The coronavirus leads technology to adapt to the new times. In this connection, the Irish agency TBWA / Dublin has made the decision to include to the emoji scheme a cheerful alternative to the conventional list. It is a smiling emoticon with a mask to support inclusion.
The campaign carried out by the Dublin company on Instagram and Twitter of the happily masked emoji is not intended to replace the existing one, but to be part of the list as a protection measure before the virus that is currently being experienced.
In this regard, Andrew Murray, Director of Social Media and Content at TBWA / Dublin, reported that “the old mask emoticon continues to be valid because it is a representation of pain and illness. But things have changed in recent months, because masks are vital to slow the spread of COVID-19. “
Amy Tumelty, Social Media & Content specialist at TBWA / Dublin says that in “social networks there are multiple conversations about masks and their meanings and an emoticon is invariably used that is not in tune with the current perception of masks.”
Also, “our new smiley masked emoji is a way forward in our efforts to normalize face masks,” Tumelty said.