The largest food and beverage company in the world is committed to a digitalization process based on Facebook Workplace. With the implementation of this tool, Nestlé seeks to keep their work teams integrated and allow them to face the new technological challenges.
The company, with more than 2,000 brands in its portfolio and an average of 200,000 workers in the world, “is committed to Facebook Workplace as an internal communication tool with which its employees can connect online and provide a better service to their consumers.”
The Facebook Workplace integration process began nine months ago and currently 210,000 employees work through the platform to maintain Nestlé’s position.
About the operation of this technological ally it is important to remember that it emerged to optimize the internal communication of the employees of a company as well as facilitate the exchange of information. It is similar to a social network that integrates in the same platform all the work conversations. It is quick and easy to use by the participants.
Nestlé is committed to an optimal use of Facebook Workplace so that the ideas of creatives are defined and promoted immediately. This will allow it to offer better products to the consumer.
The first countries where the brand implemented the tool nine months ago are Mexico, Brazil and South Africa. Among the advantages that stand out from Nestlé is the potential use of live video by administrators to connect with employees around the world.
Julien Codorniu, vice president of Workplace for Facebook, said: “As the global labor landscape continues to change and the demand for better collaboration increases, the demand for the best technology and the connection to the mobile grows. We are honored to partner with a company like Nestlé to help employees work together and allow for unlimited innovation.”
M.Pino
Source: Marketing4ecommerce
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