Disney announces restructuring and prioritizes streaming service

The US media and entertainment company Disney reported on Monday the new restructuring that it will carry out in the media and entertainment division in which the main focus is expected to be the streaming service.

With the intention of accelerating its direct-to-consumer strategy, Disney plans to focus its media business on a single organization that will be responsible for content distribution, advertising sales and its Disney + platform.

As part of its restructuring, Disney has promoted its former president of games and advertising in the company’s consumer products division, Kareem Daniel, who will now be at the head of new media and entertainment distribution group.

For their part, Alan Horn and Alan Bergman will continue to be in charge of the Disney studios; Peter Rice will continue to lead the overall entertainment group, and James Pitaro will remain as the sports content manager, while they will all work under the direct leadership of Bob Chapek.

“Given the enormous success of Disney + and our plans to accelerate products that go directly to the consumer, we are strategically positioning our company to support our growth effectively,” Chapek said in a statement.

K. Villarroel

Source: bancaynegocios