Bancamiga carried out specialized repair and maintenance work on the air conditioning system in the operating room area of ​​the “Dr. Domingo Luciani” Hospital in Caracas.

This social action restores the optimal temperature and aseptic conditions necessary for performing surgical procedures, ensuring that the healthcare center maintains its operational capacity for the benefit of thousands of patients who visit this institution.

The Chairman of the Board of Directors of Bancamiga, José Simón Elarba, stated that “the restoration of the air conditioning system is not just an infrastructure improvement. It represents a crucial step in guaranteeing the right to health for those who need it most.”

By optimizing these spaces in the hospital, the financial institution directly contributes to reducing waiting times for surgeries and providing a safe environment for both medical staff and patients.

Supporting life and the future: Bancamiga collaborates with efficient and safe access to healthcare

Elarba emphasized that for the bank, “social responsibility is a pillar that connects us with the real needs of Venezuelans. We understand that supporting the Domingo Luciani Hospital is supporting the lives and futures of our people, facilitating efficient and safe access to healthcare for all.”

The project included preventive and corrective maintenance of the cooling units; the replacement of components; and the optimization of the electrical system related to the air conditioning of the surgical area.

With this new initiative, Bancamiga reaffirms its role as a socially responsible company, investing in projects that generate a positive and sustainable impact on the quality of life of Venezuelans, supporting the work carried out by the country’s public health centers.

Information and image provided by Bancamiga Banco Universal

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Bancamiga formally launched its 2026 training program with the forum “Keys to Transforming and Boosting Your Business.” The event, held at the Pedro Elías Gutiérrez Theater, was attended by more than 300 local entrepreneurs.

The activity, organized in strategic partnership with the Vargas Municipality Mayor’s Office in La Guaira State, provided essential practical and theoretical tools for business sustainability.

Since 2022, the bank’s training program has benefited more than 7,000 Venezuelans nationwide

“For Bancamiga, entrepreneurship is one of the driving forces of the economy. Our goal is not only to offer financial services, but also to support Venezuelans with quality training that ensures their ventures are profitable and sustainable,” said José Simón Elarba, Chairman of the Board of Directors of Bancamiga.

Guided by experts in various fields of management and innovation, participants explored critical areas for business success, such as the purpose of entrepreneurship, in order to define their long-term vision; and their business model and value proposition, to differentiate themselves in the current market. They also learned strategies for connecting with their ideal audience.

Commitment to business development

Promoting entrepreneurship and business development among Venezuelans are fundamental pillars of Bancamiga Banco Universal’s Corporate Social Responsibility strategy. This initiative is part of a robust training program that, since its inception in 2022, has positively impacted more than 7,000 Venezuelans with a business vision throughout the country.

In addition to academic training, participants had the opportunity to learn firsthand about the portfolio of products and services that Bancamiga offers to small and medium-sized businesses.

With this successful event in La Guaira state, Bancamiga reaffirms its commitment to continue traveling throughout the country, providing the necessary tools for Venezuelan talent to transform into solid businesses that contribute to the country’s development.

With information and images provided by Bancamiga Banco Universal

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In 2025, Bancamiga reaffirmed its commitment to the sustainable development of Venezuela by implementing a high-impact social investment strategy focused on innovation, education, and the well-being of communities throughout the country.

The combination of business development programs with an emphasis on technological advancements, support for healthcare, and the promotion of social and cultural initiatives positions Bancamiga as a benchmark for corporate social responsibility in the Venezuelan banking sector, according to José Simón Elarba, Chairman of the Board of Directors of Bancamiga Banco Universal.

“Just as we set the standard with our growth and leadership in the banking sector, our social management transcends traditional banking and differentiates us from other financial institutions,” he emphasized.

Programs focused on promoting entrepreneurship and business development have been the area with the greatest impact, benefiting some 5,000 people through training sessions that integrated technological trends and key elements for successful business models.

Bancamiga marked a historic milestone with its conference on Artificial Intelligence (AI) in the Ríos Reyna Hall of the Teresa Carreño Theater, featuring the participation of international experts in the new digital frontiers. This commitment to innovation extended to Global Entrepreneurship Week and the support of Technovation Girls Venezuela 2024-2025, where more than 350 teenagers designed mobile applications to solve social problems, promoting gender equality in fields such as science and technology, and engineering and mathematics.

Likewise, through the Bancamiga Publishing Fund, the “Manual for Entrepreneurs: Ten Key Questions for Starting a Business in Venezuela” was published, a resource that has garnered more than 5,000 digital downloads and 500 printed copies.

In addition, in-person and online forums were held for entrepreneurs and small and medium-sized business owners in Greater Caracas, Valencia, Porlamar, and Puerto Ordaz, according to a statement from the institution.

Sowing the future

Bancamiga understands that the country’s development begins in the classroom. Through the “Image and Word” program, 72 students from Artigas, Antímano, and Catia strengthened their literacy skills. Similarly, the bank trained 76 teachers through “Creating Ideas: Together for Venezuela,” contributing to education and using the Design Thinking methodology to support the achievement of the United Nations Sustainable Development Goals (SDGs).

The promotion of reading and the arts was ongoing thanks to the partnership with the FMM Reading Foundation, the sponsorship for the third consecutive year of the West Caracas Book Fair (UCAB), and support for El Sistema in its 50th anniversary, celebrating the country’s most emblematic social and artistic program.

Commitment to social welfare

The 2025 social management plan also embraced the most pressing causes. The bank donated radiofrequency pain management equipment, hospital beds, and multiparameter monitors for the renal disease unit at Dr. Domingo Luciani Hospital.

The spirit of solidarity was evident with the Bancamiga Volunteer team, who provided social services and food to the Comprehensive Care Center for Children and Adolescents (CAINA) in Gavilán, Miranda state.

In the sports arena, the institution continued its support for women’s soccer by backing the Capital FC Women’s Soccer Academy (ADIFFEM), benefiting 130 girls in their holistic development.

Finally, participation in the UNDP’s “Productive Venezuela” fair reaffirmed Bancamiga’s commitment to the strategic sectors that drive the national economy.

With these actions, Bancamiga not only concludes a successful year but also positions itself as a key player in the development and building of a supportive, prosperous, and innovative Venezuela.

With information and reference images provided by Bancamiga Banco Universal

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Bancamiga continues to strengthen its social commitment to Venezuelans, strengthening the care services of the Doctor Domingo Luciani Hospital, with the delivery of radiation protection equipment that will help mitigate the effects of radiation and provide a better quality of life to the medical staff and patients of this healthcare center.

This action is part of Bancamiga’s corporate social responsibility policy, which seeks to contribute to the country’s development through investment in strategic areas such as health. The donated equipment will allow the institution’s medical professionals to perform their work in a safer and more efficient manner, also benefiting a large number of patients.

The president of the Board of Directors of Bancamiga Banco Universal, José Simón Elarba, said that this is the third donation this year that the bank has made to the Doctor Domingo Luciani Hospital, “to contribute to a work as beautiful as the one we see here. This is a hospital that is one hundred percent restored and operational and offers quality service. It is a real pleasure to be able to contribute” to this institution.

“We want to thank the entire Bancamiga team, who have made it possible for us to receive radiation protection equipment for the staff of the Venezuelan Social Security Institute (IVSS), based at Domingo Luciani,” said Maurilina Guzmán, General Director of Health at IVSS.

Since 2023, Bancamiga has contributed to the hospital center

Dr. Guzmán also commented that the equipment received will allow the doctors at the “Dra. María Teresa de Jesús M” Pain Clinic located in the aforementioned hospital to be protected, and will also be used to perform medium and high complexity surgical interventions, as well as in radiology and postgraduate services.

The accessories and equipment donated include 42 lead pieces including gonads and thyroid protectors, bib holders, dress bib and skirt bib, gloves, x-ray face masks and various types of lenses.

Since 2023, Bancamiga has contributed to the hospital center in its conditioning projects to increase the number of patients treated. Likewise, it has made a total of five donations of medical equipment to strengthen and increase the effectiveness of surgical interventions.

With information and images provided by Bancamiga Banco Universal

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This Friday, November 15, TRAKI, the famous and popular chain of department stores, reaches a milestone: it celebrates its 40th Anniversary. And it celebrates it in a big way, carrying out different activities in its more than forty commercial establishments throughout the country.

The successful company, founded in 1984 by Antonio Chambra Brouri (who remains at the helm as its president), has plenty of reasons to celebrate, as TRAKI celebrates four decades of existence as one of the most emblematic, recognized and appreciated brands in the country.

TRAKI has earned this iconic status in the memory and thoughts of Venezuelans, thanks to being an example of the ability to adapt to market changes. How did they achieve this? Through a distinctive characteristic that very well defines and specifies the word “evolution.”

THE WONDERFUL history of TRAKI: Expansion, development and consolidation of a dream born in Guayana

The department stores known today as TRAKI were born in mid-November 1984 with the opening of a first establishment in Puerto Ordaz, in the state of Bolívar. At that time, its name was LA MARAVILLOSA, and it began as a space focused primarily on the sale of clothing and footwear, with the premise of offering the highest quality at the best and most competitive prices.

The year had not yet ended when a new branch of the store was already being inaugurated, also in Puerto Ordaz, specifically in the Trébol Shopping Center, this time under the name TRAFICC, which would identify the company until the beginning of the 90s.

Between 1986 and 1989, branches were opened in other parts of Guayana such as in Ciudad Bolívar and San Félix, and it began to expand in the east of the country with the opening of a store in Maturín. Such expansion, however, would accentuate its development with the change of decade, which brought with it the definitive name of the company.

And it is that, from 1990, the company began to be called TRAKI, a change that occurred because on Margarita Island there was a registered trademark TRAFICC, and the board decided in favor of being unique, so they began to look for a new identity. How did they find it? In order not to lose the advertising material of the TRAFICC neon signs, part of them were recycled, using the same letters, keeping TRA, including the K, rescuing the I… and that’s it: that’s how the name TRAKI came about! This idea, based on economic and creative optimization criteria, was generated and proposed by Antonio Chambra Brouri himself.

From the East to Los Llanos and from there to all of Venezuela

At the beginning of 1990, a store with the new name was opened in Puerto La Cruz, and then, in the middle of the year, TRAKI El Tigre did the same, in the Rhame Shopping Center, this being the largest location up to that time. The company’s expansion would reach Los Llanos, with openings in Valle de La Pascua and San Fernando de Apure, in 1992.

Also in 1992, other new locations arrived, in Barcelona, ​​Cumaná, Carúpano and Barinas, generating great expectations in the population, who responded en masse to the call, accepting and embracing fully, as well as with excitement, the concept offered by the chain, which, by the way, took up again in Guayana with the opening of TRAKI Upata at the end of that year. This return to the roots –geographically– was a party that, as a curious fact, had the presence of the cast of ‘Por Todas Calles’, the successful soap opera of the moment.

The rest of the decade and the beginning of the new century witnessed the rapid growth of TRAKI throughout the country, with the opening of more branches in the central part of the country: Valencia and Maracay (in the aforementioned year 92), Cagua in 2000, and La Victoria in 2006. In 2010 and 2012, other stores were opened in the capital of Carabobo.

TRAKI arrived in the western region and in the Andes in 1993 with the opening of a store in Acarigua. Then came Barquisimeto in 1995, and then Punto Fijo in 1996. Mérida followed that same year, and in 1998 there was already a branch in San Cristóbal. Carora and El Vigía opened in 2001 and 2010, respectively.

TRAKI arrived in Zulia with an opening in Maracaibo, specifically in El Milagro, in 1996 (the famous store for GINSU knives, selling entire containers). Then the expansion continued in La Limpia in 2000, in 2004 in Cabimas, and in 2010 it opened in Ciudad Ojeda with great force. Today there are also stores in Los Haticos and the Cima Shopping Center.

The takeover of the capital: Caracas

The first TRAKI store in the city of Caracas, capital of Venezuela, opened in 1994, in Cruz Verde, in front of the Palace of Justice. There, the production of exclusive clothing began, with a floor being set up to manufacture jeans for men and women. This was the way in which the company decided to join the support requested by the national authorities regarding the development of the national industry.

After that, came the headquarters in Sabana Grande, in the old Bazar Bolívar, in 2002. Then, another one opened on the hottest corner of the boulevard, at the exit of the Plaza Venezuela Metro. Quickly, another one on Baralt Avenue in 2005, to make way for the headquarters also on the boulevard, next to the Gran Café. In 2006, a new one opened in the Propatria Shopping Center, and in recent years a few more have opened.

Key: Focus 100 % on customers and their shopping experience

This stable, rapid and solid growth over four decades of TRAKI came hand in hand with a marked evolution of its business model, which began to prioritize accessibility and variety of products, allowing the company to position itself as a benchmark in the retail sector in Venezuela, as well as the favorite shopping point for people.

Since its inception and origin, TRAKI began to modernize to adapt in the best way to the new century, implementing more attractive and functional designs in its structures, and incorporating cutting-edge technology in all aspects of its stores, in order to definitively enrich the shopping experience, focusing 100 % on the customer.

Today, the firm has consolidated itself as a brand, and its commercial establishments are spaces where Venezuelans can get practically everything, from clothing and footwear to household items, toys, technology, beauty products and more.

As if that were not enough, in this last decade the company continued to update and expand its business model, creating CENTRO TRAKI, a new concept of shopping centers in which not only the acquisition of products is the priority, but also comprehensive entertainment for the whole family with food fairs, parks, cultural and sports spaces and a long etcetera.

TRAKI FOUNDATION: People as a priority

Something that has also been very present in TRAKI since its establishment 40 years ago is its commitment to the well-being of Venezuelans, since the company has directly or indirectly influenced the social and commercial development of each sector in which one of its stores or shopping centers is located.

This has also been achieved with the creation of the TRAKI FOUNDATION in 2019, under the leadership of its executive director, Alexandra Butler de Chambra. This non-profit organization was born with the premise of working for the development of Venezuelan children and youth, and since then it has generated alliances with dozens of institutions, benefiting more than 220 thousand children, adolescents or young people, almost 4 thousand representatives and teachers, and, indirectly, some 140 thousand more people.

TRAKI: A family purpose and dream

Talking about TRAKI is talking about much more than a chain of stores or a business group. It is a family identity born from the firm desire and decision of entrepreneurship of its founder, Antonio Chambra Brouri, who since the 80s has strived to build an integral and exemplary company.

In its beginnings, in this aspiration and purpose he was accompanied with great enthusiasm by the figure of Óscar Patino, who was a great support in the expansion process (and today remains part of the firm).

And today? TRAKI is a company guided by family values, so Chambra is accompanied by his children. Two of them, Michael Chambra and Nadia Chambra, have fully joined the company with intense dedication, responsibility and good judgment.

Work and team: Results in sight

Antonio Chambra Brouri founded TRAKI in 1984 and, after four decades, time has allowed him to evolve from entrepreneur to businessman thanks to his firm belief in the value of work and perseverance, fundamental aspects of life that he learned from his parents and that he has been applying in his company.

In this 40th Anniversary, it is precisely the value of TRAKI’s human capital that is one of its fundamental factors for success. And here we are talking about a conglomerate that today has thousands of employees, and that in global calculations throughout its business history has generated many jobs throughout the country.

This has allowed TRAKI to become one of the companies with the greatest employer power in Venezuela in these four decades of history. This, of course, has served as a valuable grain of sand in favor of the socioeconomic and productive development of the nation.

This November 15th: Starting point towards an even more prosperous and successful future

TRAKI celebrates its first 40 years this November 15th, with an indelible presence in the national market, since to date there are more than forty branches distributed in the states of the country, all of them focused on, and representing the pinnacle of, the shopping experience in Venezuela.

And it will be in each of these branches that this Friday the 40th Anniversary of the company will be celebrated in style, celebrating the achievement and materialization of a dream that has been able to grow alongside Venezuelan society and its needs, and that today builds a bridge to an even more prosperous and successful future.

With information from TRAKI, Antonio Chambra Brouri, social networks and other media

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In commemoration of its tenth anniversary, Fundasitio organized a gastronomic and spiritual adventure that transcended words and delved into the inner wisdom and interconnection of its attendees. The event, led by Rafael Núñez (president), Lino Simoes (director), Douglimar Rojas (director), María Daniela Velasco (ambassador) and César Zurita (ambassador), brought together hearts committed to Venezuela.

They highlighted the participation of Richard Tovar, founder of Agencia Ídigo with his conference: “The will makes an impact when value is added”; and María Daniela Velasco, ambassador of Fundasitio, as an artist of the heart, energy coach and personal resilience mentor that she is, along with her firm commitment to the cause and her focus on creating fairer and kinder realities, reflected in her conference: “A life centered on the heart.” Impact with purpose, reason and union of wills.

Also, Shia Bertoni contributed and contributed with his reflection on: “Life with purpose”, inspiring attendees to unite in will and support for Fundasitio. Together, weaving bonds of solidarity and transforming hearts for Venezuela.

Rafael Núñez and his team celebrated this great and special anniversary in order to exalt Corporate Social Responsibility in Venezuela and the social impact of socially responsible companies, organizations and initiatives such as: MásQueDigital, MásQueSeguridad, Kitzalet, El Sumario and Doble Llave, inspired by “Hearts with Will,” echoes of transformation for humanity.

Ambassadors and allies such as the Lee Hamilton Steakhouse restaurant; Richard Tovar, founder of Agencia Ídigo; Shia Bertoni, ambassador of Fundasitio; Félix Ríos Álvarez, founder of Opción Venezuela A.C.; Banplus Banco Universal C.A.; Giuseppe Cammisuli (Cammsax, saxophonist musician); Mimos Venezuela (Fée Guédez) and special volunteers, together with Fundasitio, promoted and achieved a space, a memorable moment, full of emotion, teachings, inspiration and motivation, generating links and connection between the heart, spirituality and gastronomy.

The event was also an opportunity to enjoy flavors and gastronomic harmonies, under the guidance of César Zurita, ambassador of Fundasitio, who expressed his pride in supporting this supportive and kind work, together with the gastronomy of Lee Hamilton and the allied wines of Wine Tasting Friends.

“Proud to be an Ambassador of Fundasitio, celebrating 10 years of this great work, which imparts kindness and solidarity to others, it was a pleasure to support the gastronomy of Lee Hamilton and the allied wines of my Gastronomic Adventures Wine Tasting Friends and (@ dbcatas – Instagram).  May there be many more years,” he noted.

For his part, Félix Ríos Álvarez, founder of Opción Venezuela, through his special moderation, highlighted how Fundasitio has connected with committed people and continues to multiply its impact with passion and action:

«Ten years have passed, and for me it is an honor to witness how Fundasitio has been connecting with people who listen to its purpose and promoting a movement of hearts with purpose. This celebration was a magnificent opportunity to continue linking, educating and transforming; Now they exist and have the possibility of continuing to multiply impacts of passion and action in every corner. I congratulate you and encourage you to continue your legacy.

The event concluded with a special thank you from Douglimar Rojas, director of Fundasitio.

“At Fundasitio, as pioneers of digital integration, we continue to create solutions that enhance the growth of the country. We are especially grateful to our collaborators, especially Hearts of Will, for their commitment to humanity and their passion for shared values. To each of you, thank you for building a better future!.”

For more information, visit the Fundasitio website or contact us through their social network on Instagram: @fundasitio, or by email: info@fundasitio.org.

We invite you to contribute with purpose! And join the Hearts with Will, purchasing a book, available on Amazon: https://www.amazon.com/dp/B0BPGX319Y Link, educate and transform realities.

In-person coverage and information from Fundasitio and other social organizations

Audiovisual production: Ida Febres

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Bancamiga delivered medical equipment with cutting-edge technology to expand the service provided by the Intensive Care Unit (ICU) of the Hospital Universitario Periférico de Coche Dr. Miguel Ángel Rangel, in Caracas, an institution dependent on the Ministry of Popular Power for Health.

“We are pleased to be able to help the Coche Hospital. This donation is evidence of our commitment to Venezuelan society to increase the care capacity of the hospital system so that more people who need it can benefit,” said the executive president of Bancamiga, Ariel Martínez.

As a socially responsible company and in its purpose of contributing to universal access to the population’s health, Bancamiga delivered two multiparameter monitors and two volumetric infusion pumps for serums, which will allow better care to be provided to patients who require treated with intensive care.

The director of the hospital center, Rosalbina Hurtado, thanked Bancamiga for its social management to benefit Venezuelans who need it. “Since we were contacted to receive this support for the ICU, we are very happy, because it means increasing our capacity to care for the community,” he stated.

Dr. Luis Martínez, head of the ICU at Coche Hospital, commented that in a private health center the daily cost in an intensive care unit is unpayable for the majority of the population, but with the new equipment they can have “two more beds in the ICU. Imagine the benefit that the patient can have when they are in critical condition and can be treated in intensive care, practically at no cost, and with the quality of service that we provide here.”

For the health of Venezuelans

Bancamiga made this contribution to Coche Hospital as part of its corporate social responsibility management, supporting the work of an institution that seeks the well-being of Venezuelans. This donation is added to other contributions made to the national health system, added Ariel Martínez.

The donated multiparameter monitors are electronic medical equipment that allows the vital signs of patients in critical condition to be constantly and simultaneously tracked, to monitor variations in values ​​​​such as heart rate, respiratory rate, blood pressure, oxygen saturation, temperature, among others.

Likewise, two infusion pumps were delivered to administer medications, liquids or nutrients to patients in a controlled and continuous manner.

These equipment “were necessary for our hospital, to expand the spaces in the ICU,” reiterated Dr. Vanessa Martínez, deputy director of the Hospital, who stated that the institution receives patients who require this care service and who have been referred both private institutions and other public care centers.

With information and reference images provided by Bancamiga

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Bancamiga joins the fight against breast cancer by sponsoring the first edition of the Copa Senos Ayuda, a historic national tennis competition that will take place on several courts in Caracas, to promote campaigns to raise awareness among the population about the importance of breast cancer. early detection of this disease.

With the motto “#AceAlCáncerDeMama”, the tournament will be held from October 5 to 20 and Bancamiga will be present in the matches that will be held in spaces such as the Táchira Club, the German Venezuelan Club, the Venezuelan Canary Home, the Valle Arriba Golf Club and the Venezuelan Tennis Federation.

Every October 19, International Breast Cancer Day is commemorated and activities related to this date extend throughout the month, to raise awareness among more people about the most common cancer and the main cause of mortality in women. Worldwide.

Bancamiga’s social responsibility management, sensitive to social causes and committed to the human development of Venezuelans, contributes to the Senos Ayuda tennis tournament, which since 1999 has served the needs of women and family members affected by breast cancer. Likewise, it works to educate about the importance of early detection.

Early and timely attention

The chance of surviving breast cancer increases when the diagnosis is made in the initial stages and treatment is timely.

Breast self-examination, annual clinical review and diagnostic exams are the three allies to detect breast cancer in time, a condition that affects people of all ages.

Although women are most at risk, men can suffer from breast cancer, so they should also perform a self-examination and consult a specialist if they notice any changes in their chest.

Doctors recommend that to avoid this and other diseases, you must lead a healthy lifestyle.

Warning signs

Among the common symptoms associated with breast cancer are lumps, nodules or thickenings in the breast; swollen glands near the armpit or swelling in the arms; changes in the breast in terms of color, size, texture, shape or appearance.

Other warning signs are redness of the skin, the formation of a depression or wrinkles in the breast; discharge from the nipple; pain or discomfort in the breast; nipple inversion or retraction; peeling, crusting and peeling of the skin from the breast.

With information and images provided by Bancamiga

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Being the fifth private bank in the country’s financial system, third in foreign currency deposits, fifth in total deposits and being the one that has achieved the highest year-on-year growth in its loan portfolio are elements that lead Bancamiga’s Executive President, Ariel José Martínez Coujil , to qualify as extraordinarily positive the balance of the institution in its first 16 years.

He expressed that, after becoming Banco Universal in 2017, the development of the institution has accelerated, which has been reinforced by technological innovation and by a young, trained, proactive human resource eager to launch products and services in a fast, easy and customer friendly.

“This has made customers trust the bank, which is evidenced by a 160 % increase in total deposits in the last four years to currently stand at 170 million dollars.”

He indicated that being the third bank in foreign currency deposits with 135 million dollars has been possible because its clients find in Bancamiga an innovative institution, with versatile and useful products to satisfy their needs, which can be used both in Venezuela and abroad. .

Martínez also made reference to the loan portfolio, which stands at 39 million dollars and has enjoyed the same good development of deposits, achieving the highest year-on-year growth compared to the last five years.

“Our credit portfolio is healthy, solid and with projection,” he stated, while adding that efforts will continue to focus on attracting new customers, opening new agencies and promoting different formulas from the traditional ones to offer services.

Strategic objectives of the institution

The Executive President of Bancamiga expressed that among the strategic objectives for this year, Financial Strength and Business Management stand out.

In this sense, it is expected to increase deposits from the public both in bolivars and in foreign currency, maintain credit intermediation at 80 % of deposits in bolivars and increase the volume of the credit portfolio business, as well as increase the participation quota in the market.

To achieve greater positioning, it is planned to launch 14 new products during 2023 and lead the bank with the largest number of points of sale, so that by the end of the year it will exceed 150,000 POS.

“We have already taken a fundamental step by being the first with Contactless technology (without contact) in our points of sale.”

He indicated that despite the strength that our digital banking maintains, Bancamiga needs a physical and structured position in regions where it is currently not present. The expansion strategy with new agencies will be maintained, estimating reaching all the states of the country, with the presence of 50 branches distributed throughout the national territory.

Ariel José Martínez Coujil highlighted that the average number of new account openings per month stands at an average of 35 thousand, which allowed for this first quarter to exceed one million accounts.

Public confidence in Bancamiga

A historic event for the institution was achieving registration with the National Securities Registry in 2021 and subsequent authorization, in order to be listed on the Caracas Stock Exchange in 2022. This year it plans to start operations in the capital ring.

He recalled that, in recent years, Bancamiga has promoted with strength and commitment different Corporate Social Responsibility programs that have innovation and entrepreneurship as strategic axes and education, health, sports and the environment as fields of action.

Within the framework of Bancamiga’s sixteenth anniversary, Martínez wanted to thank once again the effort and mysticism of a group of men and women who, with dedication, responsibility and professionalism, have given their best contribution to boost the bank’s growth.

“I am very repetitive in this. The productivity of the institution is only possible through the talent and effort of our collaborators. It is the passionate work of each one that has achieved that Bancamiga is positioned as the fifth private bank in the financial system and that we have an image of respect in the market. I will always have words of gratitude towards our people, and that must be highlighted”.

Finally, the Executive President stated that this Thursday Bancamiga will launch the campaign “Juntos hacemos equipo”, in which Venezuelans with unlimited talent such as Amanda Dudamel, Deyna Castellanos, Antonio Díaz, Federico Pisani and Henry González join the institution as their representatives.

With information from Bancamiga

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Bancamiga and the United Nations Development Program (UNDP) launched this Thursday the En Marcha Digital program, which seeks to strengthen the management of micro-entrepreneurs in the country.

The initiative will provide 40 micro-entrepreneurs and entrepreneurs, for three months, the opportunity to receive 100 % online and free training, which will facilitate their access to training processes, personalized advice, guides, videos and tools, which will help them strengthen and develop a set of good business practices to achieve its growth and sustainability.

The training comprises a first theoretical component that includes four sessions of 16 hours per week. The second component is made up of personalized consulting practices, where each of the participants actually applies the methodological tools simultaneously with the theoretical part. Two hours of weekly accompaniment and the advice of an expert in digital marketing are expected, it was reported in a press release.

Bancamiga’s Director of Social Responsibility, Milagro González, stated that the financial institution is a socially responsible company that provides support and training to entrepreneurs who contribute to the economic development of the country.

“We want to be recognized as a financial entity that is committed to promoting each of the areas that serve the development of a country, such as education, culture and sports,” she explained.

The start of this training process is framed in the Memorandum of Understanding signed in October 2022 with UNDP, which will offer technical assistance for the transfer and execution of its business development methodologies.

Among the conditions to participate in the En Marcha Digital methodology are being an innovative microenterprise that is active, preferably with less than a year of operation, that its owners have approximately two hours a week to participate in training and consulting sessions, and have basic technological resources such as internet, smartphone or computer.

Training and accompaniment

Gustavo González, UNDP certified consultant and Director of Inverso Consultores C.A., said that they support the organization with the formulation, monitoring and evaluation of programs related to entrepreneurship.

“We are consultants certified in business development methodologies by the UNDP, among these programs is En Marcha Digital. The experience of training these entrepreneurs is always very rewarding,” he said.

One of those selected to participate was Ysleidid Corona, from Valencia, Carabobo state. Her proposal is to develop a cytotechnology and teaching service.

“The idea is to establish protocols adjusted to what the client expects and reach agreements with other professionals to work on the same vision that benefits the patient,” she explained.

She also expressed her interest in obtaining administrative tools, cost structure, profitability, legal aspects, and permits to make the initiative scalable from a business point of view.

Another of the chosen ventures was that of Dubelys Nieves, from Caracas, which proposes the production of natural dehydrated food for pets

“My business consists of making handmade snacks for pets based on a biologically appropriate diet. On a day-to-day basis, dogs and cats consume gatarina and perrarina, which is the most practical for humans, but a balance can also be achieved and the pet’s quality of life improved with foods of natural origin, ”she explained.

In addition, he said that he needs to settle all the administrative knowledge that is a very important basis for the business to be maintained over time and be sustainable.

With the start of this program, Bancamiga demonstrates its commitment to the country by developing various lines of action in terms of Corporate Social Responsibility, which have entrepreneurship as a strategy and transversal axis of its management process, concludes the information provided.

With information from Bancamiga

La entrada Alliance Bancamiga and UNDP: the “En Marcha Digital” program started apareció primero en Bitfinance.