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on Twitter and Instagram

La entrada FTX collapse pushes strong crypto regulations in France apareció primero en Bitfinance.