Nintendo released the Pikmin Finder mobile video game during the recent Seattle Nintendo Live event. It is based on augmented reality and is free.

The game includes the colorful characters from the Pikmin 4 saga, and the dynamic consists of sliding your finger across the mobile screen, “unearthing the Pikmin that are around and, once all the same color are found, send them to search for treasures or take photos of them that can be saved later in the gallery,” according to Nextn.Net.

Treasure hunting is one of the entertainments that most captures the attention of gamers and the public. Pikmin Finder is inserted into this segment to offer Nintendo fans a fun option.

It is important to note that this game is exclusively for cell phones, since it requires a camera to work. Searching for Pikmin in the surroundings is reminiscent of the game Pokemon Go.

M.Pino

Source: hispanopost

(Reference image source: @MyNintendoNews, social network X)

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The European Commission projects that “extended reality” (technology that allows you to interact with virtual worlds) will generate 860,000 jobs in Europe by 2025.

Extended reality, also known as RX, encompasses immersive technologies such as virtual reality, augmented reality, and mixed reality. The European Commission considers it an “important technology enabler” for virtual worlds, it announced on July 11.

Europe has decided to embark on the race to become a world leader in Web 4.0 and virtual worlds. This new Internet will influence the way people live together and will bring many benefits. It is crucial that we put people at the center and shape this technology in accordance with our digital principles and rights in the European Union.

The Commission affirms that a significant impact on employment is expected, forecasting the creation of between 1.2 and 2.4 million direct or indirect jobs in other sectors by 2025.

However, the Commission acknowledges that most of the innovation around the Metaverse is currently taking place in the United States, China and South Korea.

“Unlike these countries, in the EU we do not have tech giants leading investment in the development of virtual worlds in the next decade.” While most of the VR and AR market activity in Europe is focused on gaming, media and entertainment, there are plenty of opportunities in other sectors such as retail, healthcare, military and defense, and the manufacturing industry.

The Commission stresses that virtual worlds, enabled by RX technology, will be one of the key technologies for the “next generation” of the World Wide Web, known as Web 4.0. In this new phase, physical and digital objects will come together in virtual environments in real time.

“We are witnessing a major technological transition: Web 4.0. Virtual worlds are a key element of Web 4.0 as they have the potential to revolutionize people’s daily lives and offer a wide range of opportunities in various business environments. and industrial”.

Some examples of these opportunities include the use of virtual worlds to train surgeons in complex medical procedures, the use of “digital twins” to preserve cultural heritage buildings, and even the use of 3D models to address the problem of global warming.

K. Tovar

Source: Cointelegraph

(Reference image source: Unsplash+)

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Apple is working on a new product category for the mixed and augmented reality viewers it is preparing, which will be accompanied by a virtual environment of three-dimensional (3D) content, its own metaverse.

The company is working on the arrival of its first extended reality (XR) helmet, which will be a range product with a price that will range between 2,000 and 3,000 dollars, as indicated by the analyst and journalist Mark Gurman, in his “Power On” newsletter.

This price would be justified by its configuration, given that in addition to using the Apple Silicon M2 processor, it would integrate more than ten cameras and use high-resolution screens. It will work with the operating system designed by the company, called realityOS.

Apple is also working on creating content for this product, as Gurman points out, based on job offers from the company and changes in the teams responsible for developing this viewer. This includes a three-dimensional video service to play in virtual reality.

An offer in the Technology Development Group (TDG), includes the company’s efforts to implement solutions that interact with existing applications and services, such as the Siri assistant, the Search Engine or Shortcuts.

Another, picked up by Gurman, points to the creation of a virtual world, which he describes as a “mixed reality 3D world”, following the example of the Meta metaverse, but without directly using this same name.

Apple is expected to start production of its XR helmet (model N301) in March 2023, with the goal of bringing it to market before the summer. It would be the first of a new product category for the brand, aimed at content such as videos, video games or communications services.

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Source: dpa

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The metaverse continues to capture the attention not only of millions of users, but also that companies and important firms have decided to bet on a space in the virtual world, with the intention of attracting new clients and further expanding their brand.

In this sense, the commercial director of Cirion Chile, David Lacobucci, addressed how the metaverse or “meta-commerce” can help the various companies, according to information shared by the newspaper El Peruano.

“Time has shown that the Internet turned out to be a very effective channel for sales, that no one disputes and that in some markets it has become the most important channel. With the metaverse, the same thing will probably happen since there is previous experience and the use of electronic commerce has become widespread”, Lacobucci said.

In addition, the expert pointed out that among the challenges that companies must overcome for meta-commerce, he highlights that of generating trust in customers and finding a way to guarantee and make transactions safe within the world of augmented reality.

“Surely there will be businesses that will quickly achieve profitability and some others that will have to find the right way to make this new channel a profitable business opportunity,” said the businessman.

Metaverse: An opportunity for brands

According to David Lacobucci, it is estimated that the metaverse could boost electronic commerce because it becomes a new sales channel, highlighting that the exchange of goods and services could also be carried out with digital currencies, thus promoting digital commerce.

“It is clear that the metaverse offers new opportunities and opportunity spaces, but – before getting involved – it is key for each organization to define what it wants to do and define the business strategy it wants to develop and what target audience it will be seeking to attract. After that, you can start with a pilot test in order to verify that the initial assumptions are met,” he said.

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Source: elsumario

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The metaverse continues to popularize and grow in both the public and private sectors, and the job market is expected to become more efficient, systematic, and affordable for the employees and employers that make up that world.

According to the CIO of the Transforma People & Performance consultancy, Tatiany Melecchi, the metaverse is transforming people’s lives because it is innovating in the sources of employment and optimizing existing jobs around the world.

In Melecchi’s opinion, while people think about the future of work after the pandemic, the “metaverse is gradually becoming part of our reality” and believes that the “future of the job market in the metaverse is more efficient, orderly and economic for employees and employers.”

An investigation carried out by the Indeed portal, between November 2020 and November 2021, concluded that job advertisements where the term “Metaverse” is mentioned increased by 1,042 % during that period.

Challenges and obstacles of the metaverse

The Melecchi consultancy considers that for the implementation of the metaverse it is essential to face and overcome some challenges and obstacles such as the creation and adaptation of workplaces enabled for the metaverse. Employers need to rise to the challenge and embrace and invest in these kinds of advancements.

From her perspective, the metaverse poses some problems that currently cannot be addressed with the existing legal norms. Hence, the need and importance of “discussing and clarifying jurisdictional issues, the risks to confidential information and its security, in addition to the employment situation and working time within this digital universe.”

The World Economic Forum report noted that the metaverse could “eliminate 85 million jobs in the next few years. However, the estimated demand for the metaverse will be higher as there are an estimated 97 million new functions created by the emerging technology, which includes everything related to the blockchain and the metaverse.

“These jobs would largely be in areas like digital marketing, business development and data analysis, which tend to require creative and critical thinking skills,” Melecchi said.

Another challenge to overcome, especially in Latin America, is the quality of the Internet and the configurations used. “The Metaverse will rely heavily on high-speed internet connectivity, quality graphical visualization, sensors and actuators to capture the movement of users, in addition to the high cost of virtual reality hardware, sensors and devices. and augmented reality.

M. Rodríguez

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Source: paralelohoy.com.ar

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Large companies such as Aedas Homes, Banco Santander, BBVA, Enagás, Esade, Meliá Hotels International, Telefónica consider it necessary to explore the metaverse as a new channel of interaction with consumers and recommend taking advantage of the possibilities it offers to business sectors.

This was pointed out by the different representatives of the companies in the podcast Generation of Opportunities, carried out by Europa Press in collaboration with the consulting firm McKinsey & Company.

The metaverse is an opportunity for different economic sectors, although for some it will be more important than for others, but companies cannot be left out. It is part of the evolution of the internet and will become an important means of interaction for consumers.

For the McKinsey partner, Carlos Sánchez Altable, who is also an expert in technologies in the consumer sector, the usefulness of the metaverse in the sector in general and, in particular, for the field of luxury, fashion or cosmetics is quite Sure.

The State of Technology in Fashion 2022 Report notes that fashion companies that engage in “innovation and merchandising in the metaverse could generate more than 5 % of revenue from virtual activities in the next few years.” two to five years”.

Multiple utilities of the metaverse

The podcast participants agree that environments based on virtual reality and augmented reality technologies will transform the way people interact, in the way they socialize, work and even have fun, and therefore in the way they will consume content, products and services.

According to the participants, the metaverse provides multiple uses “in areas such as floor exhibition, medical visualization, education and training, events and shows, digital art, engineering design, telecommuting, maintenance of remote assets in the industrial sector or banking and financial advice”.

Iván Moreno, manager of the Strategy and Digital Assets area at BBVA, highlighted that the marketing and sales areas of different corporations “can sell their products differently, taking advantage of the experience components provided by the metaverse.”

The director of Banco Santander’s Crypto and Blockchain Center of Excellence, Coti de Monteverde, the different brands can deliver to their users “immersive, interactive and fun experiences that connect the physical and digital worlds.” While companies that own digital assets will have a new way to monetize them through non-fungible tokens (NFT).

M. Rodríguez

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Source: elcomercio.pe

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TikTok is beginning to make available to all platform users a tool for creating augmented reality (AR) effects, which until now could only be found in a closed beta version.

This is a feature called Effect House, which allows creators on the platform to create their own camera effects for other users to use in their own videos as if it were a template.

This feature has been in closed beta since last August and has since been opened up to creators, designers, and developers around the world, the company explained in a statement.

According to figures provided by the Chinese company, to date, more than 450 creators have posted effects on TikTok and inspired the creation of more than 1.5 billion videos, generating more than 600 billion views worldwide.

This would indicate that, with the introduction of Effect House, creators could be encouraged to develop templates based on augmented reality to add plug-ins to videos and images.

TikTok adds new templates

As can be seen in a screenshot shared by TikTok in its Press Center, some of the recommended templates are ‘Hand gestures’, ‘Clothing tests’, ‘3D face mask’, and ‘Modify the face’, which identifies with a level, either beginner or intermediate.

In order for users to know the authorship of these effects, TikTok will link them to the accounts of their creators. That way, when you record a video, you’ll see your name linked below the template title.

On the other hand, TikTok has stressed that it focuses its efforts on fostering “a safe, authentic and inclusive environment” so that its community can both create and interact with these effects. In this way, it has added a section that specifies the regulations of this tool and in which the use policies are described, in addition to the Community Norms.

Respect for the conditions of use

TikTok does not allow effects that promote discrimination or negative stereotypes against certain groups, nor those that refer to cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance in this post.

It has indicated that all the effects sent will be reviewed by the Trust & Safety team before being shared with the rest of the community, with the aim of ensuring that they respect the rules and conditions of use.

However, it has encouraged users to report those that they believe do not comply with the community standards and, if it is determined that they do not comply with them, both the effect and the videos that contain it will be removed.

Source: dpa

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The Spanish technology firm Bit2Me together with the OVR platform are projecting their first completely virtual initiative, providing a giant step in the metaverse using their B2M token in a game in the style of Pokemon Go, where participants can obtain prizes in cryptocurrencies.

The game, which will remain active until March 24 and where only users with European nationality and who reside in the European Union can participate, will have a final reward of 500 dollars, which will be delivered in B2M tokens.

According to information on the Bit2Me blog, “the partnership with OVR allowed the company to create an augmented reality event where participants can use the metaverse platform to get B2M rewards.”

With a mobile connected to the internet, users will search for “the chests in their closest environment thanks to Augmented Reality technology”. However, more experienced participants also have the option of using their augmented reality glasses for a more immersive scavenger hunt experience.

Cryptocurrency rewards

Players will have at their disposal about 150,000 B2M, which is equivalent to approximately $5,700 in value as of March 04, 2022, divided into assets symbolized with the B2M logo in 3D and with a value of 5 B2M each.

The mechanism to obtain a reward is simple. Players will have to find and collect all the B2M in digital asset format that they can; the more they collect, the greater the possibility of winning the final prize.

OVR will provide Bit2me with the information of the players, emails and amount of tokens collected, and if they have a registered and verified account on the Bit2met platform, they will automatically obtain their cryptocurrencies once the treasure hunt is over.

With this strategy Bit2Me could consolidate itself as one of the Spanish companies in the cryptocurrency business. Recognized by the Bank of Spain as a provider of cryptocurrencies, which managed to intermediate and manage digital currencies “with a transaction volume of more than 1,100 million euros in 2021“.

If this digital initiative becomes a success, other companies could venture into making augmented reality games that facilitate obtaining cryptocurrencies as prizes.

M. Rodríguez

Source: hispanopost.com

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Google Labs is the new division created by Google whose mission is to delve into the distributed computing and blockchain space and will be led by the technology corporation’s vice president of engineering, Shivakumar Venkataraman.

According to the recently released report by Bloomberg, the unit will be focused on “blockchain and other next-generation distributed computing and data storage technologies.” Labs will have as its main objective to develop Google’s virtual and augmented reality technology.

Although the word metaverse has not been mentioned at any time by the company’s authorities, it is considered that it will be incorporated into this new division and thus be able to keep up to date and compete with its rivals such as Meta.

Google’s parent company, Alphabet Inc., with the formation of a working group dedicated to Distributed Ledger Technology (DLT), intends to delve deeply into blockchain, but no further details were known about the possibility of developing its own accounting solution. enterprise distributed.

Google focused on blockchain technology

Although Google has not publicly declared that it is carrying out any development on blockchain technology, it has been carrying out different actions that target and impact the sector, such as the fact of offering cloud services to different companies directly linked to this technology and to cryptocurrencies.

According to the statements issued by the company’s president of trading, Bill Ready “Cryptocurrencies are something that we pay a lot of attention to. As user demand and merchant demand evolves, we will evolve with it” he stressed.

During 2021, the company made alliances with other organizations and cryptocurrency exchange houses, such is the case of the association made between Google Pay and Coinbase, with the purpose of storing cryptoactives in “digital cards”, while users continue to pay in currencies. traditional.

Additionally, last September “Google Cloud partnered with Dapper Labs to collaborate on the scalability of the network in its Flow blockchain”, considered as the mainstay of various decentralized applications (DApps) and NFT collections.

M. Rodríguez

Source: en.beincryto.com

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Virtual reality generates, through computer technology, an environment of scenes and objects of real appearance where users have the sensation of being immersed in it. That was precisely the idea that inspired Juan Carlos Trejo and his partners to carry out an undertaking where virtual engineering is the norm. “We wanted to found a more accessible space, giving way to immersive museums and augmented reality parks in Caracas.”

This is how Virtus arises, a disruptive place for the joy of the people of the world. Children from the age of three to grandparents can live an unlimited experience in the Los Galpones facilities, “whose spaces highlight the power of imagination, nature and culture.”

This theme park gives you the opportunity to be immersed in other places “beyond imagination”. In Virtus everything is possible. “We have a video game room to choose from an almost infinite diversity of topics such as Fortnite or PacMan, a creative area where three-dimensional drawings are made and also a theme park in the best style of Jurassic Park where dinosaurs can be fed and chased”, explained Trejo, director and partner of Virtus.

Art and culture in 3D

For her part, Astrid Kohn, another of Virtus‘ partners, explained that spaces can also delight in special moments that will complete the technological experience: “One of our most beautiful things is innovation. “You don’t have to go to New York, Tokyo or Las Vegas, virtual reality is the order of the day at Virtus,” she said.

The main objective of Virtus is entertainment, but they plan to develop a series of cultural and educational plans that allow complementing pedagogical and didactic content. “We offer cutting edge technology; immediate communication spaces, high-definition projections, high-profile sounds” and can be adapted or customized according to the needs of the users”, Trejo pointed out.

They are interested in providing a more comprehensive experience, which is why they will open a “memorabilia store” very soon, where they will be able to obtain elements or allegorical pieces to the park, virtual reality helmets or games “. Kohn indicated they will also have a lounge type restaurant to enjoy exquisite menus.

From Tuesday to Sunday, from 10:00 a.m. to 5:00 p.m., visitors can attend to be part of this other reality. Tickets can be purchased by entering www.virtusnext.com or directly at Los Galpones.

M. Rodríguez

Source: elnacional.com

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