The number of internet users worldwide surpasses 6 billion, according to figures updated through October 2025. This means that 3 out of every 4 people connect to the internet for various reasons.

Technological evolution, the democratization of internet access, and the rise of social media have contributed to this increase in users, who seek to stay in touch with family, conduct research, shop online, or simply be entertained with music, videos, or digital games.

The Digital Report 2026 indicates that “the number of internet users worldwide increased by 294 million (+5.1%) in the last year, but the differences between countries are enormous.” Of the more than 6 billion people connected, 96 % do so via mobile devices.

According to the report, “the ranking of countries with the highest internet penetration is led by Denmark, the Netherlands, Norway, Saudi Arabia, Switzerland, and the United Arab Emirates, where 99 % of the population is connected. This is a very different reality from that of other countries such as Burundi (11.1 %) or the Central African Republic (12 %). Data for North Korea is less readily available, but the study places internet penetration among its inhabitants at less than 1%.”

Regarding the raw data on the total connected population, China leads with 1.3 billion users, followed by India with 1.02 billion. Interestingly, India is precisely the country with the highest number of “unconnected” users, with 440 million people who still do not use the internet. As for Spain, its penetration rate is 96.4 %, placing it in 18th position.

M.Pino

Source: marketing4ecommerce

(Reference image source: Štefan Štefančík on Unsplash)

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Next April 2 is the date announced by Nintendo to offer more details about its new Switch 2 console, which is already ready to go on the market.

In April, the company will broadcast a Nintendo Direct, an online event through which they will reveal details about the details of the new console. At the moment, it has been leaked that the controls or Joy-Con can be separated and reinserted differently than the already known rails.

However, the design of the console remains quite similar to its predecessor. The Switch 2 will have a wider rear support so that it can be tilted and held. In addition, it will be compatible with the titles of the first console, both in physical and digital format.

Through various in-person events during the months of April and May, fans of the brand will be able to learn more details about the new Nintendo console.

M.Pino

Source: primicia

(Reference image source: Alvaro Reyes on Unsplash)

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On November 24, the free event Latam Crypto Festival will take place in the open spaces of the Cerro Verde Shopping Center in Caracas, organized by Solana Allstars and its manager for Venezuela, Jesús Silva.

It is an invaluable opportunity for investors, developers and enthusiasts of the crypto community in Latin America to share successful experiences and learn about the latest in the sector.

The event agenda includes a total of eight panels with topics such as DeFi, Seed Phrase and Rust, scheduled from 11:00 a.m. until 9:00 p.m. on the 24th. Attendees will also be able to enjoy the presentation of the Improvisto collective, and the musical closing by Zarik Medina.

The specialists who will participate in the Latam Crypto Festival will address aspects such as “performance, potential and growth” of blockchain technology, in addition to matters concerning the security, transparency and decentralization of transactions.

Those interested in registering for this event, with free admission, can do so through the link available in the bio of the Instagram account @latamcryptofest.

For the occasion, transport units will be enabled from Plaza Venezuela to the Parque Cerro Verde Shopping Center.

M.Pino

Source: hispanopost

(Reference image source: Traxer in Unsplash)

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In an ambitious plan to attract more audiences, Nintendo World announced that in December will be the opening in Japan of the first Donkey Kong Country theme park.

According to Shigeru Miyamoto and J. L. Bonnier, President and CEO of Universal Studios Japan, the opening date of the park will be December 11.

In the presentation, Miyamoto gives a tour of the attractions of the park, showing “an area similar to that of the Mushroom Kingdom of Super Mario, full of secrets and minigames.” It includes the new Power-Up Band from DK, which will be accompanied by one of Diddy Kong.

The facilities of Donkey Kong Country are totally interactive, through the use of special bracelets, including those of Super Mario. Visitors will be able to follow footprints on the ground and search for the letters “KONG.”

There will be mini-games, with music and surprises; rest areas and gift shops such as Funky’s Fly ‘n’ Buy. For food, the park will offer restaurants such as Jungle Beat Shakes.

The biggest surprise for fans of the saga is the Golden Temple, inside which they will find an animatronic of Cranky Kong talking to Squawks; murals alluding to a mysterious banana and the origins of Donkey.

Once in the Temple, visitors will be able to enjoy the new area of ​​Super Nintendo World Japan: Mine Cart Madness. It is a coaster that will take them on a journey of emotions, with tasks such as protecting the Golden Banana from Tiki Tong. The main attraction is that the cars are shot by an explosive barrel.

In reality, the structure is suspended in the air as they advance through a waterfall and fly over a pit of spikes.

M.Pino

Source: nintenduo.com

(Reference image source: Ryan Quintal in Unsplash)

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The Ibero-American Festival of Creativity (FIAP) announced the winners of all its special awards at the in-person gala that took place within the framework of Advertising Week LatAm (AWLATAM). The event, which once again brought together the main exponents of Ibero-American creativity, awarded the 4 Great Suns of Ibero-America and a Special Mention, which complete the 206 metals (awards) of its historic 55th edition.

On this occasion, the stage was hosted by the renowned announcer and voice actor Sebastian Llapur, an Argentine-Mexican known for giving life to iconic characters such as Darth Vader and Colossus, whose presence brought a special touch to the ceremony.

The sponsors of FIAP 2024 reflected the relevance of the anniversary and edition. Adsmovil, Amarillo Creative Lab and Dirty Kitchen joined in the disciplines of Formats, Innovation and Ads, respectively.

Meanwhile, the “Celebration among the greats” after party was sponsored by Heineken, Audio Network and Altered.LA, along with the collaboration of Flow, Humo Rojo, Suena Polenta and Not Normal, who highlighted the value of Ibero-American creativity.

Intelligent creativity

The FIAP 2024 ceremony witnessed a historic achievement for Peru, which for the first time in the 55 years of the festival won a Gran Sol in each of the four disciplines. The Sightwalks – Veredas que Guían campaign for Cemento Sol, by Circus Grey Peru, was recognized in the Formats, Innovation and Ads categories, while Fahrenheit DDB Peru won the Gran Sol in Ads for the Cancer before cancer campaign for the Peruvian Cancer Foundation. This success places Peru in a prominent position, consolidating its presence in the global creative field and demonstrating how advertising can address cultural and health issues with a profound impact.

The awards continued with the most coveted institutional awards: Mullen Lowe Delta was recognized as Agency of the Year, DDB Worldwide was named Network of the Year, UNACEM was celebrated as Advertiser of the Year, LLYC took home the title of Independent Agency of the Year, and Rebeca Producciones was named Production Company of the Year. These recognitions underline the leadership and innovation capacity of the main figures and organizations in the sector, strengthening the position of Latin America in the global advertising industry.

At the ceremony, the 2024 split of the Grand Slam 2024 ranking was also revealed, a list obtained from a score derived from the performance obtained in Cannes (global, which multiplies by 3), FIAP (regional, which multiplies by 2) and the various local awards mentioned above (which do so -multiply- by 1).

Hall of Fame

The FIAP 2024 Hall of Fame paid tribute to siblings Andy and Bárbara Muschietti, who have stood out in the horror film industry worldwide. This recognition, promoted by the International Advertising Association (IAA), celebrated the Muschiettis’ contribution to cinema and audiovisual narrative, which began with their acclaimed film Mama (2013) and was consolidated with the adaptation of Stephen King’s It (2017). Their ability to captivate audiences and redefine horror cinema has left an indelible mark on the creative industry, positioning them as influential figures in Ibero-American and global audiovisual production.

With this gala, FIAP 2024 not only celebrated its 55 years of history, but also reinforced its commitment to creativity and excellence in advertising. This festival continues to be a benchmark for innovation in the region, putting at the center those who, with their talent, set the course of the industry towards the future.

To see the complete list of Winners, go to www.fiapawards.com/ganadores/.

About FIAP

The Ibero-American Festival of Creativity, FIAP, in its 55th edition, continued to recognize creativity in all advertising formats in Ibero-America. In partnership with PRODU, the leading information provider for the Spanish-speaking entertainment, advertising and technology industry, a new concept was presented: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.

About PRODU

In 2024, PRODU celebrates 35 years as the leading content provider for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. PRODU generates regular trade publications, now all digital in line with caring for the planet, and an online directory: Who’s Who Online, in addition to the most prestigious and consulted website and newsletters on the television, advertising and technology industries. Additionally, PRODU offers three free newsletters that reach more than 30,000 decision makers and professionals / executives every day.

With reference information and images provided by FIAP and PRODU / Photographer: Carlos Ratti

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Walt Disney Co. announced the acquisition of a $1.5 billion equity stake in Epic Games, intended to create what the company describes as a “persistent universe”. This project, which is subject to regulatory approval, promises to be a revolutionary gaming experience that will integrate with Epic’s popular game, Fortnite.

According to a statement issued on February 7, Disney plans to develop a “universe of games and entertainment” that will allow users to interact with Disney’s iconic content, characters and stories. Epic Games founder and CEO Tim Sweeney expressed his enthusiasm for the partnership, highlighting the building of a persistent and open ecosystem. For his part, Bob Iger, CEO of Disney, described this initiative as the company’s biggest step in the world of games.

The project, backed by Epic’s powerful Unreal Engine, aims to give gamers the ability to create their own stories and experiences within the digital universe. However, details on the launch date of this ambitious metaverse project have not been revealed.

Disney’s strategic move comes less than a year after closing its metaverse division in an attempt to cut operating costs, demonstrating a significant shift in its focus toward gaming and digital entertainment.

Tim Sweeney maintained an optimistic stance on the potential of metaverse, challenging claims about its decline and citing the large number of monthly active users on various metaverses.

This partnership between Disney and Epic Games also coincides with Disney’s fiscal first quarter 2024 report, in which the company surpassed Wall Street revenue estimates, generating $23.6 billion in revenue. Despite this success, revenue growth remained stable compared to the same period of the previous year.

In addition, Disney announced a 50 % increase in the dividend per share and experienced a 7 % increase in the price of its shares in off-hours operations.

This strategic partnership between two entertainment giants promises to redefine the gaming and digital entertainment landscape, offering users an immersive and exciting experience within an ever-changing digital universe.

K. Tovar

Source: Walt Disney Company

(Reference image source: Travis Gergen at Unsplash)

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Cryptocurrencies have captured the attention of Super Bowl organizers since they entered the market. In the 2024 edition, scheduled for February 11, the advertising strategy changes to focus on content for family entertainment, without departing from new technologies.

According to Paul Hardart, clinical professor of marketing at the Stern School of Business at New York University, this year viewers will notice a big change in advertising content, as cryptocurrency ads give way to content that generates “good feelings, focused more on fun, humor and entertainment, in line with the encouraging spirit of the Super Bowl.”

The change in the advertising strategy is the product of the analysis of the current world situation, marked by conflicts and confrontations, in addition to specific situations in the crypto industry, such as the collapse of FTX, lawsuits against Binance and Coinbase, among others.

These events have marked a sharp decline in the price of Bitcoin, the main cryptocurrency on the market, and have affected the value of other cryptocurrencies. So the organizers of the Super Bowl lost interest in this type of advertising content from 2023.

At that time, advertisers withdrew their cryptocurrency advertising proposals. And so far, “no asset manager has announced advertising in the next game.”

Super Bowl will have advertising aimed at entertainment and well-being

According to Super Bowl organizers, “at least two AI ads are planned. Hardart suggested that this year’s Super Bowl ads will move away from AI. Despite this, Etsy plans to air an ad promoting its Gift Mode, a feature that uses AI and human curation to automate gift selection.”

On the other hand, tech giant Google will also participate with an ad for its Pixel phone, “focused on the Pixel’s AI accessibility features for blind and low-vision users.”

M.Pino

Source: Criptotendencias

(Reference image source: Caleb Woods at Unsplash)

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Recently the Venezuelan British Chamber of Commerce (BritCham) entertained a dinner at the Caracas Country Club for the presidents of the different Chamber working committees, in appreciation for their hard work and support of the different meetings held throughout the year.

The dinner was presided by Jesús Castillo – Executive President and Ian Stein – General Manager of the Chamber, accompanied by Rafael Núñez (MasQueDigital Director), President of the Technology, Information and Communications Committee – TIC; Ana Azevedo  (PWC Partner)- Vice President of the Finance and Tax Committee; José Adelino Pinto (Mercer Leader for Venezuela), President of the Human Resources Committee, Juan José Morales – (IBM Executive) – Young Executives Committee (Y.E.S.) Coordinator, José David Rivas (Diageo Security Manager), President of the Security Committee; and Carlos García Soto (Lega Partner), President of the Legal Committee.

The purpose of each Committee is to offer a venue for reflection and active interaction, on best practices, promoting the relationship between its members and the constant updating of corporate management for planning, design and achievement of its strategic objectives.

Participation in these Committees is by invitation, and is free of charge for members of the Chamber.

With information and images from the British Venezuelan Chamber of Commerce, El Sumario, Doble Llave and social networks

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Disney announced that its streaming service, Disney+, saw a reduction of more than 10 million subscribers during the last quarter, largely due to its performance in the Indian market.

At the end of the quarter, Disney+ had 146.1 million subscribers, in contrast to the 158 million registered during the first three months of this year, according to data provided by the company.

On the other hand, Netflix, its direct competitor, recently reported an increase of almost six million subscriptions, the result of its efforts to tackle password sharing.

“While we have faced short-term challenges, I have strong confidence in Disney’s long-term direction,” Disney CEO Bob Iger said during a conference call to present financial results.

Iger told financial analysts that growth over the next five years will be driven by expansion in the streaming arena, successes in film production and theme park performance.

The decline in subscribers to Disney+, except for a minority, was concentrated in India, where the company lost broadcast rights to popular cricket matches earlier in the year.

K. Tovar

Source: Bancaynegocios

(Reference image source: Thibault Penin, Unsplash)

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Sony Interactive Entertainment (SIE) announced that its next-generation game console, PlayStation 5 (PS5) has exceeded 40 million units sold worldwide since its launch in November 2020.

The new Sony console went on sale in a first group of seven countries on November 12, 2020 and was generalized to the rest of the world, including Spain, on the 19th of that same month. His bet for the new era of entertainment was a futuristic design with white, black and blue LED lights, with the matching DualSense controller, and support for 4K UHD resolution and later also 8K.

Its launch, however, occurred in the midst of the Covid-19 crisis. “We were facing headwinds with the pandemic, and it took months for supply chains to normalize so that enough inventory could be held to meet demand. In this regard, we continue to thank the community for their patience, but now the supply of PS5 is well supplied and pent-up demand is finally being met,” SIE resident and CEO Jim Ryan said in a press release.

In this context, the company has just announced that the console has exceeded 40 million units sold worldwide since its launch. During this time, the content has also been improved, with a catalog of more than 2,500 games, and the ability to customize the experience, with new colors for the PS5 controller and covers.

Source: dpa

(Reference image source: SONY, EuropaPress)

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