The American retail company Amazon is working on the launch of a new company, which could be ready between June and August, framed in the universe of cryptocurrencies.

According to information provided by Blockworks, Amazon would enter the world of digital assets with the purpose of promoting crypto games and non-fungible tokens (NFTs).

The retail giant plans to buy various NFT platforms, as well as “tier 1 blockchain and play-to-earn crypto gaming companies.” Without a doubt, a step that would open more doors for the company in the cryptographic market.

From Amazon they have not yet issued an official statement; However, the information obtained by Blockworks suggests that this will be the case in mid-2023.

This initiative would become a way to compete with other big companies in the crypto universe, such as Rarible and OpenSea, which manage millions of users and high profits.

Amazon could have a good chance to compete in this segment, with its more than 300 million users worldwide, as well as being another way to engage millions of investors.

Source: morocotacoin

(Reference image source: James Yarema, Unsplash)

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La entrada Amazon prepares launch of crypto company apareció primero en Bitfinance.