As of this Friday, three of the meninas of the Venezuelan plastic artist Antonio Azzato are in the vicinity of the headquarters of the Bancamiga Altamira agency.

This is Queen Deyna, which pays tribute to the soccer player and ambassador of this institution Deyna Castellanos; Orchid, inspired by our national flower, and Toucan, a brightly colored bird with a large beak, which lives mainly in our tropical forests.

The executive president of Bancamiga, Ariel Martínez, said that leaving these three works in the open allows Venezuelans to come at any time to take photographs, have a different experience with art and share with these Azzato creations.

“Our plans are to move the Queen Deyna, Orquídea and Tucán meninas to some inland cities, where Bancamiga has its headquarters. That is a way that other Venezuelans can also enjoy these beautiful creations, which during the months of January and February they dressed, along with 16 others, iconic places in the Chacao municipality.”

The Meninas Caracas Gallery exhibition at the beginning of the year was inspired by the Meninas Madrid Gallery exhibition, whose first edition was held in 2018, after Azzato spent almost 10 years studying the main work of the Spanish painter Diego Velázquez, Las Meninas (1656).

Come to the Bancamiga agency in Altamira, take a photo with the Meninas and spend a special moment with your friends and family!

With information and images provided by Bancamiga Banco Universal

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When Deyna Castellanos started at the age of five in her hometown, Maracay, there was no female image in Venezuelan soccer that aroused that passion to emulate her achievements and try to be like her. Today the reality is different, and it is precisely the soccer player who is the reference for children, young people and for an entire country.

Who is the image of the financial institution shared with the president of the Board of Directors of Bancamiga Banco Universal, Carmelo De Grazia, and with the executive president of Bancamiga, Ariel José Martínez. She had the opportunity to participate in a photo shoot, record several advertising spots and meet with a group of collaborators, according to a corporate statement.

“It is very nice and gratifying that there is a generation like that of Paulina Souza, the girl who plays me in the commercial Together we make a Bancamiga team and who by the way is a “crack” with the ball, who can see in me and in others colleagues from Vinotinto to an example, to someone they would like to be. “That is very nice,” she expressed.

Castellanos did a photo session with Yrene, her mother, describing that moment as “wonderful” and “cool” because it was the possibility of adding it to “these extra-sports things that I do that are part of me, of my career, and that I like a lot to do, as an image of Bancamiga, where they always make me feel so good.”

For Yrene, the possibility of accompanying her in this brand commitment was also “lovely” and “unique,” ​​something she has been doing since she took Deyna to the soccer fields in the state of Aragua, not only to be with her but to motivate her, guide her and “discipline” her, if necessary.

Yrene, an all-terrain mom

The special relationship between Deyna and Yrene was evident. On more than one occasion the brave captain was seen bringing a napkin to her mother or cleaning her mouth after a snack.

“My mom and I are also very close friends. We have a very healthy and honest relationship. And that’s the coolest thing about our relationship. We can tell each other anything and I know that from the depths of his heart he will seek the best for me. I feel that is fundamental.”

She confessed that his mother was the first person who had that vision that “no one in the family, nor me, had. My mom knew from the first minute that I was special. If I had not had Yrene as a mother, I would not have gotten to where I am, nor would I be clear about where I can go in the future.”

Castellanos maintained that “the support was from the first day and continued later when she saw me train, play, score goals. It was obvious when he noticed that I liked him. I also remember that when I was older, they wouldn’t let me go to my friends when I was 15 years old, because I had left the next day.”

“And it is that discipline and perseverance that is needed to grow,” said Deyna while her mother added the following: “she was always an obedient girl, who understood what path she should follow. I told her that if she liked football or any other activity, she should take it seriously.”

Yrene confessed that they were difficult times, when she had to practically do magic so that Deyna and her older brother Álvaro were punctually at soccer practices that took place in very distant places, in addition to fulfilling their obligations at home.

“I told them that football was on the same level as academics. You had to train and also study. That was basic. She told them that in life they had to be respectful, take care of their image and behave well. Today I feel very grateful to life for having achieved it.”

Deyna Castellanos thanked the experience with Bancamiga and invited the institution’s collaborators, not only the 17 who had the opportunity to take group photos before she ran to a press conference, to continue striving for the growth of the bank and the country.

With information from Bancamiga

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Bancamiga held the Transformation and Impact Scenarios Forum for Entrepreneurs, an activity and training space with the participation of four experts in different areas. During the event, a group of small Venezuelan businessmen received financing to stimulate the productive development of their initiatives.

The president of Bancamiga, Ariel José Martínez Coujil, opened the event by greeting the more than 500 attendees who filled the theater and the open areas of the Complejo Cultural Chacao, where the speakers provided essential tools for those who are starting businesses and want to develop a company.

Without further ado and under the moderation of the journalist Ana Virginia Escobar, the conference cycle began with the presentation of the co-founder and president of Impac Hub Caracas, Claudia Valladares, who talked about strategies so that entrepreneurs can adapt to the challenges of the present. , offering innovative solutions with a triple impact: economic, social and environmental.

Next, the economist, writer and motivational speaker, Maickel Melamed, in his speech, referred to tools that allow strengthening the capacities of those who wish to develop a business idea and successfully lead the implementation of their projects. By providing examples and sharing details about his personal experiences and challenges, he was applauded.

For his part, the economist, university professor and consultant for national and international companies, Luis Oliveros, guided the attendees on the main challenges of undertaking, as well as on the opportunities that exist for business.

The conference cycle ended with the intervention of Isa Bermúdez, consultant and speaker in marketing and innovation, who detailed digital marketing strategies to boost business sales in complex economic environments.

Between each conference, the Bancamiga ambassadors shared with the public the vicissitudes they had to face before achieving success. The soccer player Deyna Castellanos, the karate fighter Antonio Díaz and the designer and universal viceroy Amanda Dudamel answered questions and connected their stories with different aspects addressed in the presentations, inspiring those present to achieve their dreams.

Financial support

At the end of the conferences, 20 entrepreneurs were benefited with credits, with the purpose of promoting the production of goods and services in sectors such as technology, commerce, gastronomy, textile clothing, among other items.

For Bancamiga’s Director of Social Responsibility, Milagro González, the bank has demonstrated its commitment to the development of the country, “by promoting training spaces with the aim of strengthening the business skills of Venezuelans, so that their business initiatives begin with success and are sustainable over time, generating jobs”.

In alliance with national and international organizations such as Aprendo y Emprendo, CESAP, IESA, PNUD Venezuela, among others, Bancamiga provides training offers to support small entrepreneurs, as well as people who want to create a company.

Video

We invite you to learn more about this forum in the following audiovisual coverage:

During the development of the forum, all attendees had the opportunity to open Bancamiga accounts and obtain detailed information on the products and services for natural and legal persons.

Taken from El Sumario and Doble Llave

Audiovisual production: Jesús Ramírez

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Bancamiga invites you to participate in the Transformation and Impact Scenarios for Entrepreneurs forum, with the participation of renowned specialists who will share strategies to adapt to the challenges presented by the Venezuelan economic and social environment. The activity will take place on Thursday, May 11, from 8:30 am to 1:00 pm, in the spaces of the Chacao Theater, in Caracas.

The forum will have as speakers Claudia Valladares, co-founder and president of Impac Hub Caracas; Maickel Melamed, economist, writer, and motivational speaker; Isa Bermúdez, digital marketing and impact consultant, and Luis Oliveros, economist and university professor, reports the private financial institution in a press release.

For those who have ventured to develop a company, the specialists invited for this occasion will address essential topics such as business innovation, creativity, triple impact, sustainability, resilience, personal leadership, empowerment, digital transformation and effective sales.

During the forum there will be the testimonials of three Bancamiga ambassadors: the soccer player Deyna Castellanos, the designer Amanda Dudamel and the karate fighter Antonio Díaz, who will present their experiences of improvement.

Bancamiga displays and shares a vision on “Transformation and impact scenarios for entrepreneurs” with the participation of experts and opinion leaders (free forum)

In November 2022, the financial institution successfully held the Innovation Scenarios for Entrepreneurs forum, in the José Félix Ribas Room of the Teresa Carreño Theater, where it also provided loans to a group of small businessmen. For Bancamiga, the promotion of entrepreneurship is a transversal axis in its Corporate Social Responsibility plan, which is carried out with various initiatives promoted by allies in different parts of the national territory.

Carrying out this activity is a way of celebrating World Entrepreneurship Day, which is commemorated every April 16 with the purpose of enhancing the spirit and vision of all the people who launch their business ideas.

With this new colloquium, Bancamiga confirms its commitment to support Venezuelan entrepreneurs through training alternatives that allow them to improve their business skills and contribute to making their initiatives sustainable over time.

The Transformation and Impact Scenarios for Entrepreneurs forum will be held on May 11, from 8:30 am to 1:00 pm, in the spaces of the Chacao Theater, in Caracas. People interested in participating can register in the forum at no cost

With information from Bancamiga

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Inspiring others to achieve their dreams is the guiding thread of the “Juntos hacemos equipo” campaign, which Bancamiga premiered under the production and direction of the famous filmmaker Alberto “Beto” Arvelo, who in four minutes shows five passionate Venezuelans with what since children longed for and how they achieve their goals with commitment and perseverance.

From Los Angeles (California), the director of Havana, Havana (2004), Tocar y Luchar (2006) and Libertador (2013) expressed his satisfaction for the “pleasant” experience that the Bancamiga initiative meant and for being able to learn the history of Antonio Díaz, Federico Pisani, Amanda Dudamel, Henry González and Deyna Castellanos.

“From the very beginning, the idea of ​​making a production that was motivating and inspiring seemed beautiful and inspiring to me, with Venezuelans who were achieving special things beyond our borders. From that moment we carry out a very beautiful work, always touched by that element that is inspiration”, said “Beto” Arvelo.

He recalled that the list of prominent figures presented by Bancamiga seemed very solid to him, with Venezuelans coming from different sectors, but who had in common to pursue their dreams and achieve what they had proposed from a very young age, sometimes obsessively. But in the end it was “that desire to insist, not get tired and move on” that allowed them to achieve their dreams.

“I was very moved by the story of Antonio Díaz, the first Venezuelan, Latin American and American karate world champion after seven attempts. He never gave up until he did. Most human beings give up the second, third, or fourth time. Despite the fact that he was also adding years to his life, Antonio went ahead and achieved it. That is being committed to your dreams. It is an inspiring message and an experience that had a huge impact on me.”

A smooth process with Bancamiga

During the preparation of the script and all the production and direction work, Arvelo had the support of a team that at Bancamiga was made up of Alberto Camardiel, director of Payment Media and Channels; Randy Carrero, VP of Audiovisual Production; Paula Vargas, VP of Marketing; and Amalia Llorca, VP of Communications.

He described the entire process as very “fluid” where “we always agreed. It was wonderful to work with the bank team, led by Alberto Camardiel. It was a super committed and extraordinary team. I presented an original idea, it was studied and adjusted. Bancamiga’s comments were very accurate. It was a very positive creative relationship.”

“I felt very comfortable with the feedback, because of that spirit of putting yourself in the role of a spectator. That enriches and I appreciate it. I wish one could achieve this empathy in all projects.

Despite this fluidity, “Beto” revealed that there were very difficult moments such as the filming of the Deyna girl segment, which had to be done under a torrential downpour, which at one point made them think about canceling the filming.

“We had a large group of children with their parents. There were extras and a huge production job. That day it rained non-stop. With the Bancamiga team we analyzed what to do and even thought about suspending, but that decision had many implications, because we were with minors and there were associated costs. We made the decision to do it with rain and the children were delighted. What they wanted was to play. The parents were also amazed.”

He indicated that despite the fact that it was a great challenge, the images were beautiful. You could see the rain and a greater effort. And all of that reflected a greater inspiration.

1 % talent, 99 % perseverance

With “Juntos hacemos equipo”, Bancamiga shows five Venezuelans who fight to build a better society and a better future: the karate fighter Antonio Díaz, the biologist and mountaineer Federico Pisani, the designer and viceroy of beauty Amanda Dudamel, the photographer Henry González and the soccer player Deyna Castellanos.

For “Beto” Arvelo, working on this initiative had great meaning in his life, because he loves to talk about values, about people who inspire and share positive messages, who fight and achieve what they dream of.

“Personally this is the type of campaign I like, because we bring an inspiring voice to others. I feel very grateful for being in this project. I think we are going to inspire a lot of people, especially a lot of young people. That’s how I felt when we showed the campaign. The reactions have been very beautiful, people are moved and some are on the verge of tears.

He reiterated that it is “exciting” to see Venezuelans who go through many difficulties, but who achieve what they want. “And I loved doing this production and it’s what I want to do. It is a blessing to work with such committed and special people”.

“This message from five Venezuelans goes to an entire country. It is a message to the world. They fall and get up again. That’s very deep. It is a fundamental message for young people, who often believe that they have reached a ceiling and cannot go any further. It is there when the magic and the difference begin. Gabriel García Márquez said that a writer is 1 % talent and 99 % perseverance. That message of persevering, of insisting, is what is behind this inspiring campaign.

With information from Bancamiga

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“Together we make a team” is the name of the campaign that Bancamiga launches this Thursday at 10:00 pm, in which five Venezuelans with unlimited talent join the institution as its representatives to share how their path to overcome obstacles was and achieve your dreams big.

Antonio Díaz, Federico Pisani, Amanda Dudamel, Henry González and Deyna Castellanos affirm that you can never stop believing in yourself, even if nobody does. To achieve your dreams you will fall one and many times, but you have to keep trying. It is the only way to make what you most desire in life come true.

The commercial that premieres on Simple TV and Social Networks, within the framework of the Opening Day of the Major Leagues, was born nine months ago by the filmmaker Alberto (Beto) Arvelo, in order to show the world a group of men and women born in Venezuela, with a high sense of belonging for what they do, identified with their country and committed to doing good and being an example for others.

In a discipline led by the Japanese, Antonio Díaz became the first Venezuelan, Latin American and American karate world champion, after seven attempts. A convincing demonstration that you never have to give up.

Since he was a child, Federico Pisani imagined that he would be a climber, an activity that inspired him and led him to read adventure and mountain books. Unlike most climbers who think about reaching the Olympic Games, “Fuco” was driven to climb big mountains, but in order to explore the tepuis. This allowed him to combine climbing with biology, his two great passions.

Even though everyone thought it was crazy, he never hesitated to sleep for almost two weeks climbing a rock face to achieve what he wanted. No one had done it and he did it. For 10 days he climbed the Wei-Assipu Tepuy, also known as Roraimita in Guayana. He did it with the National Geographic team, and the expedition found some 20 species of frogs, some of them unknown.

The dream of our universal viceroy of beauty, Amanda Dudamel, was always to represent Venezuela. She wanted to be a fashion designer to help people. She was passionate about designing ideas, designing the future, designing dreams. Today she is the owner of her eponymous brand and creative director of “Made in Petare”, a non-profit handbags and accessories firm that seeks to empower, train and educate mothers and children in this popular community. With the resources generated from the sale of the pieces, she supports the “A couple for a dream” foundation, in charge of feeding more than 800 children in different sectors of Petare.

Henry González wanted to be a baseball player and later a climber, but one day a camera fell into his hands. He was 15 years old when he began to take his brother’s Minolta without permission to go photograph in Ávila. Since 1983 she has documented the landscapes of Venezuela and the world, with special emphasis on the nature of the Guiana massif.

He owns a visual archive with more than 20,000 photographs, and his life has led him to be a book editor. He has four publications behind him: An adventure called Tepuy (2006), Amazonia Orinoquia, river people (2008), Auyantepui infinito (2019) and the most recent was Ávila, sierra grande, which was sponsored by Bancamiga.

At 23 years old, Deyna Castellanos has fulfilled the dream of many. She has played in two very important European leagues such as the Spanish and now the English, and in two clubs with great experience such as Atlético de Madrid and Manchester City of England.

However, she knew that it would not be easy. She was aware that the possibilities of playing soccer were limited, and being a soccer player was not common in her country. But she also knew that with impetus and passion, no one could stop her. With each goal that she scored, she opened a path for other Venezuelans and for other women.

“Dream and do it big. Believe, grow and let no one stop you”, is the leitmotiv of the four-minute piece written, produced and directed by Alberto Arvelo, whose filmography includes films such as Libertador (2013), Tocar y Luchar (2006). , Havana, Havana (2004), A house with a sea view (2001) and A life and two errands (1997), among others.

A 100 % Bancamiga production

During the preparation of the script and all the production and direction work, Arvelo had the support of a team that at Bancamiga was made up of Alberto Camardiel, director of Means of Payments and Channels; Randy Carrero, VP of Audiovisual Production; Paula Vargas, VP of Marketing and Amalia Llorca, VP of Communications.

“It was an honor to make this production for Bancamiga, because it shows how success is associated with passion and perseverance. With “Together we make a team” we want to show five Venezuelans who fight to build a better society and a better future. It is this limitless search for what they yearn for, desire and dream of that moves Antonio, Fuco, Amanda, Henry and Deyna, who like any human being face vicissitudes on their way, but get up and continue forward. This is what Bancamiga wanted to transmit to the country and the world”, explains and concludes in a document shared by the financial institution.

Below you can follow the countdown of the premiere as well as enjoy the stimulating audiovisual piece

With information from Bancamiga

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For Bancamiga it is essential to strengthen its connection with Venezuelans, which it has been doing hand in hand with figures who, like the bank, represent professionalism, integrity and dedication. The leader of the female Vinotinto, Deyna Castellanos, is one of them.

At 23 years old, he has fulfilled the dream of many. He has played in two very important European leagues such as the Spanish and now the English, and in two clubs with great experience such as Atlético de Madrid and Manchester City, from England, with whom he signed a three-year contract.

“I am very passionate about what I do, and I like to improve day by day. I think that’s a very good thing, especially in a league like the English one, like the Premier, which is the most competitive in the world for both women and men. A match between the top of the table and the bottom of the table will always be difficult and hard fought. In the English League, football is very physical. I cover 10 to 11 kilometers per game, and that doesn’t happen in other leagues.”

Thanks to her innate talent for football, she is affectionately known as “Deyna La Reina”. Despite her youth, the captain of the women’s soccer team has been the youngest player to be nominated for The Best FIFA 2017 award and was part of the ideal team of the South American Soccer Confederation (Conmebol) in 2020. She also has two U-17 South American Championships and a record of 14 goals that make her the all-time goalscorer in these tournaments.

Talented Vinotinto, Bancamiga ambassador

The young woman born in Maracay, Aragua state, said that she works to leave a mark in the clubs where she plays, so that when she is talked about it is “for being a great professional, a great player and mainly a great person.”

During the interview, she described being an ambassador for Bancamiga as “super special”, while adding that the female Vinotinto has very talented girls who will surely have a stage in the 2023 Pan American Games to demonstrate their ability.

And it is that because it is not a FIFA date, most likely the clubs will not give permission to their players to be in the Pan American Games, which will take place from October 20 in Santiago de Chile, which will undoubtedly offer them important possibilities of friction.

He expressed that to be in the starting eleven and in the elite of world soccer, the secret has been to respect hierarchies and open spaces along the way with a lot of effort, dedication and above all a lot of passion.

For the executive president of Bancamiga Banco Universal, Ariel José Martínez Coujil, having a reference in the institution like Deyna Castellanos is a way of motivating young people to practice a sport like soccer and of fostering among Venezuelans that need to cultivate their abilities and fight for their goals and dreams.

With information from Bancamiga

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Deyna Castellanos is one of the great soccer players in the world. He is the leader of the Vinotinto team and Manchester City of England. As the new official image of Bancamiga, he hopes to “create things together” to motivate young people and boost the country’s strengths.

“We share many values ​​with Bancamiga, and it is a source of pride that they trusted me to be part of the team,” she said, adding that today it is an honor for her to represent all the bank’s workers, which has just been recognized for the second year ranked as a great place to work, according to Great Place to Work, a similar leader in organizational culture.

Although many intuit it, Deyna’s love for soccer was love at first sight. It all started at the age of five. It was at that age that he had his first contact with this sport, which happened when his mother took his older brother to the games.

“I started running and kicking the ball. That was in Maracay, at the San Ignacio soccer school. One day, a coach saw me and talked to my parents. My dad didn’t agree, because it was a boy’s sport, so my mom secretly took me. My dad used to travel a lot and one day he came unexpectedly and saw me in my uniform. He asked me and I told him I was going to the game. He also fell in love with football when he saw me play,” he said.

She confessed that he has achieved many important goals such as being part of the Venezuelan team, winning the Under 17 Golden Boot, obtaining a sports and academic scholarship in the United States and playing professional soccer.

“I have had the talent, the discipline, the fortune and the dedication to be in great teams. However, there is an unfulfilled dream: to qualify for an absolute World Cup-”

“My mother, a super heroine”

For “Deyna, La Reina”, as she is affectionately called, not everything has been easy. There are still countries where women’s soccer is not respected and where the macho culture is imposed, as happened in Venezuela and in some Latin American nations, so their generation has had to break that paradigm.

“Every step I take has been great and has opened many doors for other (players),” she stressed.

He maintained that he wants to transmit this passion with which he plays to all young people. “I am very happy to be part of Bancamiga because I can provide motivation to all Venezuelan youth through soccer. It is a great challenge to represent Bancamiga, but at the same time a great honor.”

When asked about the figure that has inspired her the most throughout her life, she does not hesitate to say that it was her mother. It was and still is, for all the sacrifices it has made. “I think of her as a superhero,” she said.

For the new official image of Bancamiga, it is necessary to fight for respect for human rights, for gender equality and persevere to achieve dreams.

BitFinance.News

With information from Bancamiga

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Deyna Castellanos, captain of the women’s soccer team and awarded as the youngest player to be nominated for The Best FIFA award (2017), is the new official image of Bancamiga Banco Universal and from now on she will praise the pioneering organization in innovative solutions for Venezuela, indicates a statement from the financial institution.

“I am very happy to be part of Bancamiga because I can provide motivation to all Venezuelan youth through soccer, which is my greatest passion. It is a great challenge to represent them, but at the same time a great honor”, ​​he stated.

Castellanos stressed that assuming this new responsibility leads her to promote the courage that has been key to the success of her sports career. “For me, it is vital to praise the good things we have in Venezuela and that they be recognized.”

Triumph, passion and perseverance converge in Deyna, driving her to create a footballing career of great magnitude, with two South American U-17 Championships and a record of 14 goals that make her the historical scorer of these championships.

Deyna, “The Queen” of football

The soccer player affectionately receives the title of “Deyna La Reina”, thanks to her innate talent for football. A native of Maracay, Aragua state, she is currently an athlete who signed a three-year contract with Manchester City in England, where she wears the 10 shirt, a number that distinguishes leading players in football.

During the Copa América 2022, he was a guide and a fundamental piece to engage the team. Bancamiga represents development and innovation for Castellanos, who described as “motivating” that they support Venezuelan sports.

Similarly, the organization is very aware of what Deyna Castellanos means to the country due to her dedication and character. Together, they combine in that great passion and perseverance to continue building a brighter future.

In this sense, Ariel José Martínez Coujil, executive president of Bancamiga, highlighted the commitment of the institution that seeks to connect with Venezuelans through the king of sports, and in this way, strengthen their identity with an emblematic figure and what better way to do it than with a Vinotinto talent.

With information from Bancamiga

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