In a recent blog post, DuckDuckGo announced that “over the next week” it will be expanding third-party tracking scripts, blocking them from loading on websites, and including Microsoft scripts in browser builds for iOS and Android.

The company will also apply this tracker blocking policy to its browser extensions for Chrome, Firefox, Safari, Microsoft Edge and Opera with beta apps that it will introduce “next month.”

“This extends our protection against third-party tracking, which blocks the loading of identified ‘scripts’ from Facebook, Google and other companies on third-party websites, to include Microsoft tracking ‘scripts,'” he said in this writing. .

With this, it has been recalled that its protection system prevents most third-party trackers from loading during browsing, something that was previously not possible with those developed by Microsoft due to the agreement between both companies.

“We are glad that this is no longer the case. We have not had and do not have any similar limitations with any other company,” said DuckDuckGo, who recalled that Microsoft’s ‘scripts’ “were never embedded” or in its search engine Not even in your apps.

Likewise, it has detailed that advertising on DuckDuckGo is carried out in collaboration with Microsoft, but that the display of these ads is anonymous, since its partner has promised not to create profiles of its users.

“Microsoft Advertising does not associate your behavior with respect to an advertisement with a user profile. Nor does it store or share that information for statistical purposes,” it has argued.

Ad conversions

DuckDuckGo has explained that to assess whether an ad is effective in your browser and conversions are being generated, Microsoft Advertising uses scripts with the domain bat.bing.com. However, if advertisers want to detect conversions from their ads on DuckDuckGo, their security solution will block requests from this server.

He has commented that to replace this system and its dependence on bat.bing.com, as well as the effectiveness of these ads, he has begun to work on a specific architecture, just as Safari already does with the Measurement of private clicks (PCM) and Firefox in Interoperable Private Attribution (IPA).

“We believe this work is important because it means we can improve the advertising-based business model that countless companies rely on to offer free services by making it more private, rather than scrapping it altogether,” the announcement concludes.

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Source: dpa

La entrada DuckDuckGo will block Microsoft trackers apareció primero en Bitfinance.

The DuckDuckGo search engine has enabled Global Privacy Control (GPC) by default, a configuration setting that sets a preference for privacy for all visited websites.

The GPC has been activated by default this Thursday for the DuckDuckGo mobile applications on iOS and Android, and for the desktop extensions in the Chrome, Firefox and Edge browsers, as the company reported in a publication on its official website.

As you explain, GPC is a browser or device setting that, when enabled, indicates to all visited websites a preference for privacy.

This setup follows the announcement made a few months ago by DuckDuckGo as a founding member of the GPC standard.

The measure will provide additional legal protection in certain jurisdictions for situations in which websites could sell or share the data with other companies, such as advertisers or intermediaries, after the user’s visit.

Source: dpa

La entrada DuckDuckGo adopts Global Privacy Control by default apareció primero en Bitfinance.