Meta has been working for months on artificial intelligence (AI) agents that would interact with users through chats, a tool that it plans to implement this week and that will target a youth audience.

The ‘chats’ that Meta plans to implement in its services take advantage of generative AI, a technological trend that the company has joined in leaps and bounds in recent months, after recognizing that, after the appearance of OpenAI’s ChatGPT, they were not going at the forefront in this area.

The plans for generative AI involve integrating its capabilities into the company’s services, such as Facebook, Instagram and WhatsApp, to carry out tasks such as photo editing or creating stickers.

They have also developed what they internally call Gen AI Personas, AI agents that act through chat, with different personalities and abilities to help and entertain, as Meta’s executive director, Mark Zuckerberg, already anticipated in April.

These AI agents primarily target a young audience, in a bid to attract them to their services. To do this, each agent will show a personality in the interaction with the user. According to The Wall Street Journal, which cites sources familiar with this topic, Meta has developed dozens of these chatbots.

One of them is Bob the robot. Meta was inspired by the robot Bender from the Futurama series to offer a character with “superior intellect, sharp wit and biting sarcasm”, as detailed in the internal documents accessed by the aforementioned media.

Source: dpa

(Reference image source: Unsplash+)

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La entrada Meta seeks to attract young audiences with personalized chatbots apareció primero en Bitfinance.