During 2022 Bancamiga, Banco Universal, once again reaffirmed that it is a socially responsible company committed to the country, carrying out various activities based on the lines that govern its Corporate Social Responsibility policy, which translated into actions aimed at strengthening the business of 760 entrepreneurs based on cooperation and teamwork.

The programs were developed in the fields of culture, education and sports, with entrepreneurship and innovation as transversal axes. All this management was carried out based on the 17 United Nations Sustainable Development Goals, which seek to transform the world into a better place.

The director of Corporate Social Responsibility, Milagro González, stated that Bancamiga is an innovative and technological bank that has grown with a social sense and that, in line with its vision and with the projection of its image, it is always attentive to new opportunities to support and present wonderful projects that benefit the country.

“Our goal is to promote and contribute to the strengthening of each of the sectors that will develop the country, such as education, culture and sports,” she explained.

Entrepreneurship and growth

Every day, the number of Venezuelans who have the support of Bancamiga to develop their business idea increases. In October 2022, a Memorandum of Understanding was signed with the United Nations Development Program (UNDP).

UNDP will offer technical assistance for the transfer and execution of its business development methodologies with the programs En Marcha Digital, Ruta de Emprendimiento and the Supplier Development Program.

To stimulate the training and growth of entrepreneurs in Venezuela, on November 10, in the José Félix Ribas room of the Teresa Carreño Theater, the forum “Innovation Scenarios for Entrepreneurs” was held, and credits were awarded to a group of representatives of this sector of the national economy.

Two weeks later, hand in hand with Banauge, a workshop on channel sales and digital marketing was given to more than 40 community entrepreneurs from El Cementerio, who carry out the “Medios de vida” project, together with the CESAP Social Group.

Another activity that was added in support of entrepreneurship and promotion of small businesses was the workshop “Emprender en Venezuela es posible” held on November 29 for entrepreneurs from the state of Miranda, with which Bancamiga’s vision of believing in development was reaffirmed. from the country.

Support to the cultural sector

In support of the Office of Vice Postulation of the Cause of Canonization of Blessed José Gregorio Hernández, significant support was provided in July to the Nueva Ruta del Beato, a family walk that started from the Nuestra Señora de La Candelaria church in Caracas and who mobilized the parishioners for those places that the so-called “Doctor of the poor” frequented in life.

Also, last year, the Medicine Bank of the Candelaria parish was conditioned and endowed.

Along the same lines of contributing to institutions dedicated to promoting art and culture, Bancamiga donated 12 computers to the Sacred Museum of Caracas and the Archbishop’s Palace, attached to the Archdiocese of Caracas.

This contribution was added to the one made before to restore the infrastructure of the Archbishop’s Palace and the Sacred Museum of Caracas, two institutions that highlight the cultural and historical heritage of the city.

Concerned about education

Another focus of action was aimed at the education sector as a factor of social transformation. The Fundación Educando Niños Felices, (Fundafelices) is a non-profit organization created to contribute to the development and comprehensive well-being of girls, boys and adolescents in vulnerable situations in Venezuela.

Sensitized by this work, Bancamiga has supported the Foundation since 2016. Through the “Todos a la Escuela” program, dropout rates have been reduced. During the 2021-2022 school year alone, 180 children from the Colegio Paulo VI, at Cota 905, benefited; U.E Nuestra Señora del Encuentro, in the Mirador del Este sector in Petare and San José, in Vista Hermosa, Catia.

The support has also materialized in the donation of technological equipment and school supply kits, the purchase of uniforms and the payment of registration fees. For the 2022-2023 period, another 180 children from the same schools will benefit.

At the end of the year, the “Regalando Sonrisas” initiative was developed, which consisted of the delivery of more than 400 toys to children of the Unidad Educativa San José, located in Catia.

Creativity and innovation

An agreement was signed with the Francisco Narváez Museum of Contemporary Art and the Aprendo y Emprendo organization to establish the Nueva Esparta State Center for Creativity and Innovation for the Arts, whose headquarters were inaugurated on October 24.

As part of the alliance, Bancamiga donated the resources to condition an area in the museum and cover part of the training process of the programs carried out by Aprendo y Emprendo.

Through this initiative, those interested in art will be offered a space for creation and training within the museum, where artists will have an opportunity for both artistic and commercial growth.

Each of these contributions, agreements, projects and sponsorships developed have been a way of leaving a mark together with those, like Bancamiga, who are committed to building the best future for Venezuela.

With information from Bancamiga

La entrada Bancamiga, a socially responsible company committed to the country apareció primero en Bitfinance.

Sales are the engine of any business because it encourages potential customers to make a purchase. As part of the Social Responsibility strategy, Bancamiga Banco Universal held a workshop on channel sales and digital marketing for more than 40 community entrepreneurs.

The San Miguel Arcángel de El Cementerio Church, in Caracas, served as a stage for dozens of women from the communities of El Cementerio, Barrio el 70 de El Valle and Cota 905, who carry out the “Medios de vida” project, from the CESAP Social Group, who received tools to market and promote their ventures in an increasingly digital era.

The Director of Social Responsibility, Milagro González, expressed that the north of Bancamiga with this training course aimed at community entrepreneurs in vulnerable sectors is to make their business a way of life.

“With this workshop led by Banauge and CESAP, two recognized and prestigious organizations in the area of ​​entrepreneurship, we are giving them the strategies they need to enrich their business and make it sustainable over time. At Bancamiga we are aware that strategic alliances are more than necessary to work with great social sense”, he said.

And it is that with its Social Responsibility program that has entrepreneurship as its strategic axis, Bancamiga carries out several projects to promote the growth of the sector, with training as a differentiating element. Together with the United Nations Development Program (UNDP), the Aprendo y Emprendo organization and the CESAP Social Group reaffirm the importance of training, so that entrepreneurs can have the necessary tools for their initiatives to be sustainable in time.

Seed capital to size projects

Luis Moreno, executive president of Banauge, a civil association that is part of the CESAP Social Group dedicated to the promotion of entrepreneurship and microfinance, thanked the invitation and extended his congratulations to all the entrepreneurs who opted to be part of this project.

“You are the seed capital capable of sizing projects with all the advice and training you need to develop your business plan or plans. I am firmly convinced that they will make the most of this great opportunity”, he stated.

The first presentation was given by Ángel Ramírez, sales advisor and digital entrepreneur, who addressed topics related to sales through digital channels and the challenges of the entrepreneur in an increasingly changing era.

Mileydis Valera, entrepreneur and business advisor, spoke about the various ways to generate income through the resources offered by social networks and how to improve the marketing of each product.

During each conference, the entrepreneurs were participatory and eager for information that had a positive impact on the methodology of their business. In this way, Bancamiga remains committed to the country in order to promote economic activity as a way of life.

With information from Bancamiga

La entrada Bancamiga held a digital sales workshop for community entrepreneurs apareció primero en Bitfinance.