The digital era has generated new needs in companies and customers. Corporations seek to provide efficient, fast and satisfactory responses, while customers seek to have all the information at their fingertips; preferably on their smartphone.
Despite the failures of the adaptation process, SMEs currently rely on innovations based on robotics, artificial intelligence and blockchain to increase their production, accelerate response processes, guarantee data protection and expand the business beyond the geographical borders.
However, some strategies are too simplistic and even inoperative. Today it is not enough to launch a web page or a virtual store, nor install automatic response programs that are often annoying.
The real challenge is to adapt the business model to the needs of an increasingly digital customer. The consumer experience determines the new commercial and financial ecosystem, characterized by virtual scenarios, cost reduction, impulse to digital transactions and responses in real time.
A key aspect in this process of adaptation is the human resource. Empower workers with the tools they need in terms of internal communication and performance of their duties to ensure an efficient and high quality service.
M.Pino
Receive this and all our information directly on your cell phone through our channel on Telegram: https://t.me/BitFinanceNews
