This Monday, June 28, a United States judge refuted the two accusations that Facebook was facing for alleged monopolistic practices. Judge James Boasberg determined that there was insufficient evidence to continue to accuse the company of abusing its market power.

Judge Boasberg, in his brief, states that the lawsuit filed by the government and the coalition did not have the arguments that will determine the action against what is established by law by the technology company.

However, the accusing party will have thirty days to modify the claim and present it again to the judge, if it considers it pertinent.

As it will be recalled, last December 2020, the president of the United States Republic for that moment, Donald Trump, through the Federal Trade Commission (FTC) and a coalition made up of 46 states, accused formally to the tech company Facebook for violating antitrust laws.

If the federal and fiscal regulators of the states that made up the coalition can verify the monopolistic practices of the social network, the court could force Mark Zuckerberg to sell the other two social networks: Instagram and WhatsApp.

M. Rodríguez

Source: prensalibre.com

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Google will implement changes to its global advertising system to prevent abuse of market dominance. The move is part of an unprecedented agreement by the organization with the French Antitrust Authority. The settlement also includes a fine of 220 million euros for monopolistic practices in the industry.

Isabelle de Silva, France’s antitrust chief, said: “The decision to sanction Google is of particular importance because it is the first in the world to focus on the complex algorithmic auction processes on which the online advertising business is based.”

The sanction of the giant is a historical fact that could become a before and after for publishers of web pages and other applications for mobile devices, due to the benefits they obtain from online advertising.

Dominant position

The development of the investigation demonstrated the preferential treatment that the company gave to its ad technologies, placing its competitors at a disadvantage, and which allowed it to increase its dominance and position in the world market.

Google privileged its DFP advertising server and the AdX platform, responsible for organizing the auction processes. This platform supplied the bidding price offered by the competition, and Google increased the bidding price, reducing the attractiveness of third-party advertising services.

M. Rodríguez

Fuente: hipertextual.com

La entrada Google will change its public practices around the world apareció primero en Bitfinance.