The masses currently prefer social media and mobile apps for up-to-date, firsthand information. These digital tools surpass traditional media, according to the Digital News Report 2026.

It is a fact that video platforms and social media are the top source of information compared to television and even specialized websites.

According to the study, “based on a survey of nearly 100,000 digital information consumers in 48 markets worldwide, trust in news has fallen to 37 %, its lowest level since it began being measured in 2015, with particularly sharp declines in the Philippines, Ireland, Thailand, Peru, and Poland.”

With the development of AI, there has been an increase in the use of chatbots to stay informed, especially among “young people, digital content creators, and a growing preference for video formats at the expense of text and audio.”

Currently, the main news source for 30 % of respondents globally is social media and video platforms, compared to 22% five years ago. “Increases were detected in 22 of the 48 markets analyzed, including countries like Germany, where they had historically played a smaller role.”

Young people between 18 and 24 years old (56%) have not read a newspaper regularly. Furthermore, “news consumption via television and media websites and apps has declined in all age groups, except for those over 55.”

In addition, 77 % of respondents use news videos on YouTube, Instagram, TikTok, and Facebook, making this source of information more popular than television in most of the markets analyzed, except for Germany, Denmark, and the Netherlands. Content creators or influencers are consulted by 27 % of those interviewed, although they are not their sole source of information.

M.Pino

Source: swissinfo

(Reference image source: EmbedSocial on Unsplash)

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Meta is about to launch a new AI-based feature that will allow top content creators on Instagram to design a bot of themselves that interacts with their followers.

These chatbots translate into personalized user AI that could ease the workload of content creators, particularly those who have a large following. By having a chatbot that serves their fans, they can take care of administrative tasks, such as responding to comments more quickly.

What will chatbots on Instagram be like? Meta seeks to imitate “the communicative style, expressions and tone of the content creator to be able to respond to fans as if it were him or herself.”

The idea is tempting, although there is already talk of a possible negative effect on fans or followers, as they could feel neglected or perceive a “cold, distant and impersonal” interaction.

#Instagram keeps working on the ability to create a custom #AI or an AI version of yourself 👀 pic.twitter.com/Y6clVN9sY9

— Alessandro Paluzzi (@alex193a) June 12, 2024

M.Pino

Source: marketing4ecommerce

(Reference image source: Solen Feyissa in Unsplash)

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Since 1964 the individual has implemented different technological channels that lead us to share with a computer program very similar to human reasoning, managing to involve different alternative methods that have now become precise tools for society.

Alan Turing, from his experience and with extensive knowledge in the area of ​​mathematics and theoretical computing, has carried out different experiments on the ability of machines to think like an individual. That is, to reason and act like a human being. In view of this, he tested an experiment called the Turing Test and with it defined a standard by which it would be possible to know if a machine could be called “intelligent”.

After these investigations, different systems began to be developed until the creation of ELIZA, a machine capable of speaking and establishing a conversation using natural language processing was finalized. The investigations continued their course until 1998 when Artificial Intelligence was involved in its beta phase, a chatbot that used AI applied to speech synthesis created by Creative.

Since then, more and more companies apply AI technology to different channels, this has generated that the world population feels the need to interact with technology through a wide number of channels. According to a report issued by the consulting company Gartner, 47 % of companies are expected to use chatbots for customer service and 40 % have virtual assistants.

For Nacho Gines, Product Director of Masvoz, “a communication, increasingly personalized and that, above all, applied to solutions within the company helps us to have a great impact on the customer journey and the user experience.”

K.Villarroel

Source: 20minutes

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