On August 2, the new European Union law on artificial intelligence will come into force, with rigorous controls on content generated by this technology, its identification at all times, as well as fines for non-compliance.

Monitoring of all AI-generated content is planned, which must be clearly labeled with visible watermarks, whether image, audio, or video.

Furthermore, the new law will require mandatory transparency; this means that “users must know at all times if they are interacting with a machine (chatbots) and that deepfakes must be identified.”

There are limited exceptions for the technical markup or visual labeling of “texts whose use is evident from the context and journalistic pieces that have undergone human review and editorial responsibility.”

Regarding penalties, the law establishes fines for non-compliance with transparency regulations that can reach 15 million euros or 3 % of the annual global revenue of the company involved.

The affected companies in the sector include OpenAI with ChatGPT, Anthropic with Claude, and Google with Gemini; also, image generators like Midjourney, speech synthesis tools, and other systems that allow the use of AI for creation.

M.Pino

Source: elpais

(Reference image source: Levart_Photographer on Unsplash)

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A deceptive technique in e-commerce that is becoming increasingly widespread, affecting 46 % of customers, is the failed delivery of packages with the excuse that no one was home to receive the product.

Those affected often point out that the excuse is false, that they had to change their work or school schedule to be home and receive the purchase, but the doorbell never rang.

This scam is questioned by customers of online sales platforms, who also point out other serious issues, such as a product arriving in poor condition or delivery to an address different from the one provided on the form.

What can the people affected do? In the event of a failed delivery, request a new delivery date and time from the company. If the customer must go directly to an office to pick up the package, check the platform’s website to see if they are entitled to include a receipt for travel expenses.

Regarding damaged products, a replacement can be requested directly through the sales platform by attaching photos of the damaged package. For deliveries to unauthorized or different addresses, such as a neighbor’s house, it is advisable to report the issue to the sales platform to avoid problems or lost packages.

M.Pino

With information from international media

(Reference image source: EJ Li on Unsplash)

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