In a continued effort to strengthen the country’s entrepreneurial and business ecosystem, Bancamiga and the Baruta Municipality held the forum “Tools to Boost and Grow Your Business” at the Trasnocho Cultural Center.

The event was opened by José Simón Elarba, Chairman of the Board of Directors of Bancamiga, and included remarks from Darwin González, Mayor of the Baruta Municipality. Both leaders emphasized the importance of technical training and financial support as fundamental drivers of local and national economic progress.

For José Simón Elarba, the more than 400 forum participants represent “the Venezuela that is possible, with many ideas, projects, and a desire to contribute something new. Our social commitment is to ensure they can count on Bancamiga to make each of their ideas a reality, helping them grow from entrepreneurs to business owners.”

Practical knowledge / Training activity

The forum offered a strategic roadmap for attendees, covering everything from market realities to cutting-edge technological tools. Professor Luz Aimara Morales, Director of the Innovation and Entrepreneurship Center at UCAB, presented the lecture “A Snapshot of Entrepreneurship in Venezuela,” providing key data on the behavior and challenges of new business models in the country.

Marketing and innovation strategist Isa Bermúdez captivated the audience with her presentation, “The Voice of Your Brand,” emphasizing the need for authentic communication to connect with today’s consumer.

Digital transformation was also featured, presented by Joco González, CEO of Zuliatec, who delivered the lecture “Strategic Use of Artificial Intelligence (AI),” demonstrating how this technology can immediately optimize processes and sales.

To close this training event, economist Luis Oliveros spoke about “Opportunities for My Business in Today’s Economy,” offering a forward-looking analysis of how to navigate the financial environment to achieve profitability and sustainability.

Video coverage of the guided learning initiative

This forum is part of Bancamiga’s social commitment, aimed at promoting business development by providing practical knowledge that empowers entrepreneurs to make informed decisions.

With these kinds of events, Bancamiga reaffirms its position as a strategic partner for those committed to innovation and productive development in the country.

On-site coverage by Grupo El Sumario media outlets; more information and images provided by Bancamiga.

Audiovisual production: Ida Febres

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