Apple recently announced its plan to increase profits by up to 10 % for artists who publish their content with spatial audio on Apple Music. This measure aims to encourage the use of this advanced sound technology and attract more users to the platform.

Spatial audio, known for offering a multidimensional and deeper sound experience than conventional stereo audio, achieves this effect by mastering with Dolby Atmos technology. This technique allows you to simulate real sound movements around the listener, adapting to the orientation of your head for a more immersive experience.

Apple, under the leadership of Tim Cook, introduced this technology to Apple Music in June 2021 and is now looking to boost its use. To this end, from January, the company will compensate artists who include spatial audio versions of their songs or content with a higher percentage of profits.

According to 9to5Mac, which agreed to the notification sent to artists by Apple, the increase in profits will depend on the number of spatial audio plays available. Artists who offer all their content in this format will receive a 10% increase in their earnings.

Additionally, Music Business Worldwide reported that Apple will calculate pro rata shares using a factor of 1.1 for spatial audio plays, while conventional plays will continue with a factor of 1. Users will not need to listen to the spatial version for the artist to receive the added benefit.

This incentive seeks to recognize the effort and quality of content creation with Dolby Atmos. However, Apple also emphasized its “zero tolerance” policy toward deceptive or manipulated content, enforcing strict quality control for spatial audio content that does not meet Apple Music standards.

In the notification, Apple shared data on user adoption of spatial audio, noting that more than 90% of Apple Music subscribers have tried listening to a song in this format and that spatial audio playback has tripled in the past two years.

K. Tovar

Source: Music Business World

(Reference image source: Unsplash+)

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Lenovo has announced the new ThinkBook Plus Gen 2 i with e-ink secondary display, alongside the ThinkBook 13x i, ThinkBook 14p Gen 2, and ThinkBook 16p Gen 2 models, which arrive with 16:10 displays and the latest processors from Intel and AMD.

ThinkBook Plus Gen 2 i is a computer with two screens: an external one with electronic ink with a screen-to-body ratio of 68% and a main one with a resolution of 2560 x 1600, with reduced blue light 16:10 and a screen-to-body ratio of almost 90%.

Connectivity features include Intel Thunderbolt 4 ports, WiFi 6, and a new ThinkBook charging mat, powered by Energysquare’s Power by Contact technology, which is capable of wirelessly recharging your battery (with up to 15 hours of autonomy or up to 24 hours when using the e-ink screen only).

For its part, the 13-inch ThinkBook 13x i is a compact device, with 12.9mm thickness and a weight of less than 1.2kg, to be able to take it anywhere. It works with support for Dolby Vision, Dolby Atmos and four Thunderbolt ports.

ThinkBook 13x i and ThinkBook Plus Gen 2 i are built on the Intel Evo platform and with low power 11th generation Intel Core processors, they feature WiFi 6, a high-speed wireless LAN, and a 53-watt-hour battery.

K. Villaroel

Source: dpa

La entrada Lenovo Introduces Second Gen ThinkBook Plus apareció primero en Bitfinance.