Inspiring others to achieve their dreams is the guiding thread of the “Juntos hacemos equipo” campaign, which Bancamiga premiered under the production and direction of the famous filmmaker Alberto “Beto” Arvelo, who in four minutes shows five passionate Venezuelans with what since children longed for and how they achieve their goals with commitment and perseverance.

From Los Angeles (California), the director of Havana, Havana (2004), Tocar y Luchar (2006) and Libertador (2013) expressed his satisfaction for the “pleasant” experience that the Bancamiga initiative meant and for being able to learn the history of Antonio Díaz, Federico Pisani, Amanda Dudamel, Henry González and Deyna Castellanos.

“From the very beginning, the idea of ​​making a production that was motivating and inspiring seemed beautiful and inspiring to me, with Venezuelans who were achieving special things beyond our borders. From that moment we carry out a very beautiful work, always touched by that element that is inspiration”, said “Beto” Arvelo.

He recalled that the list of prominent figures presented by Bancamiga seemed very solid to him, with Venezuelans coming from different sectors, but who had in common to pursue their dreams and achieve what they had proposed from a very young age, sometimes obsessively. But in the end it was “that desire to insist, not get tired and move on” that allowed them to achieve their dreams.

“I was very moved by the story of Antonio Díaz, the first Venezuelan, Latin American and American karate world champion after seven attempts. He never gave up until he did. Most human beings give up the second, third, or fourth time. Despite the fact that he was also adding years to his life, Antonio went ahead and achieved it. That is being committed to your dreams. It is an inspiring message and an experience that had a huge impact on me.”

A smooth process with Bancamiga

During the preparation of the script and all the production and direction work, Arvelo had the support of a team that at Bancamiga was made up of Alberto Camardiel, director of Payment Media and Channels; Randy Carrero, VP of Audiovisual Production; Paula Vargas, VP of Marketing; and Amalia Llorca, VP of Communications.

He described the entire process as very “fluid” where “we always agreed. It was wonderful to work with the bank team, led by Alberto Camardiel. It was a super committed and extraordinary team. I presented an original idea, it was studied and adjusted. Bancamiga’s comments were very accurate. It was a very positive creative relationship.”

“I felt very comfortable with the feedback, because of that spirit of putting yourself in the role of a spectator. That enriches and I appreciate it. I wish one could achieve this empathy in all projects.

Despite this fluidity, “Beto” revealed that there were very difficult moments such as the filming of the Deyna girl segment, which had to be done under a torrential downpour, which at one point made them think about canceling the filming.

“We had a large group of children with their parents. There were extras and a huge production job. That day it rained non-stop. With the Bancamiga team we analyzed what to do and even thought about suspending, but that decision had many implications, because we were with minors and there were associated costs. We made the decision to do it with rain and the children were delighted. What they wanted was to play. The parents were also amazed.”

He indicated that despite the fact that it was a great challenge, the images were beautiful. You could see the rain and a greater effort. And all of that reflected a greater inspiration.

1 % talent, 99 % perseverance

With “Juntos hacemos equipo”, Bancamiga shows five Venezuelans who fight to build a better society and a better future: the karate fighter Antonio Díaz, the biologist and mountaineer Federico Pisani, the designer and viceroy of beauty Amanda Dudamel, the photographer Henry González and the soccer player Deyna Castellanos.

For “Beto” Arvelo, working on this initiative had great meaning in his life, because he loves to talk about values, about people who inspire and share positive messages, who fight and achieve what they dream of.

“Personally this is the type of campaign I like, because we bring an inspiring voice to others. I feel very grateful for being in this project. I think we are going to inspire a lot of people, especially a lot of young people. That’s how I felt when we showed the campaign. The reactions have been very beautiful, people are moved and some are on the verge of tears.

He reiterated that it is “exciting” to see Venezuelans who go through many difficulties, but who achieve what they want. “And I loved doing this production and it’s what I want to do. It is a blessing to work with such committed and special people”.

“This message from five Venezuelans goes to an entire country. It is a message to the world. They fall and get up again. That’s very deep. It is a fundamental message for young people, who often believe that they have reached a ceiling and cannot go any further. It is there when the magic and the difference begin. Gabriel García Márquez said that a writer is 1 % talent and 99 % perseverance. That message of persevering, of insisting, is what is behind this inspiring campaign.

With information from Bancamiga

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“Together we make a team” is the name of the campaign that Bancamiga launches this Thursday at 10:00 pm, in which five Venezuelans with unlimited talent join the institution as its representatives to share how their path to overcome obstacles was and achieve your dreams big.

Antonio Díaz, Federico Pisani, Amanda Dudamel, Henry González and Deyna Castellanos affirm that you can never stop believing in yourself, even if nobody does. To achieve your dreams you will fall one and many times, but you have to keep trying. It is the only way to make what you most desire in life come true.

The commercial that premieres on Simple TV and Social Networks, within the framework of the Opening Day of the Major Leagues, was born nine months ago by the filmmaker Alberto (Beto) Arvelo, in order to show the world a group of men and women born in Venezuela, with a high sense of belonging for what they do, identified with their country and committed to doing good and being an example for others.

In a discipline led by the Japanese, Antonio Díaz became the first Venezuelan, Latin American and American karate world champion, after seven attempts. A convincing demonstration that you never have to give up.

Since he was a child, Federico Pisani imagined that he would be a climber, an activity that inspired him and led him to read adventure and mountain books. Unlike most climbers who think about reaching the Olympic Games, “Fuco” was driven to climb big mountains, but in order to explore the tepuis. This allowed him to combine climbing with biology, his two great passions.

Even though everyone thought it was crazy, he never hesitated to sleep for almost two weeks climbing a rock face to achieve what he wanted. No one had done it and he did it. For 10 days he climbed the Wei-Assipu Tepuy, also known as Roraimita in Guayana. He did it with the National Geographic team, and the expedition found some 20 species of frogs, some of them unknown.

The dream of our universal viceroy of beauty, Amanda Dudamel, was always to represent Venezuela. She wanted to be a fashion designer to help people. She was passionate about designing ideas, designing the future, designing dreams. Today she is the owner of her eponymous brand and creative director of “Made in Petare”, a non-profit handbags and accessories firm that seeks to empower, train and educate mothers and children in this popular community. With the resources generated from the sale of the pieces, she supports the “A couple for a dream” foundation, in charge of feeding more than 800 children in different sectors of Petare.

Henry González wanted to be a baseball player and later a climber, but one day a camera fell into his hands. He was 15 years old when he began to take his brother’s Minolta without permission to go photograph in Ávila. Since 1983 she has documented the landscapes of Venezuela and the world, with special emphasis on the nature of the Guiana massif.

He owns a visual archive with more than 20,000 photographs, and his life has led him to be a book editor. He has four publications behind him: An adventure called Tepuy (2006), Amazonia Orinoquia, river people (2008), Auyantepui infinito (2019) and the most recent was Ávila, sierra grande, which was sponsored by Bancamiga.

At 23 years old, Deyna Castellanos has fulfilled the dream of many. She has played in two very important European leagues such as the Spanish and now the English, and in two clubs with great experience such as Atlético de Madrid and Manchester City of England.

However, she knew that it would not be easy. She was aware that the possibilities of playing soccer were limited, and being a soccer player was not common in her country. But she also knew that with impetus and passion, no one could stop her. With each goal that she scored, she opened a path for other Venezuelans and for other women.

“Dream and do it big. Believe, grow and let no one stop you”, is the leitmotiv of the four-minute piece written, produced and directed by Alberto Arvelo, whose filmography includes films such as Libertador (2013), Tocar y Luchar (2006). , Havana, Havana (2004), A house with a sea view (2001) and A life and two errands (1997), among others.

A 100 % Bancamiga production

During the preparation of the script and all the production and direction work, Arvelo had the support of a team that at Bancamiga was made up of Alberto Camardiel, director of Means of Payments and Channels; Randy Carrero, VP of Audiovisual Production; Paula Vargas, VP of Marketing and Amalia Llorca, VP of Communications.

“It was an honor to make this production for Bancamiga, because it shows how success is associated with passion and perseverance. With “Together we make a team” we want to show five Venezuelans who fight to build a better society and a better future. It is this limitless search for what they yearn for, desire and dream of that moves Antonio, Fuco, Amanda, Henry and Deyna, who like any human being face vicissitudes on their way, but get up and continue forward. This is what Bancamiga wanted to transmit to the country and the world”, explains and concludes in a document shared by the financial institution.

Below you can follow the countdown of the premiere as well as enjoy the stimulating audiovisual piece

With information from Bancamiga

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on Twitter and Instagram

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