Electronic commerce is currently supported by strategies that allow it to respond to greater demand in the market. An example of this is quick commerce.

Immediacy, the delivery of a product in record time, such as one hour, requires solid logistics. In addition, it requires delivery companies to have numerous offices to fulfill their promises.

Fast commerce demands, according to a report by the consulting firm Bain & Company, could reach $5 trillion by 2025. The growth of this modality “is attributed to the growing consumer demand for the rapid delivery of products, especially in the food and beverage sector.

In addition to more offices and excellent logistics, another ally of quick commerce is technology, an aspect in which companies such as Amazon, Flipkart and BigBasket in India, as well as Deliveroo and Gorillas in Europe, are investing.

Fast deliveries to satisfy the customer

Investing as little time as possible in deliveries from the moment the customer closes the transaction is the objective of quick commerce. To achieve this, the use of advanced algorithms is required, capable of “optimizing delivery routes, as well as automating warehouses to accelerate the process of collecting and packaging products.”

As if this were not enough, some companies in the sector are investing in electric vehicles and drones to carry out their work. This is seen as a contribution to sustainability and care for the environment.

Supply chain management and delivery costs

The rapid advancement of quick commerce could be slowed by various challenges. One of them is regarding a payment or premium for fast delivery by the consumer. The amount may be high if one takes into account that it derives from a high investment in technology, infrastructure and qualified personnel.

Another great challenge is the need for excellent logistics, with an efficient supply chain and a wide distribution network in all cities; even in the most remote places.

M.Pino

Source: marketinghoy

(Reference image source: Unsplash+, in collaboration with Getty Images)

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