Prada announces the acquisition of its rival Versace

In a deal exceeding $1.4 billion, the renowned Prada brand announced the acquisition of its rival Versace, in an attempt to regain its position in the fashion market

The Prada Group announced on Tuesday, December 2, the final acquisition of its rival Versace, with an investment exceeding $1.4 billion.

Through a brief statement, Prada reported that it had signed the purchase agreement after obtaining all necessary regulatory approvals.

Lorenzo Bertelli, Prada’s heir, will lead this new phase in the brand merger, serving as CEO, Chief Marketing Officer, and Head of Sustainability.

Preparations for integrating Versace’s talent into the Prada Group are well underway. Both fashion empires have invested this year in various projects, factories, and human talent, which will now be showcased to the world under a single company.

M.Pino

Source: independentespanol

(Reference image source: Benjamin Williams on Unsplash)

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