YouTube continues in the battle to position itself in the video segment, extending the duration of shorts to three minutes as a strategy against giants like TikTok and Instagram.

According to information released on Friday, October 4, YouTube will increase the duration of its shorts to three minutes from the 15th, adding two minutes to the current duration.

The platform is committed to offering a better experience to creators of audiovisual content. In addition, it will now “have resources such as templates and the Veo video generator.”

The tools that YouTube will make available to users and creators will allow them to “generate a more immersive narrative.”

Another new feature planned for Veo users at the end of this year is “the generative artificial intelligence model developed by Google DeepMind.”

YouTube is aiming to gain a position in the market, for which it had already redesigned the player, so that “the creators’ content occupies a central place, and also introduced a new ‘Trends’ page, similar to that of WhatsApp, in its mobile app.”

But the changes do not stop there, as the platform will allow content creators to access content from the shorts’ camera to use it in their remixes.

M.Pino

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WhatsApp users will have a new function that will allow them to view audiovisual content in a floating window while using other applications, through what has been called PIP (Picture in Picture) Mode.

It is important to clarify that the modality is only available for the beta of WhatsApp for iOS, in version 24.7.10.71. However, as has happened before, it is expected that it will be enabled for all users in the short term.

According to information published in WABetaInfo, by activating PIP Mode “people can watch a video that has been sent in a chat, minimize the application, chat in another chat, browse the Internet or use other apps without having to pause or close the video.”

The floating screen can be placed in the screen space at the user’s convenience, and its size can also be changed.

The functionality already existed. It was enabled in 2023 for video calls, and for videos it worked only with YouTube content. Now, people will be able to enjoy videos of any type, sent within the application.

M.Pino

Source: Xataka

(Reference image source: Christian Wiediger in Unsplash)

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La entrada What is WhatsApp PIP mode? apareció primero en Bitfinance.