The Ibero-American Festival of Creativity (FIAP) announced the winners of all its special awards at the in-person gala that took place within the framework of Advertising Week LatAm (AWLATAM). The event, which once again brought together the main exponents of Ibero-American creativity, awarded the 4 Great Suns of Ibero-America and a Special Mention, which complete the 206 metals (awards) of its historic 55th edition.

On this occasion, the stage was hosted by the renowned announcer and voice actor Sebastian Llapur, an Argentine-Mexican known for giving life to iconic characters such as Darth Vader and Colossus, whose presence brought a special touch to the ceremony.

The sponsors of FIAP 2024 reflected the relevance of the anniversary and edition. Adsmovil, Amarillo Creative Lab and Dirty Kitchen joined in the disciplines of Formats, Innovation and Ads, respectively.

Meanwhile, the “Celebration among the greats” after party was sponsored by Heineken, Audio Network and Altered.LA, along with the collaboration of Flow, Humo Rojo, Suena Polenta and Not Normal, who highlighted the value of Ibero-American creativity.

Intelligent creativity

The FIAP 2024 ceremony witnessed a historic achievement for Peru, which for the first time in the 55 years of the festival won a Gran Sol in each of the four disciplines. The Sightwalks – Veredas que Guían campaign for Cemento Sol, by Circus Grey Peru, was recognized in the Formats, Innovation and Ads categories, while Fahrenheit DDB Peru won the Gran Sol in Ads for the Cancer before cancer campaign for the Peruvian Cancer Foundation. This success places Peru in a prominent position, consolidating its presence in the global creative field and demonstrating how advertising can address cultural and health issues with a profound impact.

The awards continued with the most coveted institutional awards: Mullen Lowe Delta was recognized as Agency of the Year, DDB Worldwide was named Network of the Year, UNACEM was celebrated as Advertiser of the Year, LLYC took home the title of Independent Agency of the Year, and Rebeca Producciones was named Production Company of the Year. These recognitions underline the leadership and innovation capacity of the main figures and organizations in the sector, strengthening the position of Latin America in the global advertising industry.

At the ceremony, the 2024 split of the Grand Slam 2024 ranking was also revealed, a list obtained from a score derived from the performance obtained in Cannes (global, which multiplies by 3), FIAP (regional, which multiplies by 2) and the various local awards mentioned above (which do so -multiply- by 1).

Hall of Fame

The FIAP 2024 Hall of Fame paid tribute to siblings Andy and Bárbara Muschietti, who have stood out in the horror film industry worldwide. This recognition, promoted by the International Advertising Association (IAA), celebrated the Muschiettis’ contribution to cinema and audiovisual narrative, which began with their acclaimed film Mama (2013) and was consolidated with the adaptation of Stephen King’s It (2017). Their ability to captivate audiences and redefine horror cinema has left an indelible mark on the creative industry, positioning them as influential figures in Ibero-American and global audiovisual production.

With this gala, FIAP 2024 not only celebrated its 55 years of history, but also reinforced its commitment to creativity and excellence in advertising. This festival continues to be a benchmark for innovation in the region, putting at the center those who, with their talent, set the course of the industry towards the future.

To see the complete list of Winners, go to www.fiapawards.com/ganadores/.

About FIAP

The Ibero-American Festival of Creativity, FIAP, in its 55th edition, continued to recognize creativity in all advertising formats in Ibero-America. In partnership with PRODU, the leading information provider for the Spanish-speaking entertainment, advertising and technology industry, a new concept was presented: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.

About PRODU

In 2024, PRODU celebrates 35 years as the leading content provider for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. PRODU generates regular trade publications, now all digital in line with caring for the planet, and an online directory: Who’s Who Online, in addition to the most prestigious and consulted website and newsletters on the television, advertising and technology industries. Additionally, PRODU offers three free newsletters that reach more than 30,000 decision makers and professionals / executives every day.

With reference information and images provided by FIAP and PRODU / Photographer: Carlos Ratti

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The Financial Conduct Authority of the United Kingdom (FCA), the UK nation’s main regulator of commercial matters, announced that it issued a total of 2,285 alerts related to scams in the field of cryptocurrencies. These alerts were addressed to companies and entities operating in this space. Of these, 450 complaints were filed during the last quarter of 2023.

According to a report released by the FCA this week, the warnings were directed at entities that made misleading claims, illegal promotions or offered digital assets without complying with relevant laws and regulations.

The agency also noted that during 2023, more than 10,000 financial ads and cryptocurrency-related promotions were removed or modified. This represents a 17 % increase over the previous year, reflecting increased oversight and emphasis on protecting consumers from illicit activities.

In addition to warning about misleading offers and illegal ads, the FCA took strong action against companies that violated the laws. It also provided advice to other entities, guiding them to operate in accordance with regulatory requirements and conduct their business appropriately within the United Kingdom.

Although the UK used to be known for having one of the most complex regulations internationally, the introduction of new provisions in October 2023 has significantly tightened the horizon for certain widely recognised companies and companies. These difficulties have affected its ability to continue to operate in the UK market.

K. Tovar

Source: Diariobitcoin

(Reference image source: @prometheomx, X)

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Amazon plans to incorporate ads into its Prime Video streaming content service, a change expected early next year, following the example of platforms such as Netflix and Disney+.

Subscription plans for services such as Netflix and Disney+ have been expanded with a more economical modality supported by advertising, since it shows advertisements between the playback of their content to reduce the price that users pay.

Netflix introduced a standard ad-supported plan in November last year, removing some of the most viewed titles from its catalogue. Initially it offered a lower playback quality but in April they decided to raise the resolution to 1,080p and include support for two simultaneous broadcasts.

This summer, Disney shared its plans to introduce a similar ad-based subscription to its Disney+ platform. This is expected to be available from November 1 in several countries in Europe and Canada, for about 5.99 euros per month.

This trend of incorporating ads has also caught the attention of Amazon, which plans to launch it in early 2024 on Prime Video, as reported in Variety. It would initially arrive in the United States, the United Kingdom, Germany and Canada and at the end of the year to other countries, including Spain.

The company has explained to this medium that it will show fewer ads than traditional channels and other rival streaming platforms. He has also noted that he has chosen this option to “continue investing in engaging content and continue increasing that investment over a long period of time“.

Source: dpa

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Meta is planning to introduce payment plans on Instagram and Facebook for European users, so that they can use these social networks without advertising content and thus adapt to the data protection policies of the European Union (EU), which restrict their practices. of data collection.

The company led by Mark Zuckerberg implemented changes in order to adapt to the new regulations approved by the European Union, such as the Digital Services Law (DSA), which came into force on August 25 and which, among other things, prohibits the platforms includes ads based on the use of personal data of minors.

In addition, search engines and platforms must adhere to other EU rules, such as the General Data Protection Regulation (GDPR). So much so, that last July, the Court of Justice of the European Union (CJEU) endorsed that EU Member States could limit Facebook’s access to user web search data.

In this framework, the parent company of Facebook and Instagram is planning to introduce an option for EU users to subscribe to payment plans to use these social networks without advertising.

This was stated by sources close to Meta in statements collected by The New York Times, where they indicated that this new payment option is an alternative designed to comply with European Union regulations and at the same time allow users to continue using said social networks.

They also highlighted the way in which EU policies, in this case regarding data protection, can influence the user experience with technology compared to other countries such as the United States.

K. Tovar

Source: 20minutos

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The X social network, formerly Twitter, will allow the publication of ads with content about politics, parties and candidates participating in the US presidential elections.

The electoral contest for the election in 2024 of the new president of the nation is already mobilizing citizens in full campaign. Election related ads will now be supported.

According to the platform, “the move to allow all political ads in the United States could help X increase its revenue at a time when many advertisers have fled or reduced their spending on the platform for fear of appearing alongside inappropriate content.”

The elimination of the restrictions related to political propaganda are underpinned by the philosophy “Freedom of expression, not scope”, recently assumed by the social network and which, surely, will benefit the candidates for the United States presidential elections.

To maintain advertising transparency, a special team will be created to help users “see what political ads are being promoted on X.” Likewise, “political advertisements that spread false information or try to undermine public confidence in an election” will remain prohibited.

M.Pino

Source: finanzasdigital

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Twitter owner Elon Musk has announced that there will be a “higher-priced” subscription option for users who want an ad-free version of the service.

The subscription without ads is one of the novelties that the owner of the social network is proposing to increase the income of the platform. Daily revenue is down 40% from the previous year, and one of its core businesses, advertising, is not going through its prime, with more than 500 advertisers divesting.

For the moment, Musk seeks to circumvent the situation by implementing payment plans, such as Twitter Blue, which gives access to additional functions, or the business version. To them will be added another one that will allow you to get rid of the ads.

In this sense, the tycoon said through a publication on his Twitter profile that, within the paid version, there will be a “higher-priced subscription that will allow zero ads.”

Likewise, Musk criticized that the ads are “too frequent” and “too big” on the social network, for which he has assured that they are taking measures to “address both” problems in the coming weeks.

It is expected that they will redesign this content to make it less intrusive and more attractive to the audiovisual community, as he assured in the response to a user.

This announcement comes after the confirmation that Twitter no longer allows the operation of the platform in third-party applications such as TweetBot or Twitterrific. The termination is due to the breach by these of the rules of its application programming interface (API), which the company has recently updated.

Source: dpa

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Netflix announced the loss of 970,000 subscribers in the last quarter, a result that reinforces the company’s decision to expand charging users for sharing accounts, in search of new ways to earn money after years of massive growth.

In its results report, the company indicated that it has lost almost a million subscribers. This is the largest loss in the company’s history, but it is far from the two million that it had initially forecast in its April report.

Likewise, the content platform indicated that it will ask customers in five Latin American countries to pay an additional $2.99 ​​per month to add a “second home” to their accounts.

“This focus on member choice and control influences every aspect of our strategy, creating what we believe to be a significant long-term business advantage,” the company said.

Netflix intends to roll out its cheapest advertising tier in early 2023 in “quite a few markets where ad spending is significant.” Analysts keep cautious before such a development.

K. Tovar

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Source: CNN

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Google announced that it will extend its new policy on financial services Ads to more countries to combat fraud linked to them, after verifying the success that the new measure has had in the United Kingdom.

The technology company implemented a new measure in its Google Ads financial products and services policy last year in the United Kingdom, requiring advertisers to demonstrate that they had authorization from the competent authority.

The company says that since making this policy change, it has seen a “considerable decline” in reports of ads promoting financial scams. For this reason, as stated in a communication, it plans to extend it to more countries, starting with Australia, Singapore and Taiwan.

In this way, advertisers must demonstrate that they have the authorization of the regulators of the respective countries to be able to operate the services they promote, in addition to having completed the verification of the Google advertiser program.

K. Tovar

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Source: ElComercio

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The American entertainment company Netflix is ​​analyzing the possibility of offering its users a subscription model with ads in exchange for paying a lower monthly rental price.

The option could possibly be available from next year according to Reed Hastings, co-founder of the streaming platform, who also stated that the company’s followers are clear that “I have always been against the complexity of the advertising and in favor of the simplicity of a subscription”.

Hastings said he prefers to give users choice and will allow “customers who want a lower choice and tolerate ads to get it. It’s something we’ll address over the next year or two.”

In states, other platforms such as Hulu and HBO Max have subscription options at lower prices, but the transmission of series and movies is interrupted by short commercial breaks.

The company has been registering a significant loss of clients that affects the platform’s income and is currently analyzing different options that allow it to increase its finances.

Other factors such as inflation, political uncertainty as a result of the war between Russia and Ukraine, as well as the stoppage of filming as a result of the pandemic are factors that Netflix uses to justify its new policies.

New competitors and the war impacted Netflix

The co-founder of the streaming platform is analyzing modifying its principles and policies after the company lost 200,000 clients during the first quarter of this year, during which time it obtained 1,597 million dollars in profit, a figure much lower than the 1,706 achieved in 2021.

Netflix indicated that the decrease in its users is related to new competitors in the market such as Disney and Apple, and the suspension of its services in Russia as a result of its invasion of Ukraine, which caused the company to lose 700,000 subscribers. That country.

The company explained that if it continued in the Russian market, it would have gained 500,000 new subscribers, although a figure quite far from the 2.5 million new users projected for early 2022.

After the company announced the decrease in users in 10 years, its shares also fell by 28 % in electronic operations in New York.

M. Rodríguez

Source: portafolio.co

La entrada Netflix will offer subscription with ads at a lower price apareció primero en Bitfinance.

After a change in its policies, Google returned to incorporate cryptocurrency ads within its platform since August 3.

In June 2018, the tech giant had banned ads related to digital assets and Initial Coin Offerings (ICOs). Now, even though the new policy includes cryptocurrency advertisers, those who work under the ICO system have been left out.

The cryptocurrency ad policy review was first outlined in June this year and stipulates that “advertisers offering cryptocurrency exchanges and wallets” targeting US consumers can advertise their services and products if they meet specific requirements.

The move will provide additional sales to Google’s parent company Alphabet, although cryptocurrency ads will likely be just a drop in the ocean of the company’s $ 147 billion in ad revenues.

K. Tovar

Source: Cointelegraph

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