Google to include advertising in its voice assistant service
The war of personal assistants increases every day since voice searches use continues to rise
Artificial Intelligence continues to evolve towards voice searches and is a trend that Google knows perfectly. Thus, the technological giant is testing to add advertising in its voice assistant.
The inclusion of advertising in Google’s voice assistant is not a surprise since the change in search trends that the bots are creating is very noticeable. The company recently announced that its assistant is installed in a billion devices, mostly smartphones.
There are still no official statements from Google regarding advertising in its voice assistant. Up to date, everything indicates that it is an experiment before the formal launching of this new form of commercials and ads.
It should be noted that this is not the first time that attempts are made to include announcements in voice assistants. A few years ago Amazon wanted to integrate advertising using Alexa, but for the date it did not get positive results.
However, it is practically a fact that advertising will be part of the voice assistants because it represents an inevitable step in digital marketing.
L.Sáenz
Source: MarketingEcommerce
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