The number of daily active users across Meta’s platforms currently stands at 3.5 billion, representing a +7% year-over-year increase.

In this total, “Facebook and WhatsApp already have more than 2 billion daily active users, with Instagram slightly below,” according to the Q4 2025 earnings report.

The charts from the company, led by Mark Zuckerberg, show “a continuous quarterly growth for the past two years.” Specifically, “in the fourth quarter of 2025, the number of daily active users increased by 1.19 % compared to the previous quarter, representing a slight slowdown (1.72% between Q2 and Q3).”

Regarding how activity is specifically distributed, the data indicates that if a person uses Facebook, WhatsApp, and Instagram today, “for meta-analysis purposes, they count as 1 person in the total (of 3.58 billion).” On the other hand, “in individual statistics, they count as 1 daily user on Facebook, 1 on WhatsApp, and 1 on Instagram.”

M.Pino

Source: marketing4ecommerce

(Reference image source: Towfiqu barbhuiya on Unsplash)

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