The Internet giant will apply, starting in September, a new pilot program that will aim to contain violations of its advertising policies, particularly for recidivist advertisers. Its new system will consist of sending warnings to advertisers who violate its regulations. After three strikes, the company could completely remove the ads.

According to the statement, Google “will issue a first warning and after that up to three strikes for each violation of our policies on dishonest behavior, unapproved substances and dangerous products or services, this policy includes advertisements that promote misleading behavior or products, such as the creation of false documents, piracy services and even spyware, as well as those that are directed to products such as tobacco, drugs or weapons, among other types of content”.

For some years these prohibitions have been active in Google Adsense, but with this new program the system will sanction, in a more decisive way, those who violate them.

One, two, three… out!

The Google Adsense penalty system will first send a warning without penalties to the advertiser and remove the ad that violates the rules.

If the advertiser repeats the breach of the policies, in a period of 90 days, Google Adsense will send the first strike, which contains the temporary suspension of the account for 3 days, during which the ads will not be eligible to be published.

The second strike will be applied to those who repeat a violation of the same policy for which they received the first warning within 90 days. The account will be suspended for 7 days and your ads will not be published.

And the third strike will be granted to those who violate the same policy for which they received the second warning within 90 days after the previous strike. Thus, the account will be definitively suspended.

The company will be very clear with its warnings and each time a strike is issued, the advertiser will receive an email informing them of the violation. Additionally, Google affirms that its advertisers will have the right to appeal any decision regarding non-compliance with its policies.

M. Rodríguez

Source: marketing4ecommerce

La entrada Google will apply new measures to advertisers who violate its policies apareció primero en Bitfinance.

The CEO of the cryptocurrency and digital assets fund ARK36, Ulrik K. Lykke and the CEO of Crytohopper, Ruud Feltkamp, ​​agree that bitcoin miners will leave China due to bans, which have already caused a 30 % drop of the cryptoasset.

According to Ulrik, one of the events with the greatest influence on the value of bitcoin is the repression that the Chinese government exerts on cryptocurrency mining. However, he points out that “this is not the first time that Chinese policies have administered a shock to the markets and it is unlikely to be the last.”

The miners continue to produce, in the world, an average of 30 million dollars a day, which demonstrates the profitability of the industry. Therefore, for Lykke “t is reasonable to expect the miners to move elsewhere if uncertainty persists for Chinese operators. In fact, some reports suggest that this trend has already started.”

The displacement of mining, although in principle provoking a negative reaction, can become a very positive factor, because miners will probably find sites with safe access to other “cheaper, cleaner and renewable sources of energy and the hashrate will begin to recover and the network will be even more stable”, Lykke stressed.

The director of Cryptohopper, Ruud Feltkamp, ​​says that the refusal to mining in China will have a short-term effect for Bitcoin. People are reacting strongly “to China’s actions creating uncertainty, so this is likely to reflect negatively on the price of Bitcoin.”

For Feltkamp, ​​the fact that China is promoting its own cryptocurrency will create all the “incentives to have as little competition as possible”. He added: “I think we will see the miners leave China and relocate where there is spare or cheap energy. Fewer miners in one location also makes it more lucrative for the other miners.”

M. Rodríguez

Source: cointelegraph

La entrada Bitcoin miners in China could seek new destinations apareció primero en Bitfinance.