Bancamiga opened the call for people interested in participating in the Entrepreneurship Route program, a business development methodology of the United Nations Development Program (UNDP) that provides training services and specialized technical advice to enterprises, micro, small and medium enterprises (MSMEs).

For owners of productive units with one and three years of operation, dedicated to production, commerce or services (preferably technology-based), the Entrepreneurship Route program is an alternative with proven effectiveness to optimize businesses that have growth potential. Entrepreneurs from other Latin American countries have confirmed the effectiveness of this program.

Carmelo De Grazia, president of the Board of Directors of Bancamiga Banco Universal, celebrates “the cooperation alliance with the UNDP in Venezuela for the second consecutive year, which will allow it to strengthen training initiatives for Venezuelans as part of its social responsibility policy, to contribute to the economic growth of the country.”

The methodology developed by the UNDP and transferred to Bancamiga for implementation in Venezuela has a limited quota: 40 enterprises or MSMEs interested in developing their capabilities and growing their businesses in the short term will be selected.

A statement from the banking institution informs that the program, which lasts approximately nine months, is completely online, so participants must have a stable internet connection and access to their own or third-party computing equipment, as well as availability of 6 hours a week minimum for training or consulting processes. In addition, they must have basic knowledge of Office applications (Word, Excel and Power Point).

Contents of the training and consulting program

“Entrepreneurship Route” trains and accompanies participants based on the level of consolidation of each business initiative, with the purpose of promoting their productive and commercial management with criteria of sustainability over time.

In the first part of the program, participants train in Human Skills for entrepreneurship, which include aspects such as relational styles, personal and business emotions, communication styles, team management, situational leadership, negotiation and management. of conflicts.

The second training block focuses on the different aspects of the Business Model and group consultations are carried out to help entrepreneurs in the development of products or services, profile the client and define the market segment, establish the value proposition, as well as developing and testing the minimum viable product, among others.

Once their business model has been defined, the teams of the participating companies have the opportunity to deepen their knowledge on essential Marketing and Commercialization topics; Accounting and Finance or Strategy and Operations, in order to achieve a better fit of your commercial offer in the market.

Strategic alliance between Bancamiga and UNDP

Since 2022, Bancamiga and UNDP Venezuela have an institutional cooperation agreement for the consolidation of joint strategies to provide financial and non-financial services to national entrepreneurs and small business owners, as well as make joint efforts to contribute to the achievement of the Goals of Sustainable development.

Last year, the strategic alliance allowed Bancamiga to put into practice another methodology of the multilateral entity called “En Marcha Digital”, which increased the digital capabilities of 80 small productive units. This 2024, giving continuity to the established agreements, the Entrepreneurship Route will be implemented, a methodology that will allow expanding the non-financial services offered by Bancamiga to Venezuelan entrepreneurs and MSMEs.

Those interested in participating in the Entrepreneurship Route can do it until April 15 by entering www.bancamiga.com and completing the registration form. People who register may be contacted to verify the information provided.

With information and reference image provided by Bancamiga and the UNDP

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Bancamiga and the United Nations Development Program (UNDP) in Venezuela renewed their institutional cooperation agreement in their mutual interest in reinforcing the development of business capabilities, as well as improving the management of enterprises, micro, small and medium-sized enterprises Venezuelans, promoting productive units that generate positive economic, social and environmental results.

The memorandum of understanding was signed by Carmelo De Grazia, President of the Board of Directors of Bancamiga Banco Universal and by Magdy Martínez Solimán, Resident Representative a.i. from UNDP Venezuela. Both parties expressed their satisfaction at working to consolidate joint strategies aimed at providing financial and non-financial services to national entrepreneurs and small business owners.

With this second agreement, UNDP Venezuela will continue to support Bancamiga in strengthening its institutional capacities to provide business training and technical assistance services in an innovative way and with sustainable development criteria.

The Resident Representative a.i. of the UNDP, Magdy Martínez Solimán, highlighted that Bancamiga is “the first actor” in the country’s financial and banking sector that has a formal alliance with the multilateral entity with a social objective.

He added that the cooperation agreement between both institutions supports UNDP objectives such as “modernization, innovation, digitalization and incorporation of new technologies, value chaining, supplier development and everything that means modernizing the business scheme, so that they are more productive, serve their customers better and create more jobs. “We are getting this right in Venezuela, and Bancamiga is a strategic ally in that process.”

Carmelo De Grazia, President of the bank’s Board of Directors, thanked that the institution was taken into account “for this alliance whose fundamental purpose is the training of entrepreneurs. This is a purpose that we have fulfilled with more than 2,000 entrepreneurs trained during the year 2023, in the training programs shared with UNDP Venezuela and other allies. “We want to continue supporting this objective that contributes to the development of the national productive sector.”

Strategic cooperation between UNDP Venezuela and Bancamiga

In October 2022, both organizations signed their first institutional cooperation alliance. Bancamiga ─ the only UNDP allied bank in Venezuela ─ has successfully executed, together with the multilateral organization, business development initiatives such as the En Marcha Digital methodology, which contributed to the improvement of digital capabilities of 80 small productive units and enterprises in 13 states of the country that participated. in the initiative.

The joint work between Bancamiga and the UNDP reaffirmed the commitment of the parties to boost economic growth and create opportunities for both the commercial and business sectors.

Based on the new cooperation agreement, the institutions will continue to collaborate to implement methodological models developed by UNDP, such as the En Marcha Digital and Ruta del Entrepreneurship programs.

Likewise, they will focus on strengthening the capabilities of entrepreneurs or small business owners, bringing them closer to financing options and jointly developing initiatives to improve the e-commerce opportunities of program participants, among others, concludes an institutional informative statement.

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During 2022 Bancamiga, Banco Universal, once again reaffirmed that it is a socially responsible company committed to the country, carrying out various activities based on the lines that govern its Corporate Social Responsibility policy, which translated into actions aimed at strengthening the business of 760 entrepreneurs based on cooperation and teamwork.

The programs were developed in the fields of culture, education and sports, with entrepreneurship and innovation as transversal axes. All this management was carried out based on the 17 United Nations Sustainable Development Goals, which seek to transform the world into a better place.

The director of Corporate Social Responsibility, Milagro González, stated that Bancamiga is an innovative and technological bank that has grown with a social sense and that, in line with its vision and with the projection of its image, it is always attentive to new opportunities to support and present wonderful projects that benefit the country.

“Our goal is to promote and contribute to the strengthening of each of the sectors that will develop the country, such as education, culture and sports,” she explained.

Entrepreneurship and growth

Every day, the number of Venezuelans who have the support of Bancamiga to develop their business idea increases. In October 2022, a Memorandum of Understanding was signed with the United Nations Development Program (UNDP).

UNDP will offer technical assistance for the transfer and execution of its business development methodologies with the programs En Marcha Digital, Ruta de Emprendimiento and the Supplier Development Program.

To stimulate the training and growth of entrepreneurs in Venezuela, on November 10, in the José Félix Ribas room of the Teresa Carreño Theater, the forum “Innovation Scenarios for Entrepreneurs” was held, and credits were awarded to a group of representatives of this sector of the national economy.

Two weeks later, hand in hand with Banauge, a workshop on channel sales and digital marketing was given to more than 40 community entrepreneurs from El Cementerio, who carry out the “Medios de vida” project, together with the CESAP Social Group.

Another activity that was added in support of entrepreneurship and promotion of small businesses was the workshop “Emprender en Venezuela es posible” held on November 29 for entrepreneurs from the state of Miranda, with which Bancamiga’s vision of believing in development was reaffirmed. from the country.

Support to the cultural sector

In support of the Office of Vice Postulation of the Cause of Canonization of Blessed José Gregorio Hernández, significant support was provided in July to the Nueva Ruta del Beato, a family walk that started from the Nuestra Señora de La Candelaria church in Caracas and who mobilized the parishioners for those places that the so-called “Doctor of the poor” frequented in life.

Also, last year, the Medicine Bank of the Candelaria parish was conditioned and endowed.

Along the same lines of contributing to institutions dedicated to promoting art and culture, Bancamiga donated 12 computers to the Sacred Museum of Caracas and the Archbishop’s Palace, attached to the Archdiocese of Caracas.

This contribution was added to the one made before to restore the infrastructure of the Archbishop’s Palace and the Sacred Museum of Caracas, two institutions that highlight the cultural and historical heritage of the city.

Concerned about education

Another focus of action was aimed at the education sector as a factor of social transformation. The Fundación Educando Niños Felices, (Fundafelices) is a non-profit organization created to contribute to the development and comprehensive well-being of girls, boys and adolescents in vulnerable situations in Venezuela.

Sensitized by this work, Bancamiga has supported the Foundation since 2016. Through the “Todos a la Escuela” program, dropout rates have been reduced. During the 2021-2022 school year alone, 180 children from the Colegio Paulo VI, at Cota 905, benefited; U.E Nuestra Señora del Encuentro, in the Mirador del Este sector in Petare and San José, in Vista Hermosa, Catia.

The support has also materialized in the donation of technological equipment and school supply kits, the purchase of uniforms and the payment of registration fees. For the 2022-2023 period, another 180 children from the same schools will benefit.

At the end of the year, the “Regalando Sonrisas” initiative was developed, which consisted of the delivery of more than 400 toys to children of the Unidad Educativa San José, located in Catia.

Creativity and innovation

An agreement was signed with the Francisco Narváez Museum of Contemporary Art and the Aprendo y Emprendo organization to establish the Nueva Esparta State Center for Creativity and Innovation for the Arts, whose headquarters were inaugurated on October 24.

As part of the alliance, Bancamiga donated the resources to condition an area in the museum and cover part of the training process of the programs carried out by Aprendo y Emprendo.

Through this initiative, those interested in art will be offered a space for creation and training within the museum, where artists will have an opportunity for both artistic and commercial growth.

Each of these contributions, agreements, projects and sponsorships developed have been a way of leaving a mark together with those, like Bancamiga, who are committed to building the best future for Venezuela.

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To stimulate the training and growth of entrepreneurs in Venezuela, Bancamiga held the Innovation Scenarios for Entrepreneurs forum, where it gave loans to a group of representatives of this sector of the national economy.

The executive president of Bancamiga, Ariel José Martínez Coujil, welcomed the attendees to the José Félix Ribas Hall of the Teresa Carreño Theater, where he stated that Bancamiga has always been committed to entrepreneurship, supporting small and medium-sized merchants and entrepreneurs.

“The Bancamiga Social Responsibility plan considers entrepreneurship as an essential strategy in its management. We have assumed the commitment to support entrepreneurs, emphasizing a differentiating element: training, essential to guarantee the sustainability of the business”, he said.

In this sense, Bancamiga established an important alliance with the United Nations Development Program, where the UNDP offers technical assistance for the transfer and execution of its business development methodologies: En Marcha Digital, Ruta de Entrepreneurship and the Program for the Development of Providers, which will allow training and advice to thousands of entrepreneurs in the country with audiovisual content and technological tools.

Along these same lines, the Center for Creativity and Innovation of the Arts and Entrepreneurship in Porlamar was inaugurated two weeks ago, with the aim of becoming a space for the training and growth of the artists of Nueva Esparta. It is an initiative that Bancamiga is carrying out with the Aprendo y Emprendo organization and the Francisco Narváez Museum of Contemporary Art, which will benefit 360 people in a first stage.

Bancamiga forum with luxury speakers

During the forum on Wednesday, November 9, the economist Luis Oliveros spoke, referring to the challenges that entrepreneurs face in order to grow in the country. Likewise, the consultant and speaker in marketing, innovation and sales, Isa Bermúdez, referred to the 3Ps to take off your business: Potential, Purpose and Plan.

One of the most inspiring conferences was the one given by Maickel Melamed and Juan Pablo Dos Santos, under the title “Adversities as a springboard. You set the limits”, in which they indicated that “there is always a way to move forward and live happily. We must learn from adversity so that it inspires us to be better”.

Within the framework of the Innovation Scenarios for Entrepreneurs forum, Bancamiga gave credits to a group of small merchants so that they can make their business their livelihood, turning it into a source of employment and a place that stimulates the family and local economy.

During the closure, the president of the National Fund for Entrepreneurship, Maryury Bargiela, congratulated Bancamiga for supporting this line of economic action, which contributes to the country’s growth.

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Grupo de Comunicación Digital EL SUMARIO

Audiovisual production: Jesús Ramírez

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Bancamiga and the United Nations Development Program (UNDP) signed a Memorandum of Understanding in order to strengthen the provision of financial and non-financial services to micro, small and medium-sized enterprises, thus reinforcing value chains in strategic sectors of the country’s economy.

In the document, which was signed this Thursday, October 13, between the Resident Representative a.i. of the UNDP in Venezuela, Rosicler Gómez, and the Executive President of Bancamiga, Ariel José Martínez, the UNDP will offer technical assistance for the transfer and execution of its business development methodologies: “En Marcha Digital”, Entrepreneurship Route and the Supplier Development Program.

These three work methodologies will allow training and advice to thousands of entrepreneurs in the country with audiovisual content and technological tools.

The Executive President of Bancamiga, Ariel José Martínez, stated that with these initiatives Bancamiga, as a private company, contributes to the fulfillment of four Sustainable Development Goals (SDGs): N° 5 referring to Gender Equality, N° 8 (Decent work and economic growth), No. 9 (Industry, innovation and infrastructure) and No. 13 (Climate action).

“We hope to be an active agent in the Venezuelan entrepreneurial ecosystem, providing innovative services that promote successful businesses from a gender perspective and with an economic, social and environmental impact,” she said.

For her part, the UNDP Resident Representative a.i recognized the importance of this initiative for promoting the economic development of the country, adding that “it is a pleasure to establish this cooperation framework, where the tools developed from the UNDP will be used, to provide assistance to Venezuelans in the development of the national productive sector”.

Before the signing of the Memorandum, the UNDP and Bancamiga have been holding technical meetings in order to jointly implement initiatives that contribute to the improvement of capacities and the promotion of entrepreneurship and Micro, Small and Medium Enterprises (MSMEs), in coordination with the financing strategies promoted by Bancamiga in the country, which include financial and non-financial products and services aimed at strengthening the capacities of this sector.

Bancamiga will promote a Business Development Unit

Another aspect of the signed document to highlight is that the UNDP will promote the improvement of the organizational support, follow-up and monitoring structure that Bancamiga creates to coordinate and execute the business development methodologies to be transferred by the UNDP to the organization.

According to the text, Bancamiga will form a Business Development Unit with a minimum team that “will be progressively strengthened to the extent that the pilots of the different methodologies transferred by the UNDP are applied and plans are made to increase coverage and increase impact.”

With the signing of the Memorandum of Understanding with the UNDP, Bancamiga reaffirms its commitment to promote the growth of communities by creating opportunities for the commercial and business sector in general.

The cooperation proposed in the Memorandum will have an initial duration of 15 months from the date of entry into force.

With information from Bancamiga

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