Online sales during “Black Friday” in the United States reached a staggering $9.8 billion, an increase of 7.5 % compared to the previous year, as reported by the analysis company Adobe Analytics last year. Saturday.

Adobe Analytics, in charge of analyzing data from the online platforms of the country’s main retailers, had already revealed historical figures for the previous shopping day in the United States, Thanksgiving Thursday, when online sales reached 5,600 million dollars, 5.5 % more than in 2022.

During “Black Friday”, the day of greatest consumption in the country, Americans took advantage of discounts on toys and electronic devices. Among the best-selling products through e-commerce were KidKraft play structures, Mini Brands surprises, televisions and smartwatches.

Vivek Pandya, the company’s main analyst, said in a statement that Black Friday “reaffirmed its dominant position” in the holiday season (November-December), thanks to demand driven by lower prices and “even tempting” discounts. for the most cautious consumers.

The technology company Salesforce, in charge of analyzing consumer transactions on the Internet, has published even more optimistic figures, placing online sales for “Black Friday” in the United States at $16.4 billion (9 % more), and globally at 70.9 billion (8 % more).

Sales in physical stores, which remain essential despite the ease of shopping online, have not yet been announced. Most Americans choose to shop in person during these discount days.

For “Cyber Monday”, the most important Internet sales day in the United States, Adobe foresees another record with sales estimated at about $12 billion, which would represent an increase of 6% compared to last year.

K. Tovar

Source: Telemundo51

(Referential image source: Kanchanara, Unsplash)

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