The video game studio Electronic Arts (EA) assessed the impact of the cryptographic format of the NFT in the video game sector and, although it acknowledges that its status is still “very early”, it estimates that “an important part” of the future of the sector is in this technology.

This was stated by the CEO of EA, Andrew Wilson, in statements during the presentation of the latest economic results of the study, for the second quarter of fiscal year 2022, as recorded in the transcript of the meeting.

During the presentation of results, Wilson was asked about new technologies such as non-fungible tokens or “play to earn”, a ‘play to win’ video game model that financially rewards each user who adds value by playing and spending time in gaming ecosystem.

Wilson said that “the conversation about play to earn and NFT is still very, very early”, but that it is a highly debated topic. The executive also acknowledged that there is “a lot of expectation in this regard.”

“I think it will be an important part of the future of our industry”, the CEO of EA went on to affirm, although he estimates that “it is still too early to find out how it will work.”

The executive has also made his own predictions about the future of tokens in video games. “I believe that in the context of the games we create and the live services we offer, collectible digital content is going to play a significant role in our future.”

Source: dpa

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Electronic Arts (EA) spoke about the good results that the FIFA 22 video game has produced since its launch on September 26, also highlighting the possibility of a name change in the future.

FIFA 22 hit the market on September 26, and since then 9.1 million players have joined the game, 7.6 million Ultimate Team squads have been created and 460 million games played, as indicated the company in a statement.

EA, however, is already looking to the future of the franchise, which is sustained by the ecosystem of signed agreements and licenses, and which allows it to offer “unrivaled authenticity” in all EA SPORTS football games.

Currently, they indicate, it is the only soccer franchise that brings together the main leagues in the world: UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga and LaLiga Santander, among others.

But the company said EA SPORTS football, which is primarily identified as FIFA, could change its name. “We are exploring the idea of ​​renaming our global games EA SPORTS soccer. This means that we are reviewing our naming rights agreements with FIFA, which is separate from all of our other official agreements and licenses in the world of soccer.”

Source: dpa

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The video game studio Electronic Arts (EA) decided to give up all its accessibility patents for videogames, among which its “Ping” system stands out, which facilitates communication to people with hearing, cognitive and speech disabilities, granting other companies of video game and developers of the sector their technologies for free.

The videogame company expects the supply of the patents “encourage to create new features that make video games more inclusive” (…). “We hope that developers take full advantage of these patents and encourage those who have resources, innovation and The creativity to do the same as us, creating its own assignments that give priority to accessibility,” said Chris Bruzzo, executive vice president of Positive Play, Comercial and Marketing at EA.

Among the five technologies assigned by EA is its “ping system”, used in Apex Legends, aimed at reducing the toxicity in the game in communication functions and to make it more accessible to people with auditory, cognitive and speech disabilities.

Three of the patents covered by the assignment are related to a technology that makes video games more accessible to players with vision problems and are already used in Electronic Arts videogames, such as Madden NFL and FIFA franchises.

It is also opening the source code of a technical solution that similarly addresses the problems of daltonism, brightness and contrast in digital content. The code can be found at Github, where developers can obtain it to use in their games.

The fifth patent included in the assignment is related to personalized sound technology, whose objective is to help players with hearing problems by modifying or creating music based on their auditory preferences and that suits the limitations they may have.

Fuente: dpa

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Netflix plans to expand the content of its catalog next year with a video game offering, a new area for which it has hired Mike Verdu, a veteran executive in the sector who previously worked at Electronic Arts and Facebook.

The incorporation of Verdu marks the beginning of a new area for the streaming platform. As vice president of video game development he will help the company to form a new team in the coming months, for which Netflix has already begun to offer jobs on their website.

The game development strategy is not yet defined, according to a source familiar with the matter, but the company hopes to be able to offer video games next year along with the films, series and documentaries that it already has in its catalog.

This new content would not entail an additional charge, according to the source, which would allow it to differentiate itself from Apple, which also has a service for original video content (Apple TV+) and another for video games (Apple Arcade), which charges separately.

It would not be Netflix’s first foray into the world of video games. Some of its series, such as Stranger Things, have an official video game, while others of its content (Black Mirror or Carmen Sandiego) have a format that resembles a game.

K. Tovar

Source: Muycomputer

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Electronic Arts (EA) announced that it is investigating whether internal workers have profited privately from the FIFA 21 Ultimate Team mode and its loot boxes, whereby users can upgrade their teams by acquiring player cards.

FIFA 21 Ultimate Team is in the crosshairs of the gambling regulatory authorities, and now also of EA itself after the scandal known as ‘EAGate’, by which users of the sports simulation title denounce that workers of the developer sell the cards privately.

The Ultimate Team mode offers FIFA players the opportunity to create and upgrade their team of footballers by acquiring cards for real money. Players who appear on the cards using a random system and those who perform better are less likely to appear.

Already last year the Netherlands Gaming Authority denounced “the fact that footballers sometimes have a high value and that sometimes they can be traded”. This body filed an administrative order subject to a penalty of up to 5 million euros to EA for the loot boxes.

Complaints against EA Sports FIFA employees selling rare cards and custom packs have proliferated on social media. On Twitter, supposed conversations have been shared with an employee, who offers packs of players for prices ranging between 750 and a thousand euros.

K. Tovar

Source: AS

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Electronic Arts (EA) announced the acquisition of the mobile video game development studio Glu Mobile for 2.1 billion dollars, which gives it a significant boost in the mobile games business, with titles such as Disney Sorcerer’s Arena or Kim Kardashian: Hollywood.

The objective of the purchase of Glu by Electronic Arts is to accelerate the growth of the mobile games business. “Mobile devices continue to grow as the world’s largest gaming platform, and with the addition of Glu games and talent, we doubled the size of our mobile business.”

Glu Mobile is known for its games as a service with titles such as ‘Disney Sorcerer’s Arena’, ‘Dinner Dash Adventures’, ‘Kim Kardashian: Hollywood’ or ‘Cooking Dash’. For its part, Electronic Arts has famous games like ‘FIFA’, ‘NBA’, ‘Battlefield’, ‘The Sims’ or ‘Plants against Zombies’.

With the acquisition of Glu for $ 2.1 billion in company value, Electronic Arts expands its mobile game offering with more than 15 titles that, combined, generated $ 1.32 billion in transactions in the last twelve months.

In addition, following the purchase of Glu, EA will add 500 mobile game developers to its team, and about 800 employees in total. According to Electronic Arts, the combination of both companies, with a broad portfolio of games and an expanding global audience, will deliver “more exciting experiences for gamers” from a rapidly growing platform.

K. Tovar

Source: dpa

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