The pages of businesses, companies and organizations that have a presence on Instagram, will be able to add a button on their profile so that their customers can communicate directly with them through WhatsApp and thus improve their relationship. This function was already in operation on Facebook for a long time.

The company led by Adam Mosseri, announced, through a statement, the launch of the button that allows both social networks to be integrated. Instagram that, with just one touch, takes users directly to a conversation with the brand on WhatsApp”.

With this integration, companies will be able to reach more people and enthuse them to be their next customers through personalization. They can also opt for the optimization of their messages, take advantage of the automatic responses and the organizational tools of WhatsApp”. While users will be able to get a direct, quick and easy conversation on WhatsApp as soon as they discover a business on Instagram”.

According to the data provided by Facebook, approximately 75% of adult users choose to communicate with businesses via instant messaging before doing so through other means, especially after the Covid-19 pandemic that generated an increase in social commerce.

Steps to launch the integration

The process to access this new tool is very simple, only the following steps must be completed:

• Add the WhatsApp business number to the contact options in the Instagram business account.
• Choose an existing post on your Instagram business account.
• Click on the blue push button, choose messages and select WhatsApp.
• Set a goal, audience, budget, and duration for your ad to help you achieve your goals.
• Review your selections, preview the ad, and tap to create it. Once approved, it will go live in 24 hours.

M. Rodríguez

Source: marketing4ecommerce.net

La entrada Instagram integrates the WhatsApp function within company profiles apareció primero en Bitfinance.