Amazon, the e-commerce giant, opened its first physical fashion and accessories store Amazon Style, as a pilot test in Los Angeles, where customers will be able to purchase clothing for men and women, as well as shoes, accessories and cosmetic products.

The store is located in one of the largest shopping centers in Los Angeles County, The Americana at Brand, and shares a space with other fashion giants such as H&M, Zara and Nordstrom.

The products that make up the Amazon Style catalog are made up of own brands, designed for your personalized collection, although they will also have external brands.

Automated Amazon Style Selection

The particular feature of the new Amazon Style physical store is that it has a single display of products in the store, which must be scanned by the customer with their mobile phone using a QR code. Once the items are scanned, buyers will have the option to select the model and size that will be automatically sent “from the warehouse to a personalized dressing room”.

The store has 40 dressing rooms that are equipped with “touch screens” where visitors can request “other products, sizes or colors, leave reviews of the items, as well as request recommendations.”

Simoina Vasen, director of Amazon Style, explained that customers “like to combine online shopping with physical purchases, in addition to touching and trying the products, so Amazon’s physical stores want to give more options on how, where and how to buy”.

The director stated that the physical store will also have an algorithm system to provide recommendations to users according to their preferences and tastes. In addition, both the physical store and the website will be synchronized when modifying prices and labeling.

M. Rodríguez

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Source: versionfinal.com.ve

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The company Shopify launched Linkpop on the English market, a new free function where users, by clicking on the link published in the biography of the social media accounts of a brand or business, will obtain direct access to the product or service, thereby prevailing trade.

With the Linkpop tool they will be able to access the “purchase links currently available only to Shopify merchants”. The company estimates to launch the Spanish version very soon.

With this feature, both users and content creators have the possibility to host “all their links in one place to contribute to the growth of the brand” and display them as if it were “a showcase, within their own platforms in social media.

The tool will make it easy for users to browse “a merchant’s product selection and buy directly through Linkpop” without having to leave the app. The links to make purchases “are automatically synchronized with the seller’s product catalog, where the product details will be displayed directly on their Linkpop page.”

Advantages of Linkpop for sellers

With the new Shopify feature, merchants will be able to:

• Offer a simple shopping experience. Users will be able to execute payments directly on Linkpop, without having to leave the platform they are browsing on.
• Analytics Tool: Linkpop will also provide merchants with metrics on link clicks and number of visitors.
• Customize Your Page: Sellers have the ability to customize various aspects of their Linkpop page such as background colors, font, profile description, and logo to reflect their brand. Additionally, they can “upload photos that accompany the links to offer their followers a truly personalized experience.”
• Add up to 200 links and checkout links: Merchants, once their account is created, will be able to upload up to 200 links and checkout links to their page, having the freedom to include the different touch points that are most important to their brand, such as a video of YouTube, a purchase link with a new product or any other option.

M. Rodríguez

Source: marketing4ecommerce.net

La entrada Shopify launches new Linkpop feature apareció primero en Bitfinance.

Netflix prepares the integration of video games in its service, with an initial offer of games for mobile devices that will complement at no additional cost in the subscription of the user has and that already allows him to access movies and series.

The incorporation of Mike Verdu to Netflix, a former executive of Electronic Arts and Facebook as vice president of video game development, marks the beginning of a new strategy aimed at incorporating this other digital entertainment product into its offer.

In a letter to investors on the occasion of the results of the second quarter, Netflix recognized its intention to expand its business with video games, and will do so first with games for phones.

The games, in addition, will not require a separate subscription, since “they will be included in the subscription of Netflix members at no additional cost in a similar way to movies and series“, the company has assured.

The letter states that the company is still “in the early stages” of its foray into the world of video games. Netflix has not shared any more details of his strategist in this field.

K. Tovar

Source: Xataka

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