The survival of small and medium-sized businesses in the digital age is a major challenge. Spain estimates that 89 % of its SMEs are prioritizing their online presence, according to data from a YouGov study for IONOS.

This same assessment shows that 58 % of companies have their own website, “while 55 % use corporate email with their own domain, and another 55 % use social media in their digital strategy.”

These percentages place the European country above France (79 %), Germany (84 %), and the United Kingdom (82 %) in online presence. A decision that will be strengthened this year as it is considered key by 51 % of companies, in addition to related aspects such as cybersecurity and data protection.

Another area SMEs want to strengthen is the digitalization of their business model by storing data in the cloud.

Investment in digitalization for 2025 also considers growth and competitiveness. “The main priority will be to strengthen the company’s website, chosen by 4.6 % of respondents as their main area of ​​investment in 2025. IT security and data protection is the second most voted option, with 38% of companies allocating budgets to this area, which represents a 5 % increase compared to 2024.”

Social Media and Artificial Intelligence

Presence on social media is crucial for 38 % of the companies surveyed, which are allocating funds to strengthen their presence on these platforms.

On the other hand, “investment in artificial intelligence solutions has grown to 22 %, which represents a 5 % increase compared to the 2024 study.”

This means that more and more companies are recognizing the potential of AI to improve their processes and efficiency.

Barriers hindering digitalization

The study does not ignore the obstacles faced by Spanish SMEs in the transition to digitalization. One of the main barriers, identified by 69 % of SMEs, is costs. Added to this are bureaucracy, lack of time, “security and data protection in an increasingly complex digital environment,” not to mention the financial and administrative obstacles that slow the progress of digitalization.

M.Pino

Source: ituser

(Main reference image source: Campaign Creators on Unsplash)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on X/Twitter and Instagram

La entrada Spanish SMEs consider digitalization a key for success apareció primero en Bitfinance.