Instagram introduced its new messaging tool called Channels, with which users will be able to create channels to share text, video and photo updates with all followers who decide to join the channel.

Transmission channels are based on a chat that allows one-way messages to be sent from the creator to all users who join said channel. These messages reach followers in the form of updates in their direct message inboxes, a system very similar to Telegram channels.

As Meta explains in a statement, you can create all the channels that the creator considers and, in them, share both photos, videos and text, as well as gifts, surveys and voice notes. Thus, as it is an interactive communication tool, followers will be able to react to any of these messages once they receive the notification. Creators will be able to create channels based on themes, such as a sports or fashion channel, and share updates, news, information or comments.

As for followers, Instagram has developed that they will be able to leave or mute streaming channels at any time. In the same way, they can also configure creator notifications by going to the creator’s profile, and clicking on the bell icon. After that, you will have to select the transmission channel and choose between receiving all notifications, none or some.

Instagram promises more news on the channels

Likewise, Instagram has indicated that it will add more features to the streaming channels in the coming months. Among them, it is considering allowing channels created by more than one user. It will also include the ability to ask questions with features such as ‘Ask Me Anything’.

Instagram is testing the feature with a limited group of creators in the United States before rolling it out globally. However, the platform has made a waiting list available to interested users to obtain this function as soon as possible.

One of the first users to launch the tool is the company’s own CEO, Mark Zuckerberg, who has created a channel to share news and updates on all the products and technology Meta is building. “It will be the place where I will first share news about Meta products,” he said. Following this thread, Zuckerberg has announced that in the coming months Meta will also roll out streaming channels on Facebook and Messenger.

Source: dpa

(Reference image source: Meta, Europa Press)

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Toshiba Global Commerce Solutions was selected as a leader in the IDC MarketScape “Worldwide Point-of-Sale Software Vendors in Grocery and Food Store Retail 2022 Vendor Assessment. of food of 2022”.

The number one market share company in retail technology was recognized for its ELERA commerce platform and its adoption of modern technologies that make it easy for retailers to “take omnichannel commerce to the next level.”

Rance Poehler, President and CEO of Toshiba Global Commerce Solutions, highlighted the importance of the recognition given and explained: “We are moving very quickly towards a new world where retail touchpoints must be interconnected to create a personalized and cohesive shopping experience. that consumers expect at the point of sale and throughout the store”.

According to Poehler, they are currently working on the unification of channels and digitization of the different businesses with the “ELERA platform and business solutions, which allows them to quickly adapt and scale to offer an exceptional experience.”

IDC MarketScape evaluates the market

IDC MarketScape’s vendor assessment model provides an overview of the competitive fitness of information technology vendors in a given market. It is considered as an evaluation instrument with quantitative and qualitative indicators of the technological market in depth.

For 2022, the IDC MarketScape assessed the capabilities and strategies of enterprise point-of-sale software solution providers that have a significant presence in the global grocery segment.

Another key element of the evaluation is buyers’ perception of the benefits of POS software in meeting the “unique and ever-changing needs of grocery stores, as well as vendors’ strategy and commitment to innovation to enable continued omnichannel success for retailers.”

M. Rodríguez

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Source: hispanopost.com

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Every year the e-commerce giant holds its Amazon Ads conference in order to investigate and analyze new solutions and technologies that will help different brands grow by creating connections with their users.

As consumer habits and tastes vary, it is necessary to create new public tools that adapt to these changes in an increasingly virtualized and competitive world where it is a priority to bring authentic relationships with customers.

This 2021 edition brought as a novelty three advertising formats that try to satisfy the expectations of users, additionally it also offered “omnichannel purchases” which involve interaction with content and brands in different spaces.

Sponsored Display in Twitch live streams

Streaming gains relevance every day and millions of people use it. Amazon stands out for having more than 30 million daily users who directly access its content and it was thanks to that strength that this new advertising format emerged to connect with the Twitch audience. “Sponsored display ads, which appear on the screen of users as banners, of different formats, can be found in the Twitch navigation tab as well as during broadcasts”, they can also be integrated with broadcasts directly, becoming a very attractive option for brands in countries such as “Spain, Germany, Canada, the United States, France, Italy and the United Kingdom.”

Brand metrics

This tool offers a solution to quantify the opportunities of brands in each customer experience on Amazon. The metrics are designed as scales that measure the different purchasing interactions of the brand with the company and not just the interactions attributed to ads. Brands can also access “awareness and consideration” metrics, which will allow them to compare themselves with their peers, through predictive consideration and sales models, establishing statistics, long-term projections and knowing what drives the growth of their business.

Every week the reports are updated with information on the number of buyers according to visits to the “product detail page or brand searches, and the value of purchase interactions based on sales generated during a period of 12 months”.

Amazon Marketing Cloud update

This tool will offer companies a “safe and private environment”, allowing you to analyze and compare different data, not only from advertisers, but also from events, conversions, impressions made by Amazon Ads. All that information is inputs that facilitate the “measuring of their campaigns, adjusting their audiences, optimizing supplies and other actions with which advertisers will be able to make decisions about their marketing investments between the different available channels.”

M. Rodríguez

Source: lapublicidad.net

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