Bancamiga, through its business development program, held the virtual forum “Starting a Business After 50,” an event aimed at promoting business initiatives for people over 50.

The event, which connected more than 200 participants from across the country, was facilitated by Mauricio Parilli, director of Aprendo y Emprendo.

The main objective of the forum was to continue training Venezuelan entrepreneurs and to raise awareness among participants about the business opportunities available for older adults, dispelling the myth that age is a barrier to entrepreneurship, emphasized Milagro González, Director of Social Responsibility at Bancamiga.

During his presentation, Parilli pointed out that although older people often face employment discrimination due to their age, they represent a market niche with specific consumer needs.

He explained that there is a global trend where older people are no longer seen as a burden, but rather as a generation that consumes, has particular needs, and can be self-employed.

The expert stressed the importance of a mindset shift to understand and capitalize on this segment of the population, which impacts the so-called “silver economy.”

Broad opportunities with Bancamiga

The silver economy, Parilli explained, presents the challenge of developing products and services adapted to the consumption habits and needs of older adults, to improve their quality of life, fostering employment and economic independence.

“The most important thing is to understand the shift in mindset and narrative. The new narrative is called ‘new longevity,’ and it establishes that we are going to have longer life expectancies.  Therefore, we are entering the world of the silver economy, where age barriers are being broken down, and we are starting to have a dynamic population with increasingly significant purchasing power,” he emphasized.

Parilli pointed out that in Venezuela, 19 % of the population is over 55 years old. This segment represents more than five million people who require products and services tailored to their needs. Furthermore, this population is also capable of offering products and services themselves, leveraging their accumulated life experience.

According to the expert, 55 % of older adults feel that companies do not offer products or services specifically for them, and 61 % identify that the areas of health and well-being have the greatest gap in offerings for this segment of the population.

With the virtual forum “Entrepreneurship After 50,” Bancamiga reaffirms its commitment to economic development and social inclusion, offering tools and knowledge that empower Venezuelan entrepreneurs.

(Information and images provided by Bancamiga Banco Universal)

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