Amazon opens its first physical clothing store

Amazon, the e-commerce giant, opened its first physical fashion and accessories store Amazon Style, as a pilot test in Los Angeles, where customers will be able to purchase clothing for men and women, as well as shoes, accessories and cosmetic products.

The store is located in one of the largest shopping centers in Los Angeles County, The Americana at Brand, and shares a space with other fashion giants such as H&M, Zara and Nordstrom.

The products that make up the Amazon Style catalog are made up of own brands, designed for your personalized collection, although they will also have external brands.

Automated Amazon Style Selection

The particular feature of the new Amazon Style physical store is that it has a single display of products in the store, which must be scanned by the customer with their mobile phone using a QR code. Once the items are scanned, buyers will have the option to select the model and size that will be automatically sent “from the warehouse to a personalized dressing room”.

The store has 40 dressing rooms that are equipped with “touch screens” where visitors can request “other products, sizes or colors, leave reviews of the items, as well as request recommendations.”

Simoina Vasen, director of Amazon Style, explained that customers “like to combine online shopping with physical purchases, in addition to touching and trying the products, so Amazon’s physical stores want to give more options on how, where and how to buy”.

The director stated that the physical store will also have an algorithm system to provide recommendations to users according to their preferences and tastes. In addition, both the physical store and the website will be synchronized when modifying prices and labeling.

M. Rodríguez

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Source: versionfinal.com.ve