Disney CEO Josh D’Amaro announced this Tuesday, April 14, the layoff of at least 1,000 employees as part of the company’s ongoing restructuring process.

According to the executive, the areas most affected this time are marketing and branding, globally, as part of the adaptation to the changing entertainment industry.

The adjustment represents approximately 1 % of Disney’s total workforce, which currently has 231,000 employees.

 

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M.Pino

With information from international media

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Video game lovers can now download a Disney video game for iOS and Android for free, where the metaverse brings together characters from different movies and fairies in a new way.

Disney’s new mobile product is called Disney Pixel RPG (Role-Playing Game) and is currently only available in Japan. It takes place when “an unknown program appears in the game world where the Disney characters live and begins to destroy the world. Due to a strange phenomenon, game worlds that shouldn’t be able to travel to each other are now connected, causing chaos for Disney characters.”

This explains the gathering of characters from different productions in the same video game. And although its link for iOS and Android has already been announced, the launch is scheduled for next September 9.

It is expected, as in other video games, that some elements are paid, such as weapons, skills, among others. Some of the characters present in the video game are “Pooh, from Winnie the Pooh, the Genie from Aladdin, Princess Aurora and Maleficent from Sleeping Beauty, Stitch from Lilo and Stitch and Ariel from The Little Mermaid.”

Disney Pixel RPG coming to mobile (GungHo Online Entertainment) https://t.co/ZLhOjFGg8b

Pre-registration:

iOS (expected release Sept 9): https://t.co/PLBwuMSlNq
Android https://t.co/OZu5JxQsED pic.twitter.com/mvfDvq3MQj

— Wario64 (@Wario64) July 8, 2024

M.Pino

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Like other Hollywood and Disney actors, Selena Gómez ventured into business a few years ago. Time magazine has recognized her as Businesswoman of the Year, considering that her Rare Beauty brand has an average turnover of 400 million dollars annually.

Gómez is currently the protagonist of the Disney+ series “Only murders in the building.” Her role as an actress is combined with her other passion: music. But she is also a film producer and businesswoman. Rare Beauty was founded in 2020, and in addition to offering beauty products and cosmetics, “it is a movement that seeks to promote mental health and redefine the beauty industry with an inclusive and authentic approach.”

Sales are made online and through stores, such as Sephora, in 36 countries. It is an inclusive brand that meets the needs of people with mobility problems, or conditions such as lupus, which affects Selena herself.

.@selenagomez on her vision for @rarebeauty.

Read TIME's interview with Gomez: https://t.co/gCg5lHTz5G pic.twitter.com/ZncBWKgija

— TIME (@TIME) June 2, 2024

The actress accumulates knowledge in the world of marketing, thanks to her beginnings collaborating with fashion and beauty brands, “including a clothing line with Kmart in 2010 and a collection of bags and accessories with Coach in 2017. These first experiences allowed her to understand the market and prepare for your great undertaking.”

Her business journey peaked with Rare Beauty in 2020, set to redefine the beauty industry with a focus on inclusivity and authenticity.

Time chose Selena Gomez as the business leader of 2024 “not only for the financial success of Rare Beauty, but for her holistic approach that combines business with a positive impact on society,” based on her own experiences with anxiety, depression and lupus.

When he launched the company, his goal was to achieve $100 million in its first 10 years with the purpose of supporting mental health services. Fortunately, it has raised $13 million “and provided grants to various organizations around the world, demonstrating its genuine commitment to the well-being of its clients and society.”

Businesswoman, actress, singer and philanthropist, Selena Gómez advances in the business world with sure footing, maintaining marketing strategies on her website and social networks that involve interaction with customers through reviews or descriptions of products and their experiences.

M.Pino

Source: marketing4ecommerce

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Walt Disney Co. announced the acquisition of a $1.5 billion equity stake in Epic Games, intended to create what the company describes as a “persistent universe”. This project, which is subject to regulatory approval, promises to be a revolutionary gaming experience that will integrate with Epic’s popular game, Fortnite.

According to a statement issued on February 7, Disney plans to develop a “universe of games and entertainment” that will allow users to interact with Disney’s iconic content, characters and stories. Epic Games founder and CEO Tim Sweeney expressed his enthusiasm for the partnership, highlighting the building of a persistent and open ecosystem. For his part, Bob Iger, CEO of Disney, described this initiative as the company’s biggest step in the world of games.

The project, backed by Epic’s powerful Unreal Engine, aims to give gamers the ability to create their own stories and experiences within the digital universe. However, details on the launch date of this ambitious metaverse project have not been revealed.

Disney’s strategic move comes less than a year after closing its metaverse division in an attempt to cut operating costs, demonstrating a significant shift in its focus toward gaming and digital entertainment.

Tim Sweeney maintained an optimistic stance on the potential of metaverse, challenging claims about its decline and citing the large number of monthly active users on various metaverses.

This partnership between Disney and Epic Games also coincides with Disney’s fiscal first quarter 2024 report, in which the company surpassed Wall Street revenue estimates, generating $23.6 billion in revenue. Despite this success, revenue growth remained stable compared to the same period of the previous year.

In addition, Disney announced a 50 % increase in the dividend per share and experienced a 7 % increase in the price of its shares in off-hours operations.

This strategic partnership between two entertainment giants promises to redefine the gaming and digital entertainment landscape, offering users an immersive and exciting experience within an ever-changing digital universe.

K. Tovar

Source: Walt Disney Company

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The iconic Mickey Mouse from the classic short film “Steamboat Willie,” released in 1928, is now in the public domain as of January 1, 2024, under copyright law established by the United States Congress.

From this milestone, Disney is barred from filing legal claims related to the use of the image of this iconic Mickey Mouse. A company spokesperson, speaking to CNN, stated that “Contemporary versions of Mickey will not be affected by the expiry of Steamboat Willie’s copyright, and Mickey will continue to play a prominent role as the Walt Disney Company’s global ambassador for our theme park rides and merchandise.”

“Steamboat Willie,” the short film that portrays Mickey Mouse as a sailor, exhibits notable differences in the character’s portrayal compared to Disney’s current image. With small shoes, no gloves, completely black eyes without pupils and a hat, this animated classic is no longer subject to copyright restrictions.

Rebecca Tushnet, a professor at Harvard Law School, explained that “To protect yourself from claims of copyright infringement, you really have to create new things and make sure you build them on Steamboat Willie, whatever you do.”

K. Tovar

Source: Criptotendencia

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In a report revealed this Tuesday, it is highlighted that Disney has generated a significant economic impact in the state of Florida, exceeding $40 billion and contributing to the creation of approximately 263,000 jobs.

The report, commissioned by Walt Disney World and prepared by the consulting firm Oxford Economics, highlights that this entertainment giant has left $3.1 billion in local and state coffers during fiscal year 2022.

With four theme parks, two water parks and more than 25 hotels, Disney established itself as an essential economic catalyst for Florida. Adam Sacks, president of Tourism Economics, a division of Oxford Economics, emphasized that Disney’s economic influence extends both directly and indirectly through its supply chain and employee spending.

The report reveals that Disney’s presence in Florida has resulted in more than a quarter of a million jobs, making the company a relevant player in the state’s labor market. One in 32 jobs is attributed to Disney, and in central Florida, home to the popular theme parks, one in 8 direct jobs is linked to Walt Disney World.

The impact goes further, given that for every job created within Disney facilities, an average of 1.7 jobs are generated throughout the state, collaborating with around 2,500 businesses in Florida.

K. Tovar

Source: Infobae

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Amazon plans to incorporate ads into its Prime Video streaming content service, a change expected early next year, following the example of platforms such as Netflix and Disney+.

Subscription plans for services such as Netflix and Disney+ have been expanded with a more economical modality supported by advertising, since it shows advertisements between the playback of their content to reduce the price that users pay.

Netflix introduced a standard ad-supported plan in November last year, removing some of the most viewed titles from its catalogue. Initially it offered a lower playback quality but in April they decided to raise the resolution to 1,080p and include support for two simultaneous broadcasts.

This summer, Disney shared its plans to introduce a similar ad-based subscription to its Disney+ platform. This is expected to be available from November 1 in several countries in Europe and Canada, for about 5.99 euros per month.

This trend of incorporating ads has also caught the attention of Amazon, which plans to launch it in early 2024 on Prime Video, as reported in Variety. It would initially arrive in the United States, the United Kingdom, Germany and Canada and at the end of the year to other countries, including Spain.

The company has explained to this medium that it will show fewer ads than traditional channels and other rival streaming platforms. He has also noted that he has chosen this option to “continue investing in engaging content and continue increasing that investment over a long period of time“.

Source: dpa

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The American entertainment giant The Walt Disney Company began its second round of layoffs, which foresees, once fully completed, the departure of 7,000 employees during 2023, which represents 3.6 % of its workforce.

Thus, once this round is completed, the total number of positions abolished will amount to about 4,000. The details of this tranche of cuts emerged last week, when it was learned that the company would cut about 15 % of the staff in its entertainment division, and that some affected workers would be notified starting this Monday.

The cuts will cover television, movies, theme parks, as well as corporate positions, and will affect all regions where Disney operates. Last February, Disney announced a downsizing affecting some 7,000 positions in its workforce, which exceeds 220,000, as part of a general strategy to cut its annual costs by $5.5 billion.

In this way, the plan was divided into three sections, the first, which took place in March, the second, the current one, begins in April, while the last one will be undertaken “before the beginning of summer”, according to the CEO. from Disney, Bob Iger.

These measures respond to the losses registered by the company in its streaming services, which doubled in 2022 compared to 2021, with an amount that amounts to 1,050 million dollars after the slowdown in subscriber growth and increased competition for the spectators.

Source: dpa

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Susan Arnold, an American executive, was selected as the next chairman of the Board of The Walt Disney Company to succeed Bob Iger. Arnold has become the first woman to hold that position, ending a nearly 100-year tradition of men leading the giant of the entertainment.

Arnold, who will take office on December 31, expressed through a statement: “I hope to continue serving the long-term interests of Disney shareholders, based on the centennial legacy of creative excellence and innovation of the company.”

Current president, Bob Iger, said: “Susan is an incredibly esteemed executive whose wealth of experience, unwavering integrity and expert judgment have been fundamental to the company since she joined the Board in 2007.”

First woman to lead Disney

Susan Arnold is an experienced American executive, who was born in Pittsburgh, Pennsylvania, USA in 1954. Most of her professional life was spent at the multinational Procter & Gamble (P&G), where she joined in the 1980s and She held different positions until she became the president of the Global Business Unit in 2007.

Later on she entered the fast food restaurant chain McDonald’s Corporation, becoming a member of the Board of Directors between 2008 and 2016. She was also a member of the Board at NBTY, the food supplement company known as The Bountiful Company, between 2013 and 2017. In parallel, she has served on the Disney Board since 2007 and for the last 8 years she has served as an operations executive for the investment and capital management firm The Carlyle Group.

M. Rodríguez

Source: niusdiario.es

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Disney developed a film distribution system with exhibitors that encrypts files using keys to guarantee their protection against piracy, also using blockchain technology.

The system, created by Disney in 2018, was recently published in the United States Patent Office, and serves as a distribution tool between producers and distributors with exhibitors.

As stated in the patent, entitled ‘Blockchain configuration for the secure delivery of content‘, the use of security mechanisms seeks to eliminate the risks of files being leaked in the process of sending them.

In addition, this technology proactively prevents piracy, rather than reactively, as is often the case today, by using watermarks to identify leaks after they occur.

Disney’s system uses a program that serves to receive the files but also records their reproductions and generates public keys to decrypt the contents of the films, which are saved through the use of blockchain.

In this way, the use of the blockchain serves as a distribution system and at the same time records the activity of the file, for example the times it has been reproduced or preventing it from being seen before the date stipulated by the producer.

K. Tovar

Source: Semana.com

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