Ferrari has asked its customers to report counterfeit products not only in the automotive market but also in the clothing and accessories segment.

The brand, through a complementary badge, “enlists its followers, users and fans to hunt for counterfeit products,” especially taking into account that its cars are among the most valuable in the world.

Through a communication with CNN, Ferrari gave details of the problems caused by counterfeiting, insisting that they will work to combat this way of devaluing the brand.

The company launched a program that enlists the help of owners and fans to encourage them to spot counterfeits of all kinds: from cars to golf carts to appliances.

“We have received more than a thousand notifications since we started the project and have thus been able to take action against a series of companies that sell counterfeit products,” reported a Ferrari spokesperson.

The complainants could receive a gift, not yet detailed, which they have referred to as an indefinite “Ferrari complementary device.”

M.Pino

Source: mercadonegro

(Reference image source: Carlo D’Agnolo in Unsplash)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on Twitter and Instagram

La entrada Ferrari goes to its customers to report piracy in its products apareció primero en Bitfinance.

The trade in counterfeit products can be combated with the help of technology, as demonstrated by the ‘eCommerce’ giant Amazon, but also technology companies such as SICPA, which offers solutions so that companies with fewer resources can protect the legitimacy of their goods.

Counterfeit products present a challenge for the economy, because they violate intellectual property rights and affect the sales and income of brands, but also for society, since they can be a risk to the health and safety of people, they are usually of lower quality.

According to a joint report by the European Union Intellectual Property Office (EUIPO) and the Organization for Economic Cooperation and Development (OECD) published in January, the most frequently counterfeited products are electrical machinery and electronic items, which account for the 30 % of seizures at the borders of the European Union, followed by clothing (18 %), perfumery and cosmetics (10 %), and games and toys (also 10 %).

The report highlights that the main way to buy counterfeit products is the Internet. An example of this is the ‘eCommerce’ Amazon, which only last year seized more than six million counterfeit products, twice as many as in 2021. To carry out these actions, the multinational establishes rigorous preventive controls to deter offenders, equips brand protection tools, holds counterfeiters to account for their illegal actions, and educates the consumer about these fraudulent practices.

But as the cited report highlights, affected companies often lack the resources to detect and counteract the risk of counterfeit trade effectively, something that is seen especially in SMEs. In this context, the company SICPA has developed the REVEO securitization technology. This anti-counterfeiting solution combines layers of inks, holographs and special QR codes with digital security, registered and secured against any type of violation with a data validation mobile application.

Its managers explain in a press release that “adding material and digital security elements in the marking and activation of the product protects the legitimacy of the good and drastically reduces illegal trade”, in such a way that “profitability increases and the cost decreases, and then the final profitability of the company rises substantially”.

REVEO has just arrived in Europe after its initial launch in the American market, and already has more than 5,000 million labels distributed among the main companies in high-value segments, and in markets such as agri-food, luxury goods, pharmaceuticals, cosmetic, seeds or spare parts for vehicles.

Source: dpa

(Reference image source: Antonin FELS, Unsplash)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on Twitter and Instagram

La entrada Technology helps fight against counterfeiting apareció primero en Bitfinance.