Bancamiga adds to basketball in its purpose of building the country through sport
The financial institution reaffirms its interest in sports activity by supporting national basketball, which will participate in the Basketball World Cup to be held in August
Previously, Bancamiga was present in the Venezuelan Professional Baseball League, the Caribbean Series, with soccer and basketball teams, as well as golf and paddle tennis. Likewise, it stands out that among its Brand Ambassadors are Deyna Castellanos and Antonio Díaz, glories of sports in Venezuela.
On this occasion, it establishes an alliance with the Venezuelan Basketball Federation to elevate this specialty to the top of the national sport and both institutions begin the journey with the FIBA World Cup, as part of the brand positioning strategy and Support for professional and amateur sports from the financial institution.
This sporting event will take place in the Philippines, Japan and Indonesia from August 25 to September 10 with 32 participating teams and Venezuela is ranked 17th in the world ranking.
This tournament has been held every four years since 1950 and the current champion is Spain. The teams are divided into continental groups, where there will be three or four teams per group and in turn promotion and relegation between said groups.
The executive president of Bancamiga Banco Universal, Ariel Martínez, expressed that it is always a pleasure to support sports in Venezuela, and what better way to do it than by representing the country in this important sporting event.
“For Bancamiga it is a great pleasure to support the Venezuelan Basketball Federation through our sponsorship. We are sure that they will put in an impeccable performance that will exalt our name in the FIBA Basketball World Cup”, he highlighted.
A meaningful alliance
For his part, the President of the FVB, Hanthony Coello, described this alliance as “significant and important”, which will also provide the opportunity to bank the members of the team, staff and members of the federation.
“We are very happy because this will allow us to develop a much deeper relationship that will be expressed in social actions and in the accompaniment of activities and events carried out by the federation,” he said.
Likewise, he thanked Bancamiga for being an important ally, which translates into the trust that the bank places in the Venezuelan Basketball Federation, thanks to the credibility that it has built during five years of qualifying for this international competition.
“Having the support of a private bank opens many doors for us and guides us to always give our best,” he said.
Coello stressed that the team is preparing hard to perform in the best way and with expectations at the highest level to display basketball and the national tricolor.
“We continue working to leave the best represented for the country in the FIBA Basketball World Cup”, he concluded.
With information from Bancamiga
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